Bluebird Care Welcomes Hairy Biker Si King as National Brand Ambassador

Bluebird Care is thrilled to announce that Hairy Biker Si King has joined as our national brand ambassador, supporting our mission to raise standards in home care across the UK.

While many know Si from his popular television career, his connection to care is deeply personal. He witnessed the impact of compassionate home care when his close friend and fellow Hairy Biker, Dave Myers, received care at home during cancer treatment. Si saw first-hand how heartfelt, respectful support can help someone feel comfortable, valued, and more like themselves in the place they feel happiest — their own home.

“This experience shaped my views on care,” says Si King. “Care should never feel rushed or uncertain. Families should feel confident in their choices, and people receiving care should always be treated with dignity and kindness.”

Speaking Up for Good Care As brand ambassador, Si will help start wider conversations about what good — and not-so-good — care looks like. Many families face difficult decisions without clear guidance on what to look for or which questions to ask. Together, we aim to encourage openness, honesty and higher standards across the care sector.

To support this, Bluebird Care will soon release the Good Care Guide, a free resource designed to help families: •Understand what good care should feel like day-to-day •Know what questions to ask when choosing a care provider •Recognise signs that care is right and when it may not be

Local Care with National Standards At Bluebird Care Elmbridge, Runnymede and Spelthorne, our local team provides professional home care, live-in care, personal care, dementia support, and companionship tailored to the needs of families across the area. Working alongside a national ambassador like Si King highlights our commitment to high standards, compassionate care, and supporting people to remain independent and comfortable in their own homes.

Si King’s involvement reinforces the value of care professionals and the difference they make every day. We are proud to have him supporting our mission and look forward to sharing more updates in the coming months.

Families looking for trusted home care in Elmbridge, Runnymede or Spelthorne can contact Bluebird Care to arrange a confidential discussion about personalised care options.

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