The Queens Award For Enterprise And Innovation 2016 - Home Instead (Cheltenham & Cotswolds)

Recipient: Home Instead (Cheltenham & Cotswolds)

Date: Thursday 21 Apr 2016

Home Instead Senior Care wins The Queens Award For Enterprise: Innovation 2016, for introducing a new privately-funded home-based social care model to the UK.
This addresses a growing demand from an increasing elderly population at a time when aspects of Local Authority funded care are
reported as inadequate. Home Instead Senior Care is a franchise operation focusing on the care of the elderly and is privately funded by the
recipients of care. The innovative aspect is the type of care given, which includes the social well-being of the person. To enable this, the
minimum visit is one hour, normally with the same caregiver, who is chosen for the client based on shared interests. The service includes
light housework, accompanying clients to social activities and medical appointments. This differentiates the service from the care provided
by Local Authorities where the pressure of funding has led to short visits focussed on specific tasks. The applicant started trading in 2005.
This is its first Queen’s Award.