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Purely Care

The Old Corner Shop, 26 Cromer Road, Norwich, Norfolk NR6 6LZ
Purely Care Logo
Purely Care logo
Purely Care, Norwich
Purely Care, Norwich
Purely Care, Norwich

Purely Care is a home care service based on old-fashioned, family values, carrying out personal care plans that allow clients to feel secure and satisfied within the client's own homes and able to maximise independence.

As well as provision for older people, areas of expertise include end of life, mental health and physical disabilities, Parkinson's, dementia and debilitating illnesses.

Care workers are skilled in practical and personal solutions, with requirements regularly assessed....  

Care Provided by Purely Care

Types of Home Care

  • Visiting Care
  • Live-in Care
  • 24 Hour Care
  • Overnight Care (Waking)

Minimum Visit Duration (Visiting Care)

  • 60 minutes

Contract Durations

  • Ongoing / Long Term
  • Respite / Short Term

Age Ranges

  • Older Person Care (65+)
  • Younger Adult Care (18-65)

Personal Care Services

  • Washing & Dressing
  • Toileting Assistance
  • Medication Assistance (Oral)
  • Companionship
  • Continence Care
  • Feeding & Drinking Assistance

Household Services

  • Cleaning Service
  • Food Preparation & Serving
  • Laundry Service
  • Shopping Service / Errands
  • Transportation Service

Other Care Provided

  • Dementia
  • Parkinson's Disease
  • Stroke
  • Cancer Care
  • Palliative / End of Life Care
  • Learning Disability / Autism
  • Mental Health Condition
  • Physical Disability
  • Visual / Hearing Impairment
  • Alcohol / Drug Misuse
  • Hospital Discharge

Funding & Fees

Daily Charges per Person

  • Hourly Visiting Care Fees: from £31

Care visits are pricced from £31 oer hour.

The cost for live-in care depends on the complexity and whether for example the individual needs care through the night. Please feel free to call Elaine or Raffy to discuss your personal needs.

The price(s) shown are provided by the agency. Contact Purely Care for full pricing details and T&Cs.

Contact Purely Care to get a personalised quote:

Funding Types Accepted

  • Private Funding (Self-funded)
  • Direct Payments (from Local Authority/NHS)
  • Local Authority (Contracted Provider)
  • NHS (Contracted Provider)

Good to Know

Owner

  • Purely Care
  • Private Owned

Person in charge

  • Elaine Grace (Director)

Purely Care Reviews (25)

9.1

Purely Care has a Review Score of 9.1 (9.062) out of 10, based on 7 reviews in the last 2 years. Over all time Purely Care has 25 reviews.

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Showing 25 reviews matching selected criteria
Review from A J (Wife of Client) published on 16 February 2026 Submitted via Postal Card
Overall Experience

Our experience of Purely Care has been very satisfactory. All the carers carry out their work very expertly and treat my husband with respect. The carers' friendly attitude and understanding have helped me in these difficult times. My husband knows the care given is positive, accurate and supportive. The organisation maintains good contact and queries are answered swiftly and efficiently.

Reply from Elaine Grace, Director at Purely Care

Thank you for your lovely review. We're delighted you had a positive experience with us. The carers enjoyed visiting you and we're glad we were able to support you.

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Review from S K (Wife of Client) published on 16 February 2026 Submitted via Website
Overall Experience

We are pleased with the care my husband receives. The carers visit daily to help wash and dress my husband. My husband has reduced mobility and dementia and requires prompting as to what he is doing, and reassurance as he can become confused and anxious. The carers are helpful, caring and very respectful of his needs. The office responds to my requests to changes of time for visits which are needed when my husband has hospital appointments.

Reply from Elaine Grace, Director at Purely Care
Thank you for taking the time to leave us a 5-star review. We truly appreciate it.

We are so please to hear that you found our carers helpful, caring and respectful. Your kind words mean a great deal to our team.

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Review from Penny S (Daughter of Client) published on 14 November 2025 Submitted via Website
Overall Experience
Our family chose Purely Care home to look after my parents who were both elderly and suffering with dementia.
We started with day care, and after my mothers fall, we ended up having 24 hour care with a live in, for the last 18 months .
I cannot speak more highly of the care they received. Our live in Carer couldn't do more to help them, and the team that also helped out whilst she had her breaks, we're also all wonderful.

I certainly would highly recommended using their services.

Reply from Elaine Grace, Director at Purely Care

Thank you so much for your kind review. Your parents were truly a delight to work with. All the staff miss them dearly. Your Mum in particular was always so warm and welcoming whenever I popped in to check on them.

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Review from Lynda D (Daughter of Client) published on 9 October 2025 Submitted via Website
Overall Experience

Our family has been very pleased with the care my Dad receives. All his carers are lovely, kind and respectful - we're very grateful for all they do. I find Purely Care also respond to emails or phonecalls in a timely way, which is much appreciated.

Reply from Elaine Grace, Director at Purely Care

Thank you so much for the feedback. I know the carers love their chats with Dad too!

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Review from E C (Client / Service User) published on 18 June 2025 Submitted via Postal Card
Overall Experience

Carers always very polite. Ask how I am each day when they come into my home and presence. They usually ask what I want and when to do and if I need anything else before they leave. I usually have the same carers so they soon pick up on my routine, know where food is kept in cupboards, clothes in bedroom. There are only a couple of faults I can state. One is not turning the microwave off after use. Two is not always cleaning kitchen worktop after use. Also not always being informed of time and carer change on rota.

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Review from E B (Client / Service User) published on 2 June 2025 Submitted via Postal Card
Overall Experience

Good, they take care of me.

Reply from Elaine Grace, Director at Purely Care

Thank you kindly for taking the time to review us. Pleased to be of service to you.

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Review from R C (Friend of Client) published on 10 January 2025 Submitted via Postal Card
Overall Experience

The neighbour was quite a difficult person to get along with, so she needed to be handled carefully, which the staff did. I'm so very happy with the staff in sometimes a difficult situation.

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Review from Victoria W (Client / Service User) published on 8 November 2023 Submitted via Postal Card
Overall Experience
Over the past three weeks the care I have been given has been excellent.
I have been looked after very well and have been treated with dignity and respect.

I have enjoyed the company.

Reply from Elaine Grace, Director at Purely Care

Thank you for providing feedback. We are delighted that you have been pleased with the care and had an enjoyable time.

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Review from V B (Husband of Client) published on 12 October 2023 Submitted via Postal Card
Overall Experience

Happy service. Carers are polite.

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Review from Bridget B (Client / Service User) published on 21 July 2023 Submitted via Postal Card
Overall Experience

Initially, I was not keen on having carers helping me to shower but decided to give it a try. I have no regrets. The half dozen or so carers that have visited have been friendly, kind, efficient and punctual. I have been impressed with how quickly they remember how much, or how little help I need. They all seem genuinely interested in the activities of my family and happy to talk about their own families. The administration was not brilliant at first but has recently improved considerably. All in all, I feel in safe hands.

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Review from Stephen B (Son of Client) published on 9 May 2023 Submitted via Postal Card
Overall Experience

Excellent customer service. Very professional and competent staff.

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Review from D L (Client / Service User) published on 19 April 2023 Submitted via Website
Overall Experience

I am washed and dressed daily and I receive the most wonderful care. I have made good friends with my carers. They treat me with respect and understanding of my situation and comfort me when I’m upset, I enjoy our daily chats. The administration team are helpful and accommodate my appointments and changes of plans. My emailed care planner is very useful and helps me keep track of visits as I have memory problems. Overall I am happy with the team.

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Review from Janet R (Daughter of Client) published on 12 April 2023 Submitted via Postal Card
Overall Experience
I have nothing but praise for this service.

My mother is treated with respect and kindness.

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Review from Angela A (Client / Service User) published on 27 March 2023 Submitted via Postal Card
Overall Experience

Really lovely ladies.

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Review from Michael K (Client / Service User) published on 17 March 2023 Submitted via Postal Card
Overall Experience

Very good service.

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Review from H M (Son of Client) published on 16 March 2023 Submitted via Postal Card
Overall Experience

The client is very pleased with all aspects of the care provided. As a family, we are very happy especially pleased with all the 'behind-the-scenes' support. Purley Care really does go the extra mile to ensure excellent service overall. Thank you.

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Review from Nigel M (Son of Client) published on 15 March 2023 Submitted via Postal Card
Overall Experience

We have been very satisfied with the service, particularly the consistency of having the same carer for over a year, with the same replacement for holidays each time. Both have been very professional with a very supportive attitude.

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Review from Celia B (Sister of Client) published on 7 March 2023 Submitted via Postal Card
Overall Experience
We are grateful for all your help!

Thank you!

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Review from G R (Client / Service User) published on 6 March 2023 Submitted via Postal Card
Overall Experience

My present carer would not be better. Helpful, kind and friendly. My health has improved under her care.

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Review from T M (Wife of Client) published on 15 May 2020 Submitted via Postal Card
Overall Experience

The care provided for my husband and the care received is 100%. Any queries you ring the office, and it is dealt with; they will ring you back. I have had other care agencies, but they are the best. I think they need acknowledgement; it's so easy to criticise and hear bad things, and not enough good.

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Regulatory Rating

Care Quality Commission (CQC) Rating

Date: 06 October 2021
Overall Requires improvement
  • Caring Good
  • Effective Requires improvement
  • Responsive Requires improvement
  • Safe Requires improvement
  • Well-led Requires improvement
Care Quality Commission is responsible for the registration and inspection of social care services in England. View Latest Report

News (0)

News

There are no news items for Purely Care.

Awards / Recognitions (1)

  • Recipient: Purely CareDate: Wednesday 27 Mar 2019

Meet the Team (2)

Elaine Grace Job Title: Registered Manager Joined: 1999
Elaine Grace

Elaine has managed domiciliary care services for more than 23 years. She has experience working with disabled children and adults and elderly people. Elaine completed a degree in Arts and Social Sciences with the Open University and has a level 5 diploma in Leadership and Management for Health and Social Care She is a qualified trainer and a "Dementia Friends Champion".

Raffy Hardy Pearce Job Title: Deputy Manager Joined: 2010
Raffy Hardy Pearce

Raffy is the Deputy Manager. She began working for the company in an admin role in 2010. She went on to work in several different care organisations, gaining various NVQs along the way, including a level 3 in Health and Social Care. After maternity leave, she returned to us as a supervisor. She has since completed a level 4 Management diploma and level 5 Management in Health and Social Care.

Raffy loves to get out in the community meet our clients and catch up with the care workers. She is heavily involved in recruitment and often takes new carers out for their training in the community. She carries out assessments for new clients. This involves talking to the client and their family about what they would like help with and which tasks they can manage themselves. From this information, she creates a person-centred care plan.

She then briefs the care workers and gets the care package started. She keeps in close contact with the client and the carers to make sure everything is running smoothly.

Frequently Asked Questions about Purely Care

How many Carers does Purely Care employ?

Purely Care employs 50 carers.

Information on this page is displayed without responsibility for its accuracy on the part of homecare.co.uk. Please contact Purely Care to verify any information. View our terms and conditions. Purely Care has an Enhanced Service - more info.