Purely Care

The Old Corner Shop, 26 Cromer Road, Norwich NR6 6LZ
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8.5 21 Reviews
  • Purely Care, Norwich
Purely Care is a home care service based on old-fashioned, family values, carrying out personal care plans that allow clients to feel secure and satisfied within the client's own homes and able to maximise independence.

As well as provision for older people, areas of expertise include end of life, mental health and physical disabilities, Parkinson's, dementia and debilitating illnesses.

Care workers are skilled in practical and personal solutions, with requirements regularly assessed. Care plans are flexible and can be changed on request.

In the 2016 Service user survey, 100% of respondents found Purely Care's care workers effective and caring. 100% said the carers helped them feel safe and secure and 93% said the carers had helped them manage their health better.

Services provided are:

Live-in care in Norfolk and throughout East Anglia,
Daily care visits in Norwich and parts of the Broadland district.
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Care Provided

Types of Home Care

  • Visiting Care
  • Live-in Care
  • 24 Hour Care

Contract Durations

  • Ongoing / Long Term
  • Respite / Short Term

Age Ranges

  • Older Person Care (65+)
  • Younger Adult Care (18-65)

Personal Care Services

  • Washing & Dressing
  • Medication Assistance (Oral)
  • Companionship

Household Services

  • Cleaning Service
  • Food Preparation & Serving
  • Laundry Service
  • Shopping Service / Errands

Other Care Provided

  • Dementia
  • Cancer Care
  • Palliative / End of Life Care
  • Learning Disability / Autism
  • Physical Disability
  • Visual / Hearing Impairment
  • Hospital Discharge

Funding & Fees

  • Hourly Visiting Care Fees: from £31

These prices are only a guideline, please contact Purely Care to find out the exact price for your requirements.

Funding Types Accepted

  • Private Funding (Self-funded)
Explain these funding types

Good to Know

Owner

  • Purely Care

Person in charge

  • Elaine Grace (Director)

Purely Care Reviews (21)

8.5

Purely Care has a Review Score of 8.5 (8.483) out of 10, based on 5 reviews in the last 2 years.
Over all time Purely Care has 21 reviews.

Overall Experience
  • 15
  • 5
  • 1
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Date Published
  • 21
  • 2
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  • 5
  • 16
Reviewer Connection to Purely Care
  • 11
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  • 1
Total of 21, showing 1-20
Review from E C (Client) published on 18 June 2025 Submitted via Postal Card • Report
Overall Experience 5.0 out of 5
Carers always very polite. Ask how I am each day when they come into my home and presence. They usually ask what I want and when to do and if I need anything else before they leave. I usually have the same carers so they soon pick up on my routine, know where food is kept in cupboards, clothes in bedroom.
There are only a couple of faults I can state. One is not turning the microwave off after use. Two is not always cleaning kitchen worktop after use. Also not always being informed of time and carer change on rota.
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Review from E B (Client) published on 2 June 2025 Submitted via Postal Card • Report
Overall Experience 3.0 out of 5
Good, they take care of me.
Reply from Elaine Grace, Director at Purely Care

Thank you kindly for taking the time to review us. Pleased to be of service to you.

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Review from R C (Friend of Client) published on 10 January 2025 Submitted via Postal Card • Report
Overall Experience 4.0 out of 5
The neighbour was quite a difficult person to get along with, so she needed to be handled carefully, which the staff did. I'm so very happy with the staff in sometimes a difficult situation.
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Review from Victoria W (Client) assisted by family/friend published on 8 November 2023 Submitted via Postal Card • Report
Overall Experience 5.0 out of 5
Over the past three weeks the care I have been given has been excellent.
I have been looked after very well and have been treated with dignity and respect.
I have enjoyed the company.
Reply from Elaine Grace, Director at Purely Care

Thank you for providing feedback. We are delighted that you have been pleased with the care and had an enjoyable time.

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Review from V B (Husband of Client) published on 12 October 2023 Submitted via Postal Card • Report
Overall Experience 5.0 out of 5
Happy service. Carers are polite.
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Review from Bridget B (Client) published on 21 July 2023 Submitted via Postal Card • Report
Overall Experience 4.0 out of 5
Initially, I was not keen on having carers helping me to shower but decided to give it a try. I have no regrets. The half dozen or so carers that have visited have been friendly, kind, efficient and punctual. I have been impressed with how quickly they remember how much, or how little help I need. They
all seem genuinely interested in the activities of my family and happy to talk about their own families. The administration was not brilliant at first but has recently improved considerably. All in all, I feel in safe hands.
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Review from Stephen B (Son of Client) published on 9 May 2023 Submitted via Postal Card • Report
Overall Experience 5.0 out of 5
Excellent customer service. Very professional and competent staff.
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Review from D L (Client) published on 19 April 2023 Submitted via Website • Report
Overall Experience 5.0 out of 5
I am washed and dressed daily and I receive the most wonderful care. I have made good friends with my carers. They treat me with respect and understanding of my situation and comfort me when I’m upset, I enjoy our daily chats. The administration team are helpful and accommodate my appointments and changes
of plans. My emailed care planner is very useful and helps me keep track of visits as I have memory problems. Overall I am happy with the team.
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Review from Janet R (Daughter of Client) published on 12 April 2023 Submitted via Postal Card • Report
Overall Experience 5.0 out of 5
I have nothing but praise for this service.
My mother is treated with respect and kindness.
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Review from Angela A (Client) published on 27 March 2023 Submitted via Postal Card • Report
Overall Experience 5.0 out of 5
Really lovely ladies.
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Review from Michael K (Client) published on 17 March 2023 Submitted via Postal Card • Report
Overall Experience 5.0 out of 5
Very good service.
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Review from H M (Son of Client) published on 16 March 2023 Submitted via Postal Card • Report
Overall Experience 5.0 out of 5
The client is very pleased with all aspects of the care provided. As a family, we are very happy especially pleased with all the 'behind-the-scenes' support. Purley Care really does go the extra mile to ensure excellent service overall. Thank you.
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Review from Nigel M (Son of Client) published on 15 March 2023 Submitted via Postal Card • Report
Overall Experience 5.0 out of 5
We have been very satisfied with the service, particularly the consistency of having the same carer for over a year, with the same replacement for holidays each time. Both have been very professional with a very supportive attitude.
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Review from Celia B (Sister of Client) published on 7 March 2023 Submitted via Postal Card • Report
Overall Experience 5.0 out of 5
We are grateful for all your help!
Thank you!
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Review from G R (Client) published on 6 March 2023 Submitted via Postal Card • Report
Overall Experience 5.0 out of 5
My present carer would not be better. Helpful, kind and friendly. My health has improved under her care.
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Review from T M (Wife of Client) published on 15 May 2020 Submitted via Postal Card • Report
Overall Experience 5.0 out of 5
The care provided for my husband and the care received is 100%. Any queries you ring the office, and it is dealt with; they will ring you back. I have had other care agencies, but they are the best. I think they need acknowledgement; it's so easy to criticise and hear bad things, and not enough good.
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Review from R H (Son of Client) published on 15 May 2020 Submitted via Postal Card • Report
Overall Experience 5.0 out of 5
All carers helped Dad in every aspect of his day to day tasks.
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Review from Lilla M (Client) assisted by family/friend published on 27 August 2019 Submitted via Postal Card • Report
Overall Experience 4.0 out of 5
I have carers coming morning and evening and they have been pleasant and helpful.
During a review, I requested later evening visits and they have endeavoured to do this when possible, i.e. later than 7pm.
Reply from Elaine Grace at Purely Care

Thank you for taking the time to provide a review. We are currently trying to recruit more evening staff so we can provide later visits.

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Review from Catherine A (Client) published on 22 August 2019 Submitted via Postal Card • Report
Overall Experience 4.0 out of 5
I have daily members of Purely Care workforce and they help with tasks I cannot do or find difficult. They also provide someone to provide company as I live alone.
Reply from Elaine Grace at Purely Care

Thank you kindly for your review. It is lovely to hear the carers are helping you remain independent at home.

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Review from Susan W (Client) published on 14 June 2018 Submitted via Website • Report
Overall Experience 4.0 out of 5
Purely Care supported me from 16th April - 12th June 2018, 45 mins am and 30 mins pm.
I wasn't always well, but latterly I learned a great deal from the carers, particularly about personal care, and preparing meals.
Mostly the carers had a positive attitude and sometimes did too much for me. All were
polite and friendly.
I was sad to say goodbye, but I'm coping so far without a carer.
I would recommend Purely Care to friends and family.
Thank you for your support, I wish you all well and success for the staff, manager and business.
Enjoy the summer. Kind regards.
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Current Review Score: 8.5 (8.483)

Overview of Review Score

The Review Score of 8.5 (8.483) out of 10 for Purely Care is based on a) the Average Rating and b) the number of positive Reviews.

  1. The Average Rating is 4.2 out of 5 from 5 Reviews in the last 24 months.
  2. The score for the number of positive Reviews is 4.3 out of 5 from 4 positive Reviews in the last 24 months.

Detailed Breakdown of Review Score

The maximum Review Score for a Home Care Provider is 10, which is made up from the Average Rating of Reviews (maximum of 5 points) and the Number of Reviews (maximum of 5 points) in the last 24 months:

  1. 5 Points are available for the Average Rating from all Reviews in the last 24 months. The Average Rating of 4.233 for Purely Care is calculated as follows: ( (11 Excellents x 5) + (15 Goods x 4) + (4 Satisfactorys x 3) ) ÷ 30 Ratings = 4.233
  2. 5 Points are available for the number of Positive Reviews in the last 24 months. A Positive Review is defined as any Review with an 'Overall Experience' of '4' or '5' (out of a max rating '5').

    The 5 points available are broken down as follows: 3 points for the first Positive Review, 2 points in total for each of the next 9 Positive Reviews (1st = 3, 2nd = 0.5, 3rd = 0.5, 4th = 0.25, 5th = 0.25, 6th = 0.1, 7th = 0.1, 8th = 0.1, 9th = 0.1, 10th = 0.1)

    The 5 points relating to the number of Positive Reviews for Purely Care is based on 4 Positive Reviews in the last 24 months and is calculated as follows: 3 + 0.5 + 0.5 + 0.25 = 4.25
  3. When a Review is submitted by someone who has previously submitted a Review, only the latest Review will count towards the Review Score.
  4. If a Home Care Provider does not have a review in the last 24 months, then it will not have a Review Score.

Regulatory Rating

Care Quality Commission (CQC) Rating

Date: 6 Oct 2021

Overall Requires improvement

  • Caring Good
  • Effective Requires improvement
  • Responsive Requires improvement
  • Safe Requires improvement
  • Well-led Requires improvement
Care Quality Commission is responsible for the registration and inspection of social care services in England. View Latest Report

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Awards / Recognitions (1)

Meet the Team (2)

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Elaine Grace

Job Title: Registered Manager Joined: 1999

Elaine has managed domiciliary care services for more than 23 years. She has experience working with disabled children and adults and elderly people. Elaine completed a degree in Arts and Social Sciences with the Open University and has a level 5 diploma in Leadership and Management for Health and Social Care She is a qualified trainer and a "Dementia Friends Champion".

Raffy

Raffy Hardy Pearce

Job Title: Deputy Manager Joined: 2010

Raffy is the Deputy Manager. She began working for the company in an admin role in 2010. She went on to work in several different care organisations, gaining various NVQs along the way, including a level 3 in Health and Social Care. After maternity leave, she returned to us as a supervisor. She has since completed a level 4 Management diploma and level 5 Management in Health and Social Care.


Raffy loves to get out in the community meet our clients and catch up with the care workers. She is heavily involved in recruitment and often takes new carers out for their training in the community. She carries out assessments for new clients. This involves talking to the client and their family about what they would like help with and which tasks they can manage themselves. From this information, she creates a person-centred care plan.


She then briefs the care workers and gets the care package started. She keeps in close contact with the client and the carers to make sure everything is running smoothly.

Frequently Asked Questions about Purely Care

What Type of Services does Purely Care offer?

Purely Care offers Home Care.

How many Carers does Purely Care employ?

Purely Care employs 50 carers.

Information on this page is displayed without responsibility for its accuracy on the part of homecare.co.uk. Please contact Purely Care to verify any information. View our terms and conditions. Purely Care has an Enhanced Service - more info.