Gold Standard Care Ltd

5 Park Street, Shifnal TF11 9BA
Review Us
9.5 5 Reviews
  • Gold Standard Care Ltd, Shifnal
Gold Standard Care, believe support should feel personal, reliable, and genuinely uplifting. You place the responsibility of your loved ones in the hands of fully trained staff, who passionately care about their clients. Once you accept one of the extensive services on offer, your loved ones become more than a client, they become part of this loving family. Going above and beyond traditional personal care they offer a complete range of services designed to make everyday life easier, safer, and more enjoyable.

This family team is dedicated to delivering high-quality assistance with warmth, respect, and a genuine commitment to your wellbeing. Whether you need help at home, out in the community, or simply an extra pair of hands, they are here to support your independence every step of the way.

Services available:

Personal care support – Compassionate assistance tailored to your individual needs.
Shopping assistance – Conducting weekly groceries to errands, helping you stay stocked and stress-free.
Laundry service – Fresh, clean clothing and linens without the hassle.
Menu planning and preparation – Providing advice on a nutritious and heathy meal, the preparation and serving.
Cleaning & Home Maintenance – Cleaning to household maintenance tasks to keep your environment functional, safe, tidy and comfortable.
Companionship – Eliminating isolation and loneliness, offering someone to just sit and listen.
Gardening Services – Helping you maintain a pleasant, easy-to-enjoy outdoor space.
Wheelchair Taxi – Safe, reliable, and accessible transportation for appointments, outings, and social activities.

Why choose Gold Standard Care? With Gold Standard Care, you’re not just receiving a service – you’re gaining a caring partner dedicated to supporting your independence, comfort, and peace of mind. Committed to offering care that is flexible, reliable, and centered around your lifestyle requirements.

Care Provided by Gold Standard Care Ltd

Types of Home Care

  • Visiting Care

Minimum Visit Duration (Visiting Care)

  • 30 minutes

Contract Durations

  • Respite / Short Term

Age Ranges

  • Older Person Care (65+)
  • Younger Adult Care (18-65)

Personal Care Services

  • Washing & Dressing
  • Toileting Assistance
  • Medication Assistance (Oral)
  • Companionship
  • Continence Care
  • Feeding & Drinking Assistance

Household Services

  • Cleaning Service
  • Food Preparation & Serving
  • Laundry Service
  • Shopping Service / Errands
  • Transportation Service

Other Care Provided

  • Dementia
  • Parkinson's Disease
  • Stroke
  • Cancer Care
  • Palliative / End of Life Care
  • Learning Disability / Autism
  • Physical Disability
  • Visual / Hearing Impairment
  • Hospital Discharge

Funding & Fees

  • Hourly Visiting Care Fees: from £33

We provide the following time breakdown for the care we provide:
One hour - £33
45 mins - £27.50
30 mins - £21.50
Medication supervision - £15


If there is another time period you would like, please get in touch? We are able and willing to work with you to provide whatever period you require. All prices are correct as at 1 Sep 25.

These prices are only a guideline, please contact Gold Standard Care Ltd to find out the exact price for your requirements.

Contact Gold Standard Care Ltd to get a personalised quote.

Funding Types Accepted

  • Private Funding (Self-funded)
  • Direct Payments (from Local Authority/NHS)
  • Local Authority (Contracted Provider)
  • NHS (Contracted Provider)
Explain these funding types

Contact Gold Standard Care Ltd to get a personalised quote.

Good to Know

Owner

  • Gold Standard Care Ltd
  • Privately Owned

Person in Charge

  • Victoria Wilkinson (Manager)
9.5

Gold Standard Care Ltd has a Review Score of 9.5 (9.500) out of 10, based on 5 reviews in the last 2 years.
Over all time Gold Standard Care Ltd has 5 reviews.

Overall Experience
  • 5
  • 0
  • 0
  • 0
  • 0
Date Published
  • 5
  • 5
  • 5
  • 5
  • 0
Reviewer Connection to Gold Standard Care Ltd
  • 4
  • 1
Total of 5, showing 1-5
Review from C H (Daughter of Client) published on 30 January 2026 Submitted via Postal Card • Report
Overall Experience 5.0 out of 5
My experience of Gold Standard Care has been extremely positive. The owners are very professional, knowledgable and hands on when needed. The carers are well trained, punctual, and always friendly. They are all very kind and will go the extra mile to help mum with whatever she needs. It is like one
big family.
Reply from Victoria Wilkinson, Registered Manager at Gold Standard Care LtdC H, thank you very much for your kind words. I'm pleased to know that you can see we go the extra mile for your mom and all of our clients, you are all part of our wider family.
  • Staff
  • Care / Support
  • Management
  • Treated with Dignity
  • Value for Money
Review from THERESA F (Daughter of Client) published on 28 January 2026 Submitted via Website • Report
Overall Experience 5.0 out of 5
I would highly recommend this company goldstandard. There are very caring ,kind helpfull Go out there way to accommodate your requests .The staff are amazing they go the extra mile for the care you have askedsometimes in difficult circumstance. Thank you again for your support
Reply from Victoria Wilkinson, Manager at Gold Standard Care LtdTheresa, thank you for your kind words. I'm pleased to hear that you are so happy with the service we provide. Our clients are treated as if they are members of our family, and you have experienced how we treat everyone we have the pleasure of looking after.
  • Staff
  • Care / Support
  • Management
  • Treated with Dignity
  • Value for Money
Review from Rose P (Friend of Client) published on 6 January 2026 Submitted via Postal Card • Report
Overall Experience 5.0 out of 5
Gold standard. Well, what can I say! Such a kind, caring staff who go above and beyond to help their clients, nothing is too much for them, from taking them shopping to just popping to see them. Brilliant people.
Reply from Victoria Wilkinson, Manager at Gold Standard Care LtdRose, thank you for your very kind words. It's so nice that as a neighbour, you can see how we go above and beyond for our clients and your friend.
  • Staff
  • Care / Support
  • Management
  • Treated with Dignity
  • Value for Money
Review from Nicki B (Daughter of Client) published on 16 December 2025 Submitted via Website • Report
Overall Experience 5.0 out of 5
Gold Standard Care go above and beyond to put service users first. A small but exceptional team, who I have witnessed go out of their way to meet client's specific needs, staying with my Mum until we got there after a fall, supporting my Mum at my son's wedding and genuinely knowing each client as an
individual, kind and professional at all times.
Reply from Victoria Wilkinson, Manager at Gold Standard Care LtdThank you Nicki for your very kind words. We really appreciate your review and hope that this will provide other families with an insight into how we provide care.
  • Staff
  • Care / Support
  • Management
  • Treated with Dignity
  • Value for Money
Review from Rachel G (Daughter of Client) published on 18 November 2025 Submitted via Website • Report
Overall Experience 5.0 out of 5
I have used Gold Standard care and I can honestly say they are totally amazing..I seriously can't say anything but brilliant. The carers speak to my mum with dignity. And they always have time for me too if I happen to arrive at the house whilst they are there.
I have used other care agencies and
have refused to pay bills due to neglect. So I know what I'm talking about when I say the way this company is run deserves 5 stars.
Great communication and reliability.
Reply from Victoria Wilkinson, Manager at Gold Standard Care LtdRachel, thank you very much for your very kind words. It is important to us to know that we are delivering a service which meets with the high standards we hope to deliver for all our clients.
  • Staff
  • Care / Support
  • Management
  • Treated with Dignity
  • Value for Money
Current Review Score: 9.5 (9.500)

Overview of Review Score

The Review Score of 9.5 (9.500) out of 10 for Gold Standard Care Ltd is based on a) the Average Rating and b) the number of positive Reviews.

  1. The Average Rating is 5.0 out of 5 from 5 Reviews in the last 24 months.
  2. The score for the number of positive Reviews is 4.5 out of 5 from 5 positive Reviews in the last 24 months.

Detailed Breakdown of Review Score

The maximum Review Score for a Home Care Provider is 10, which is made up from the Average Rating of Reviews (maximum of 5 points) and the Number of Reviews (maximum of 5 points) in the last 24 months:

  1. 5 Points are available for the Average Rating from all Reviews in the last 24 months. The Average Rating of 5.000 for Gold Standard Care Ltd is calculated as follows: ( (30 Excellents x 5) ) ÷ 30 Ratings = 5
  2. 5 Points are available for the number of Positive Reviews in the last 24 months. A Positive Review is defined as any Review with an 'Overall Experience' of '4' or '5' (out of a max rating '5').

    The 5 points available are broken down as follows: 3 points for the first Positive Review, 0.5 Points for the second and third Positive Reviews, 0.25 Points for each of the next two Positive Reviews, 0.05 Points for the next five Positive Reviews, and finally 0.025 Points for the next ten Positive Reviews. (1st = 3, 2nd = 0.5, 3rd = 0.5, 4th = 0.25, 5th = 0.25, 6th = 0.05, 7th = 0.05, 8th = 0.05, 9th = 0.05, 10th = 0.05, 11th = 0.025, 12th = 0.025, 13th = 0.025, 14th = 0.025, 15th = 0.025, 16th = 0.025, 17th = 0.025, 18th = 0.025, 19th = 0.025, 20th = 0.025)

    The 5 points relating to the number of Positive Reviews for Gold Standard Care Ltd is based on 5 Positive Reviews in the last 24 months and is calculated as follows: 3 + 0.5 + 0.5 + 0.25 + 0.25 = 4.5
  3. When a Review is submitted by someone who has previously submitted a Review, only the latest Review will count towards the Review Score.
  4. If a Home Care Provider does not have a review in the last 24 months, then it will not have a Review Score.

Regulatory Rating

Care Quality Commission (CQC) Rating

Date: 8 Feb 2020

Overall Good

  • Caring Good
  • Effective Good
  • Responsive Good
  • Safe Good
  • Well-led Good
Care Quality Commission is responsible for the registration and inspection of social care services in England. View Latest Report

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Awards / Recognitions (0)

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Meet the Team (3)

Victoria

Victoria Wilkinson

Job Title: Director / Manager Joined: 2025

Vicky serves as the Director and Manager of Gold Standard Care in Shifnal, leading the company with a clear commitment to excellence in care services. With a strong focus on compassion, professionalism, and high-quality support, she oversees daily operations, ensures regulatory compliance, and guides her team in delivering exceptional care to every client. Having spent over 15 years with the Army, she carries the rank of Sergeant, and as a result, her management skills are of the highest standard. Able to deal with rapidly changing situations, she takes everything in stride to ensure the best outcome in any situation. With her hands-on approach to delivering care, she has a professional understanding of what is required for each individual client. Vicky's leadership is defined by her dedication to building trust within the community, fostering a supportive working environment, and maintaining the highest standards that the company is known for. Under her direction, Gold Standard Care continues to thrive as a reliable and respected care provider in Shifnal and the surrounding area.

Mark

Mark Picken

Job Title: Director / Carer Joined: 2020

Mark is the Director and a bubbly, hands-on carer at Gold Standard Care in Shifnal. Known for his upbeat personality and genuine passion for helping others, he plays a key role in both leading the company and delivering high-quality, compassionate care. Mark's leadership style is approachable and energetic, creating a positive atmosphere for both clients and staff.


Whether he's supporting his team, engaging directly with clients, or ensuring services meet the highest standards, Mark brings enthusiasm and dedication to everything he does. His friendly nature and commitment to excellent care make him a valued and trusted figure within Gold Standard Care and the wider community.

Kelly

Kelly Hodnett

Job Title: Senior Carer Joined: 2019

Kelly has been the senior carer at Gold Standard Care for the past six years, bringing experience, dedication, and a strong sense of responsibility to her role. As a key member of the team, she not only provides high-quality, compassionate care but also oversees important aspects of service delivery. Kelly conducts regular audits on staff performance, ensuring that care standards are consistently met and that the team follows best practices. She also reviews and monitors client requirements, making sure each individual receives the appropriate level of support and that their care plans stay up to date. Kelly's reliability, attention to detail, and commitment to both clients and colleagues make her an invaluable part of the Gold Standard Care management team.

Frequently Asked Questions about Gold Standard Care Ltd

What Type of Services does Gold Standard Care Ltd offer?

Gold Standard Care Ltd offers Home Care.

How many Carers does Gold Standard Care Ltd employ?

Gold Standard Care Ltd employs 7 carers.

Information on this page is displayed without responsibility for its accuracy on the part of homecare.co.uk. Please contact Gold Standard Care Ltd to verify any information. View our terms and conditions. Gold Standard Care Ltd has an Enhanced Service - more info.