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Gold Standard Care Ltd

5 Park Street, Shifnal, Shropshire TF11 9BA
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Gold Standard Care Ltd, Shifnal
Gold Standard Care Ltd, Shifnal
Gold Standard Care Ltd, Shifnal

Gold Standard Care, believe support should feel personal, reliable, and genuinely uplifting. You place the responsibility of your loved ones in the hands of fully trained staff, who passionately care about their clients. Once you accept one of the extensive services on offer, your loved ones become more than a client, they become part of this loving family. Going above and beyond traditional personal care they offer a complete range...  

Care Provided by Gold Standard Care Ltd

Types of Home Care

  • Visiting Care

Minimum Visit Duration (Visiting Care)

  • 30 minutes

Contract Durations

  • Respite / Short Term

Age Ranges

  • Older Person Care (65+)
  • Younger Adult Care (18-65)

Personal Care Services

  • Washing & Dressing
  • Toileting Assistance
  • Medication Assistance (Oral)
  • Companionship
  • Continence Care
  • Feeding & Drinking Assistance

Household Services

  • Cleaning Service
  • Food Preparation & Serving
  • Laundry Service
  • Shopping Service / Errands
  • Transportation Service

Other Care Provided

  • Dementia
  • Parkinson's Disease
  • Stroke
  • Cancer Care
  • Palliative / End of Life Care
  • Learning Disability / Autism
  • Physical Disability
  • Visual / Hearing Impairment
  • Hospital Discharge

Funding & Fees

Daily Charges per Person

Type of carePermanent
Hourly Visiting CareFrom £33
We provide the following time breakdown for the care we provide:
One hour - £33
45 mins - £27.50
30 mins - £21.50

Medication supervision - £15

If there is another time period you would like, please get in touch? We are able and willing to work with you to provide whatever period you require. All prices are correct as at 1 Sep 25.

Contact Gold Standard Care Ltd to get a personalised quote:

Funding Types Accepted

  • Private Funding (Self-funded)
  • Direct Payments (from Local Authority/NHS)
  • Local Authority (Contracted Provider)
  • NHS (Contracted Provider)

Good to Know

Owner

  • Gold Standard Care Ltd
  • Private Owned

Person in charge

  • Victoria Picken (Registered Manager)

Gold Standard Care Ltd Reviews (10)

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9.7

Gold Standard Care Ltd has a Review Score of 9.7 (9.683) out of 10, based on 10 reviews in the last 2 years. Over all time Gold Standard Care Ltd has 10 reviews.

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Review from Glyn M (Client / Service User) published on 6 July 2026 Submitted via Postal Card
Overall Experience

Over the moon with staff and care they do for you. Big bonus their white, speak English and very good at what tasks you ask them to carry out. Very pleased at all levels.

Reply from Victoria Wilkinson, Manager at Gold Standard Care Ltd

Thank you very much for your kind words and the 5 star ratings you have provided us in all areas of our service. Our staff will be informed of your very kind and positive feedback. We strive to meet all of your individual requirements and requests, with the best service our staff we are able to deliver for you.

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Review from Dawn S (Daughter of Client) published on 24 June 2026 Submitted via Website
Overall Experience

Amazing company, very reliable, lovely staff and very accommodating- will go extra mile to support as needed. Been using this company for several years and they have provided 'gold standard care' throughout.

Reply from Victoria Picken, Manager at Gold Standard Care Ltd

Thank you very much for your review. Your comments will be passed on to all of our staff. We are pleased to know that we have provide a Gold Standard service for your family.

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Management
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Review from S C (Daughter of Client) published on 20 March 2026 Submitted via Postal Card
Overall Experience

Overall outstanding care has been given to mom, we have a good rapport.

Reply from Victoria Wilkinson, Registered Manager at Gold Standard Care Ltd

Thank you very much for your review. We are over the moon to read that you have stated that we are providing your mom with outstanding care. I will ensure that all of our Care Assistances are informed of your kind words.

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Review from Janet P (Wife of Client) published on 16 March 2026 Submitted via Postal Card
Overall Experience

Mark is my husband's carer. He is really supportive and very helpful. Excellent support we receive highly recommend this company.

Reply from Victoria Wilkinson, Manager at Gold Standard Care Ltd

Thank you for your review Janet. We are delighted to hear that you are happy with the care and support Mark provides your husband. Unfortunately, you are not able to meet the rest of our fantastic team, due to the specific requirements of your husbands needs.

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Review from J I (Client / Service User) published on 3 February 2026 Submitted via Postal Card
Overall Experience

My husband and I are service users of Golf Standard Care Ltd. We use them for shopping and house cleaning. Their help enables us to stay in our familiar home. Their visits give us some friendly social interaction. We know when they are coming and they are reliable supportive and adapt to our needs.

Reply from Victoria Wilkinson, Registered Manager at Gold Standard Care Ltd

Thank you very much for your kind words. It is our pleasure to assist you in the ways you require our help, in order so that you can maintain the lifestyle you wish to have in your own home.

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Review from C H (Daughter of Client) published on 30 January 2026 Submitted via Postal Card
Overall Experience

My experience of Gold Standard Care has been extremely positive. The owners are very professional, knowledgable and hands on when needed. The carers are well trained, punctual, and always friendly. They are all very kind and will go the extra mile to help mum with whatever she needs. It is like one big family.

Reply from Victoria Wilkinson, Registered Manager at Gold Standard Care Ltd

C H, thank you very much for your kind words. I'm pleased to know that you can see we go the extra mile for your mom and all of our clients, you are all part of our wider family.

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Review from Theresa F (Daughter of Client) published on 28 January 2026 Submitted via Website
Overall Experience

I would highly recommend this company goldstandard. There are very caring ,kind helpfull Go out there way to accommodate your requests .The staff are amazing they go the extra mile for the care you have askedsometimes in difficult circumstance. Thank you again for your support

Reply from Victoria Wilkinson, Manager at Gold Standard Care Ltd

Theresa, thank you for your kind words. I'm pleased to hear that you are so happy with the service we provide. Our clients are treated as if they are members of our family, and you have experienced how we treat everyone we have the pleasure of looking after.

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Review from Rose P (Friend of Client) published on 6 January 2026 Submitted via Postal Card
Overall Experience

Gold standard. Well, what can I say! Such a kind, caring staff who go above and beyond to help their clients, nothing is too much for them, from taking them shopping to just popping to see them. Brilliant people.

Reply from Victoria Wilkinson, Manager at Gold Standard Care Ltd

Rose, thank you for your very kind words. It's so nice that as a neighbour, you can see how we go above and beyond for our clients and your friend.

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Review from Nicki B (Daughter of Client) published on 16 December 2025 Submitted via Website
Overall Experience

Gold Standard Care go above and beyond to put service users first. A small but exceptional team, who I have witnessed go out of their way to meet client's specific needs, staying with my Mum until we got there after a fall, supporting my Mum at my son's wedding and genuinely knowing each client as an individual, kind and professional at all times.

Reply from Victoria Wilkinson, Manager at Gold Standard Care Ltd

Thank you Nicki for your very kind words. We really appreciate your review and hope that this will provide other families with an insight into how we provide care.

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Review from Rachel G (Daughter of Client) published on 18 November 2025 Submitted via Website
Overall Experience
I have used Gold Standard care and I can honestly say they are totally amazing..I seriously can't say anything but brilliant. The carers speak to my mum with dignity. And they always have time for me too if I happen to arrive at the house whilst they are there.
I have used other care agencies and have refused to pay bills due to neglect. So I know what I'm talking about when I say the way this company is run deserves 5 stars.

Great communication and reliability.

Reply from Victoria Wilkinson, Manager at Gold Standard Care Ltd

Rachel, thank you very much for your very kind words. It is important to us to know that we are delivering a service which meets with the high standards we hope to deliver for all our clients.

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Care / Support
Management
Treated with Dignity
Value for Money

Regulatory Rating

Care Quality Commission (CQC) Rating

Date: 08 February 2020
Overall
Good
  • CaringGood
  • EffectiveGood
  • ResponsiveGood
  • SafeGood
  • Well-ledGood
Care Quality Commission is responsible for the registration and inspection of social care services in England.View Latest Report

News (6)

News
  • 26 Jun 2026

    As we continue to experience this lovely warmer weather, Gold Standard Care would like to remind everyone of the importance of staying hydrated, particularly older adults and vulnerable individuals receiving...

  • 26 May 2026

    As we continue to experience warmer weather, Gold Standard Care would like to remind everyone of the importance of staying hydrated, particularly older adults and vulnerable individuals receiving care at...

  • 15 Mar 2026

    Mother’s Day is a time to pause and celebrate the extraordinary women who have shaped our lives with love, strength, patience and care. At Gold Standard Care, this special day...

Awards / Recognitions (0)

There are currently no awards/recognitions posted yet for Gold Standard Care Ltd.

Accreditations

There are no accreditations posted yet for Gold Standard Care Ltd.

Meet the Team (3)

Victoria Wilkinson
Victoria WilkinsonJob Title:Director / Registered ManagerJoined: 2025

Vicky serves as the Director and Manager of Gold Standard Care in Shifnal, leading the company with a clear commitment to excellence in care services. With a strong focus on compassion, professionalism, and high-quality support, she oversees daily operations, ensures regulatory compliance, and guides her team in delivering exceptional care to every client. Having spent over 15 years with the Army, she carries the rank of Sergeant, and as a result, her management skills are of the highest standard. Able to deal with rapidly changing situations, she takes everything in stride to ensure the best outcome in any situation. With her hands-on approach to delivering care, she has a professional understanding of what is required for each individual client. Vicky's leadership is defined by her dedication to building trust within the community, fostering a supportive working environment, and maintaining the highest standards that the company is known for. Under her direction, Gold Standard Care continues to thrive as a reliable and respected care provider in Shifnal and the surrounding area.

Mark Picken
Mark PickenJob Title:Director / CarerJoined: 2020

Mark is the Director and a bubbly, hands-on carer at Gold Standard Care in Shifnal. Known for his upbeat personality and genuine passion for helping others, he plays a key role in both leading the company and delivering high-quality, compassionate care. Mark's leadership style is approachable and energetic, creating a positive atmosphere for both clients and staff.

Whether he's supporting his team, engaging directly with clients, or ensuring services meet the highest standards, Mark brings enthusiasm and dedication to everything he does. His friendly nature and commitment to excellent care make him a valued and trusted figure within Gold Standard Care and the wider community.

Kelly Hodnett
Kelly HodnettJob Title:Senior CarerJoined: 2019

Kelly has been the senior carer at Gold Standard Care for the past six years, bringing experience, dedication, and a strong sense of responsibility to her role. As a key member of the team, she not only provides high-quality, compassionate care but also oversees important aspects of service delivery. Kelly conducts regular audits on staff performance, ensuring that care standards are consistently met and that the team follows best practices. She also reviews and monitors client requirements, making sure each individual receives the appropriate level of support and that their care plans stay up to date. Kelly's reliability, attention to detail, and commitment to both clients and colleagues make her an invaluable part of the Gold Standard Care management team.

Frequently Asked Questions about Gold Standard Care Ltd

How many Carers does Gold Standard Care Ltd employ?

Gold Standard Care Ltd employs 8 carers.

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