Otter Homecare is a family-run, CQC-regulated home care company supporting people in Trowbridge, Melksham, Westbury, Bradford-on-Avon and Frome. Jamie Rowland-Jones founded it after his father had a stroke and Jamie became his main carer. The experience showed him what good care looks like, and what can go wrong. He started Otter Homecare to provide the kind of care he would want for his own family.
Caring for families since January 2024,...
Otter Homecare is a family-run, CQC-regulated home care company supporting people in Trowbridge, Melksham, Westbury, Bradford-on-Avon and Frome. Jamie Rowland-Jones founded it after his father had a stroke and Jamie became his main carer. The experience showed him what good care looks like, and what can go wrong. He started Otter Homecare to provide the kind of care he would want for his own family.
Caring for families since January 2024, the team offers visiting care from 30 minutes, night care and live-in care. They support people living with dementia, Parkinson’s disease or cancer, those recovering from a stroke, and people approaching the end of life.
The care service is very flexible. Some people begin with an hour of company each week. Others need several visits a day. Support can adapt as needs change, so families do not have to work everything out at the start.
The Good Enough for Dad Guarantee sits at the heart of Otter Homecare. Every care decision comes back to one question: would it be good enough for Jamie’s own dad?
Otter Happy Hour brings that promise to life. Each client receives a free hour, paid for by Otter Homecare, to spend on something that matters to them. This might mean revisiting a favourite place or simply sharing tea and conversation.
Care Professionals are directly employed, trained and supported, with a Registered Manager and Training Coordinator providing oversight. Families can track visits through the Care App. Rates and guidance about paying for care are also published clearly online.
Care Provided by Otter Homecare Ltd
Types of Home Care
Visiting Care
Live-in Care
24 Hour Care
Overnight Care (Waking)
Overnight Care (Sleeping)
Minimum Visit Duration (Visiting Care)
30 minutes
Contract Durations
Ongoing / Long Term
Respite / Short Term
Age Ranges
Older Person Care (65+)
Younger Adult Care (18-65)
Personal Care Services
Washing & Dressing
Toileting Assistance
Medication Assistance (Oral)
Companionship
Continence Care
Feeding & Drinking Assistance
Household Services
Cleaning Service
Food Preparation & Serving
Laundry Service
Shopping Service / Errands
Transportation Service
Other Care Provided
Dementia
Parkinson's Disease
Stroke
Cancer Care
Palliative / End of Life Care
Mental Health Condition
Physical Disability
Visual / Hearing Impairment
Hospital Discharge
Funding & Fees
Daily Charges per Person
Type of care
Permanent
Hourly Visiting Care
£36 - £40
Weekly Live-in Care
£1,550 - £1,650
Further details are available upon request.
The price(s) shown are provided by the agency. Contact Otter Homecare Ltd for full pricing details and T&Cs.
Contact Otter Homecare Ltd to get a personalised quote:
Otter Homecare Ltd has a Review Score of 9.5 (9.458) out of 10, based on 13 reviews in the last 2 years. Over all time Otter Homecare Ltd has 16 reviews.
Review from Trudy S (Wife of Client) published on 15 July 2026 Submitted via Website•
Overall Experience
The Carers have all been very compassionate and very supportive during this rapid dementia journey we are experiencing. They are also a very flexible company and that has been so helpful plus they're happy to support in last minute requests.
The Carers have all been very compassionate and very supportive during this rapid dementia journey we are experiencing. They are also a very flexible company and that has been so helpful plus they're happy to support in last minute requests.
↩Reply from James Rowland Jones, Manging Director at Otter Homecare Ltd
Thank you for these kind words. It means a great deal to our team to know we've made a difference. We are always here when you need us.
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Review from S M (Client / Service User) published on 24 June 2026 Submitted via Postal Card•
Overall Experience
The care I have received so far is excellent, second to none. The carers are friendly and understanding. Very knowledgeable and appear to have a high quality of training. I have been treated with full dignity and respect at all times. The company as a whole have gone above and beyond to help me...
The care I have received so far is excellent, second to none. The carers are friendly and understanding. Very knowledgeable and appear to have a high quality of training. I have been treated with full dignity and respect at all times. The company as a whole have gone above and beyond to help me achieve a better quality of life by taking important action immediately, when realising a problem that has occurred. Highly recommend.
↩Reply from James Rowland Jones, Manging Director at Otter Homecare Ltd
Thank you so much for taking the time to share this. It means a great deal to the whole team. We will make sure your kind words are passed on to the team. Thank you again for the lovely recommendation.
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Review from Frances W (Client / Service User) published on 27 March 2026 Submitted via Postal Card•
Overall Experience
Otter staff are superb in every way. They are kind, and really understand what being caring carers means. I often wonder how you find and recruit such people. As they all do such a wonderful job, the management team listens well and responds to texts and calls and is extremely reliable. The physio...
Otter staff are superb in every way. They are kind, and really understand what being caring carers means. I often wonder how you find and recruit such people. As they all do such a wonderful job, the management team listens well and responds to texts and calls and is extremely reliable. The physio and OT have liaised with management and care staff as my recovery has progressed so that I have great team around me. I can recommend Otter. They have genuinely helped my recovery and well being.
↩Reply from James Rowland Jones, Manging Director at Otter Homecare Ltd
Thank you so much for your kind words. It's wonderful to hear that you feel well supported by the team, and that everyone involved in your care is working well together. We're really glad to be part of your recovery, and we'll keep doing everything we can to support you. Thank you for choosing Otter.
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Review from Paul I (Son of Client) published on 25 February 2026 Submitted via Website•
Overall Experience
I appreciate that our experience is different to others. We used this company for a few months and had persistent issues with the standards of care. They often gaslighted us on matters arising and claimed that our standards for care were too high. Namely:
1.Errors in the giving and handling of...
I appreciate that our experience is different to others. We used this company for a few months and had persistent issues with the standards of care. They often gaslighted us on matters arising and claimed that our standards for care were too high. Namely: 1.Errors in the giving and handling of medication twice 2.Clothes not being changed daily - last weekend the same clothes were on 3 days and, I understand, his clothes haven't been changed this week so far 3.His hair not being rinsed properly (leading to a form of eczema) and combed 4.Often his teeth not being cleaned properly 5.Often not being shaved properly 6.Often his hearing aids not being put in properly 7.At least twice his bed being made leaving a wet kylie in it and wet pyjamas being left on the ottoman once and his pillow last week 8.He was left with a lap tray on his lap
9.Today, he was left with a microwave bowl to be sick in instead of a bowl from the bathroom or kitchen and we weren't advised that he was feeling unwell
↩Reply from James Rowland Jones, Manging Director at Otter Homecare Ltd
Thank you for your feedback. I'm sorry to hear this was your perception of the service. As a care provider, we take confidentiality seriously, so we cannot discuss individual circumstances publicly. We do, however, take all feedback seriously and use it to review and strengthen the care we provide....
Thank you for your feedback. I'm sorry to hear this was your perception of the service. As a care provider, we take confidentiality seriously, so we cannot discuss individual circumstances publicly. We do, however, take all feedback seriously and use it to review and strengthen the care we provide. We are proud of the standards our team delivers and the relationships we build with the people we support. We wish you and your family well. - Jamie, Managing Director, Otter Homecare
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Review from E S (Client / Service User) published on 12 December 2025 Submitted via Website•
Overall Experience
All home care should be as good as this, lovely carers , nothing too much trouble,
they don't just do the basics , but will help out with anything, my wardrobe sorted thanks to D.able to have a shower almost unaided thanks to C.
All home care should be as good as this, lovely carers , nothing too much trouble,
they don't just do the basics , but will help out with anything, my wardrobe sorted thanks to D.able to have a shower almost unaided thanks to C.
↩Reply from James Rowland Jones, Manging Director at Otter Homecare Ltd
Thank you so much for sharing your experience. We're so pleased to hear how well the team has supported you and the positive difference this has made at home.
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Review from J K (Stepson of Client) published on 14 October 2025 Submitted via Website•
Overall Experience
The Otter Home Care staff were incredibly kind and considerate in all their dealings with me and my stepmother. They provided a very good and reliable service for a few weeks after she had been unfortunately hospitalised, helping to ease her back into her normal life again once she had been...
The Otter Home Care staff were incredibly kind and considerate in all their dealings with me and my stepmother. They provided a very good and reliable service for a few weeks after she had been unfortunately hospitalised, helping to ease her back into her normal life again once she had been discharged. I was extremely grateful for their support and will definitely return to them if and when we need support again in future. Thank you!
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Review from Helen F (Daughter of Client) published on 30 September 2025 Submitted via Website•
Overall Experience
I cannot recommend Otter Home Care highly enough: we used them to provide care for my elderly dad. Their level of care was excellent, the carers were always on time and were very attentive. Nothing was too much trouble for this care provider. As a family we cannot praise them enough.
I cannot recommend Otter Home Care highly enough: we used them to provide care for my elderly dad. Their level of care was excellent, the carers were always on time and were very attentive. Nothing was too much trouble for this care provider. As a family we cannot praise them enough.
↩Reply from James Rowland Jones, Manging Director at Otter Homecare Ltd
Thank you for your kind review. It's great to know that our team's care and reliability made such a difference for your Father and the family.
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Review from A S (Client / Service User) published on 29 July 2025 Submitted via Postal Card•
Overall Experience
Everyone willing, helpful and friendly.
Everyone willing, helpful and friendly.
↩Reply from James Rowland Jones, Manging Director at Otter Homecare Ltd
Thank you very much for taking the time to post this review it is much appreciated.
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Review from Lyn E (Daughter of Client) published on 4 July 2025 Submitted via Website•
Overall Experience
The care offered from Pam of Otter Home Care to mum and dad has been most exceptional and she has always gone above and beyond. Nothing is too much trouble and she is always the first to offer assistance before it's asked. She is such a gentle and caring soul and has been a godsend for my...
The care offered from Pam of Otter Home Care to mum and dad has been most exceptional and she has always gone above and beyond. Nothing is too much trouble and she is always the first to offer assistance before it's asked. She is such a gentle and caring soul and has been a godsend for my parents. Dad took to her straight away and she has been extremely professional and supportive to his care needs. She has also been flexible in changing the days to suit our requirements and visited dad when he was in the care home. She is a brilliant piece of mind for mum and they both trust her implicitly. We all really appreciate having Pam in our lives.
↩Reply from James Rowland Jones, Manging Director at Otter Homecare Ltd
Thank you so much for your kind words. It has been our pleasure to support your parents during this time.
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Review from Nicola D (Daughter of Client) published on 6 January 2025 Submitted via Website•
Overall Experience
The Otter team have been amazing with my mother who with vascular dementia, did not believe she needed help. In very complicated circumstances they were able to check twice a day that she was safe and persisted despite her resistance. Using some excellent care techniques they were occasionally...
The Otter team have been amazing with my mother who with vascular dementia, did not believe she needed help. In very complicated circumstances they were able to check twice a day that she was safe and persisted despite her resistance. Using some excellent care techniques they were occasionally invited in and full care could be provided. This provided the whole family with regular assurance that she remained safe and coping as best as possible. The team's persistence, patience and kindness were exemplary and I would highly recommend them as a company.
↩Reply from James Rowland Jones, Manging Director at Otter Homecare Ltd
Thank you so much for your kind words. It's been a privilege to support your mother, and we're so glad our team could help during such a challenging time. We're really pleased to know that our persistence and support made a difference and gave your family peace of mind. Your feedback means a lot to us, and we're always here if you need anything else.
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Review from J W (Wife of Client) published on 16 December 2024 Submitted via Postal Card•
Overall Experience
I am completely satisfied with the care given to my husband who has dementia and me, his primary carer. Everyone I have seen has gone the extra mile and for me at this extremely difficult stage of his quickly diminishing control it has been a God send. I cannot recommend them highly enough.
I am completely satisfied with the care given to my husband who has dementia and me, his primary carer. Everyone I have seen has gone the extra mile and for me at this extremely difficult stage of his quickly diminishing control it has been a God send. I cannot recommend them highly enough.
↩Reply from James Rowland Jones, Manging Director at Otter Homecare Ltd
Thank you so much for your kind words and for trusting us to support your husband.
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Review from R M (Client / Service User) published on 4 November 2024 Submitted via Postal Card•
Overall Experience
Excellent.
Excellent.
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Review from Linda S (Daughter of Client) published on 29 October 2024 Submitted via Website•
Overall Experience
I cannot commend Otter Homecare enough. My sister and I engaged Otter on the diagnosis and progression of our mum's Alzheimer's when it became clear that additional help was needed.
The daily care professionals attending to Mum have been exemplary. Lovely, kind and patient with Mum and...
I cannot commend Otter Homecare enough. My sister and I engaged Otter on the diagnosis and progression of our mum's Alzheimer's when it became clear that additional help was needed.
The daily care professionals attending to Mum have been exemplary. Lovely, kind and patient with Mum and communicative with us when Mum has had difficulties, they provide medication, nutrition assistance and companionship. The app is invaluable in providing information regarding each visit so that we can be reassured that Mum is in good hands. In addition to daily visits, Otter Homecare professionals have accompanied Mum on visits to local Alzheimer's Society café events and other excursions when family members have not been available. The care professionals have been brilliant in transporting Mum and encouraging her to join in with musical activities, bingo and quizzes which she thoroughly enjoys. Otter's ongoing support to Mum is an integral part of helping her and us cope with this devastating condition.
↩Reply from James Rowland Jones, Manging Director at Otter Homecare Ltd
Thank you so much for your kind words. We are honoured to support your mother and very happy that our Care Professionals have brought comfort to her and reassurance to you. We are glad the app provides peace of mind, and we look forward to continuing to make a positive difference. Thank you for choosing Otter Homecare.
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Review from Mary B (Client / Service User) published on 16 July 2024 Submitted via Website•
Overall Experience
All carers who have visited us have been extremely friendly, helpful and efficient. We look forward to the visit and enjoy a little chat when time allows. It is difficult to make a long review as we only see a carer twice a week for one hour each time.
Perhaps when we require more help in the...
All carers who have visited us have been extremely friendly, helpful and efficient. We look forward to the visit and enjoy a little chat when time allows. It is difficult to make a long review as we only see a carer twice a week for one hour each time.
Perhaps when we require more help in the future we can expand on our comments.
↩Reply from Jamie Rowland-Jones, Manging Director at Otter Homecare Ltd
Thank you so much for your review. Our care professionals always look forward to their visits with you!
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Review from Lyn D (Client / Service User) published on 19 April 2024 Submitted via Postal Card•
Overall Experience
Very pleased with the service. The cleaner is always on time and gives an excellent house clean. She checks what needs special attention and pays close attention to all areas. Thank you for an excellent service.
Very pleased with the service. The cleaner is always on time and gives an excellent house clean. She checks what needs special attention and pays close attention to all areas. Thank you for an excellent service.
↩Reply from James Rowland Jones, Manging Director at Otter Homecare Ltd
Thank you so much for your kind words. It has been our please to support you.
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Review from Gareth E (Son of Client) published on 5 February 2024 Submitted via Website•
Overall Experience
Came to this company for home care for my mum on the recommendation of another user who said how caring and compassionate they are. I feel very much at ease knowing my mum is in safe hands and also the relationship she has built with them. Highly recommend.
Came to this company for home care for my mum on the recommendation of another user who said how caring and compassionate they are. I feel very much at ease knowing my mum is in safe hands and also the relationship she has built with them. Highly recommend.
↩Reply from James Rowland Jones, Manging Director at Otter Homecare Ltd
Thank you so much for these kind words. It has been a pleasure looking after your mother and we are grateful for the opportunity you gave us.
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Regulatory Rating
Care Quality Commission (CQC) Rating
Care Quality Commission is responsible for the registration and inspection of social care services in England.View Latest Report
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News
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Awards / Recognitions (0)
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Accreditations
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Meet the Team (5)
Jamie Rowland-JonesJob Title Managing DirectorJoined 2023
Jamie, along with his wife, Bowling, is the founder of Otter Homecare. Jamie's passion for care came as a result of his experience as the main carer...
Jamie, along with his wife, Bowling, is the founder of Otter Homecare. Jamie's passion for care came as a result of his experience as the main carer for his father, who suffered a stroke. The experience of caring for his father and helping manage teams of other support carers led him to see the immense impact good, person-centred care can make on an individual.
To further build his knowledge and skills in care, Jamie is undertaking a Level 5 Diploma in Health and Social Care. Before starting Otter Homecare, Jamie co-founded two other food and beverage companies in Thailand, which was his home during his 20's and 30's. Jamie is passionate about incorporating the latest technology and innovations from around the world to improve outcomes for individuals who require care.
Cherie BrowneJob Title Registered ManagerJoined 2024
Cherie has over a decade of experience in the care sector, having worked in various roles from Care Support Worker to Registered Manager. She is...
Cherie has over a decade of experience in the care sector, having worked in various roles from Care Support Worker to Registered Manager. She is passionate about delivering high-quality, person-centred care and has extensive knowledge in managing compliance, quality assurance, and developing members of her teams.
Prior to joining Otter Homecare, Cherie worked in management positions at other care companies where she oversaw regulatory compliance, led internal audits, and developed bespoke care packages for clients. With expertise in both domiciliary and residential care settings, Cherie excels in creating supportive environments for both staff and clients.
Cherie is committed to fostering a culture of compassion, professionalism, and continuous improvement at Otter Homecare, ensuring that every client receives the care and support they need to live independently and with dignity.
Lizzie Job Title Care SupervisorJoined 2025
Lizzie has a diverse background in healthcare, having worked in both hospital and community care settings. With experience as a nursing assistant, as...
Lizzie has a diverse background in healthcare, having worked in both hospital and community care settings. With experience as a nursing assistant, as well as an ambulatory care assistant, she has developed a strong understanding of patient care, mobility support, and dignity in care.
As a Care Supervisor at Otter Homecare, Lizzie plays a key role in maintaining and improving care quality. She works closely with clients and Care Professionals to ensure that care plans are tailored to individual needs, fostering independence and well-being. Her hands-on experience and commitment to person-centred care make her a valuable support for both clients and the wider care team.
Brad Job Title Care SupervisorJoined 2026
Brad joined us as a Care Supervisor, in a role that spans office and field — carrying out spot checks, client reviews and joining Care Professionals...
Brad joined us as a Care Supervisor, in a role that spans office and field — carrying out spot checks, client reviews and joining Care Professionals on visits. He brings many years of care experience and a passion for keeping our standards high for clients and staff alike. Before care, Brad was a chef — and he's already delighting the office with his culinary skills.
Abbey Job Title Training and HR CoordinatorJoined 2025
Abbey is an experienced care professional with a strong background in domiciliary care and adult social care training. With over five years of...
Abbey is an experienced care professional with a strong background in domiciliary care and adult social care training. With over five years of experience in care, she has developed expertise in safeguarding, medication administration, manual handling, and care planning.
As Otter Homecare’s Home Care Trainer, Abbey is responsible for ensuring that all new Care Professionals receive high-quality training, enabling them to provide compassionate, person-centred care. She is passionate about supporting carers in their development and ensuring they feel confident in their roles. Abbey brings a friendly and structured approach to training, helping to uphold Otter Homecare’s high standards of care and professionalism.
Frequently Asked Questions about Otter Homecare Ltd
How many Carers does Otter Homecare Ltd employ?
Otter Homecare Ltd employs 20 carers.
Information on this page is displayed without responsibility for its accuracy on the part of homecare.co.uk. Please contact Otter Homecare Ltd to verify any information. View our terms and conditions. Otter Homecare Ltd has an Enhanced Service -what an Enhanced Service includes.
