Operating from the iconic Business Design Centre in Islington, SureCare Central London provides reliable and high-quality home care services tailored to the needs of local residents. The agency offers a comprehensive range of support, including domiciliary care, live-in care, respite care, dementia care, and complex care, ensuring clients receive flexible assistance that promotes independence, safety, and comfort.
The service is led by an experienced health and social care professional with extensive...
Operating from the iconic Business Design Centre in Islington, SureCare Central London provides reliable and high-quality home care services tailored to the needs of local residents. The agency offers a comprehensive range of support, including domiciliary care, live-in care, respite care, dementia care, and complex care, ensuring clients receive flexible assistance that promotes independence, safety, and comfort.
The service is led by an experienced health and social care professional with extensive managerial expertise. He has worked with both adults and children across a wide spectrum of needs, ranging from basic domiciliary support to critical care involving epilepsy management and tracheostomy care. His background strengthens the agency’s ability to deliver safe, specialist, and person-centred support.
SureCare Central London places a strong emphasis on dignity, respect, and continuity. Care plans are individually tailored, allowing clients to maintain independence while receiving the level of support that best suits their circumstances. The team is committed to delivering high-quality, person-centred care that adapts to changing needs and supports overall wellbeing.
For further information or to discuss care requirements, please contact the team or visit the service’s official website.
Care Provided by SureCare Central London
Types of Home Care
Visiting Care
Live-in Care
24 Hour Care
Overnight Care (Waking)
Overnight Care (Sleeping)
Minimum Visit Duration (Visiting Care)
60 minutes
Duration of Care
Ongoing / Long Term
Respite / Short Term
Age Ranges
Older Person Care (65+)
Younger Adult Care (18-65)
Children (0-18)
Level of Care
•Personal Care
Washing & Dressing
Toileting Assistance
Medication Assistance (Oral)
Companionship
Continence Care
Feeding & Drinking Assistance
•Help at Home
Cleaning Service
Food Preparation & Serving
Laundry Service
Shopping Service / Errands
•Specialist Care Conditions
Dementia
Parkinson's Disease
Stroke
Cancer Care
Palliative / End of Life Care
Mental Health Condition
Physical Disability
Visual / Hearing Impairment
Alcohol / Drug Misuse
Hospital Discharge
Funding & Fees
Daily Charges per Person
Type of care
Permanent
Hourly Visiting Care
£30 - £38
Weekly Live-in Care
£1,200 - £1,900
Contact SureCare Central London to get a personalised quote:
Fees are tailored to individual needs and depend on the level of support required, visit duration, time of day, complexity of care, and location. A free initial assessment is undertaken to develop a personalised care plan and provide an accurate quotation. Enhanced rates may apply for specialist care, overnight support, weekends, and bank holidays.
The price(s) shown are provided by the agency. Contact SureCare Central London for full pricing details and T&Cs.
SureCare Central London has a Review Score of 9.6 (9.629) out of 10, based on 8 reviews in the last 2 years. Over all time SureCare Central London has 8 reviews.
Review from Z C (Daughter of Client) published on 11 November 2025 Date of experience: September 2025•Submitted via Website•
Overall Experience
Excellent service and very professional team!
I've had a great experience with Hamid and Sure Care Team! The team is always professional, friendly, and genuinely caring. They communicate clearly, respond quickly, and go above and beyond to make sure everything is handled smoothly. It's clear they...
Excellent service and very professional team! I've had a great experience with Hamid and Sure Care Team! The team is always professional, friendly, and genuinely caring. They communicate clearly, respond quickly, and go above and beyond to make sure everything is handled smoothly. It's clear they really care about their clients and take pride in their work also my career Nargis was excellent.
Highly recommend them to anyone looking for reliable and compassionate care services in London!
↩Reply from Hamid Masood, Registered Manager at SureCare Central London
Thank you so much, Z C, for your kind words and glowing review.
We're truly honoured to have supported your family and are delighted to hear that your experience with our team - especially with Nargis - was so positive. At SureCare Central London, we pride ourselves on delivering care that is not...
Thank you so much, Z C, for your kind words and glowing review. We're truly honoured to have supported your family and are delighted to hear that your experience with our team - especially with Nargis - was so positive. At SureCare Central London, we pride ourselves on delivering care that is not only professional and reliable but also compassionate and personal.
Your feedback means a great deal to us and encourages our team to continue going above and beyond for every client. We're grateful for your recommendation and remain committed to providing the highest standard of care across London.
Warm Regards
Staff
Care / Support
Management
Treated with Dignity
Value for Money
Review from Catherine F (Client / Service User) published on 17 February 2025 Date of experience: January 2025•Submitted via Website•
Overall Experience
Following a recent hospital stay SureCare was very quick to respond when I found myself back home and unable to manage things on my own. I would like to thank the team for giving me peace of mind that I can be cared for at home rather than remaining in hospital. All needs are catered for whether...
Following a recent hospital stay SureCare was very quick to respond when I found myself back home and unable to manage things on my own. I would like to thank the team for giving me peace of mind that I can be cared for at home rather than remaining in hospital. All needs are catered for whether it's cleaning and laundry, personal care or collecting a prescription or some shopping. Would highly recommend.
↩Reply from Ruby Rai, Registered Manager at SureCare Central London
Thank you for your lovely review. You're wonderful, yourself!
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Management
Treated with Dignity
Value for Money
Review from Z S (Daughter-in-law of Client) published on 14 February 2025 Date of experience: November 2024•Submitted via Website•
Overall Experience
My mother-in-law's care has been outstanding. She had a stroke earlier this year, and her mobility has been limited. Two carers in particular have been amazing because my mum-in-law now feels more positive about living, and I can't thank them enough. Thank you very very much.
My mother-in-law's care has been outstanding. She had a stroke earlier this year, and her mobility has been limited. Two carers in particular have been amazing because my mum-in-law now feels more positive about living, and I can't thank them enough. Thank you very very much.
Staff
Care / Support
Management
Treated with Dignity
Value for Money
Review from David W (Client / Service User) published on 24 January 2025 Date of experience: December 2024•Submitted via Website•
Overall Experience
Following a serious leg injury and being immobile for several weeks, I asked SureCare to help assist me with my daily living needs. The care manager was truly excellent in understanding my needs and finding a suitable carer, organising a visit and getting the help started for me immediately....
Following a serious leg injury and being immobile for several weeks, I asked SureCare to help assist me with my daily living needs. The care manager was truly excellent in understanding my needs and finding a suitable carer, organising a visit and getting the help started for me immediately. Communication was also excellent throughout. The carer who visited to help me 3x a week was very nice and patient, assisting me with tasks for my own personal care that I was unable to carry out with my injury as well as helping with the jobs around the house that I was unable to do (cleaning, washing, cooking etc).
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Treated with Dignity
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Review from H K (Nephew of Client) published on 19 December 2024 Date of experience: September 2024•Submitted via Website•
Overall Experience
We're so grateful to the manager and the team at SureCare. My aunt has epilepsy, and her carers have been incredible at managing her condition and ensuring her safety. Since joining SureCare, she feels more confident and has even joined a local sewing group. It's been life-changing for her.
We're so grateful to the manager and the team at SureCare. My aunt has epilepsy, and her carers have been incredible at managing her condition and ensuring her safety. Since joining SureCare, she feels more confident and has even joined a local sewing group. It's been life-changing for her.
↩Reply from Ruby Rai, Registered Manager at SureCare Central London
Thank you so much! Nothing makes us happier than seeing our clients not only safe and well-cared for but also re-engaged in their favourite activities. We're thrilled to hear that your aunt has found confidence and joy again. It's incredibly rewarding for us to know that we've been able to give her a renewed sense of purpose and a new lease on life!
Staff
Care / Support
Management
Treated with Dignity
Value for Money
Review from Theadora G (Daughter of Client) published on 19 December 2024 Date of experience: November 2024•Submitted via Website•
Overall Experience
I cannot thank SureCare Central London enough for the exceptional care they've provided for my dad. With a young family, it had been difficult for me to juggle looking after my own family and arranging things for dad. So glad, the Palliative nurse recommended the manager. She is good with capturing...
I cannot thank SureCare Central London enough for the exceptional care they've provided for my dad. With a young family, it had been difficult for me to juggle looking after my own family and arranging things for dad. So glad, the Palliative nurse recommended the manager. She is good with capturing nuances, thank you! Dad's main carer is fantastic. I don't know how she does it, given dad is not his best self most days.
↩Reply from Ruby Rai, Registered Manager at SureCare Central London
Thank you for your kind words! It's wonderful to see your dad and A getting along so well. We're pleased that being part of your family's journey has made things easier for you!
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Treated with Dignity
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Review from Isaac B (Husband of Client) published on 19 December 2024 Date of experience: November 2024•Submitted via Website•
Overall Experience
SureCare has been amazing in helping my wife after her stroke. Their reablement services have been crucial in her recovery. Two particular members of staff have been fantastic, motivating her and giving her the confidence to start moving again. I couldn't recommend them more.
SureCare has been amazing in helping my wife after her stroke. Their reablement services have been crucial in her recovery. Two particular members of staff have been fantastic, motivating her and giving her the confidence to start moving again. I couldn't recommend them more.
↩Reply from Ruby Rai, Registered Manager at SureCare Central London
Thank you. I'm glad you and your wife found our service meaningful. Merry Xmas and Happy New Year!
Staff
Care / Support
Management
Treated with Dignity
Value for Money
Review from Toyosi A (Daughter-in-law of Client) published on 19 December 2024 Date of experience: October 2024•Submitted via Website•
Overall Experience
Thank you, Manager, for making sure my mother-in-law is looked after well by your team. She looks very healthy now. She hadn't showered for 8 months now because of her dementia and challenging behaviour. Thank you to a particular staff member and other carers for looking after Mother. It's now...
Thank you, Manager, for making sure my mother-in-law is looked after well by your team. She looks very healthy now. She hadn't showered for 8 months now because of her dementia and challenging behaviour. Thank you to a particular staff member and other carers for looking after Mother. It's now nice to take my kids around to visit Mother. Thank you.
↩Reply from Ruby Rai, Registered Manager at SureCare Central London
Thank you. We're a good team! Glad things are falling into place.
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Management
Treated with Dignity
Value for Money
Regulatory Rating
Care Quality Commission (CQC) Rating
Care Quality Commission is responsible for the registration and inspection of social care services in England.View Latest Report
News (2)
News
02 Dec 2024
Ruby's Health & Social Care (HSC) Careers Workshop at BPP University for their Health & Care Management Master's students was well attended. SureCare Central London plans to recruit these Master's...
02 Dec 2024
Ruby's Health & Social Care (HSC) Careers Workshop at BPP University for their Health & Care Management Master's students was well attended. SureCare Central London plans to recruit these Master's...
Awards / Recognitions (0)
There are currently no awards/recognitions posted yet for SureCare Central London.
Accreditations
There are no accreditations posted yet for SureCare Central London.
Meet the Team (1)
Hamid MasoodJob Title Registered ManagerJoined 2025
Hamid Masood is the acting Registered Manager of SureCare Central London, currently awaiting his formal interview for CQC Registered Manager...
Hamid Masood is the acting Registered Manager of SureCare Central London, currently awaiting his formal interview for CQC Registered Manager approval. With over 20 years of experience in the health and social care sector, Hamid has built a career focused on leadership, compliance, and service development. His background includes senior roles in care agency operations and regulatory oversight, where he has helped ensure safe, effective, and person-centred care delivery.
Hamid studied for a four-year degree and successfully completed three years before choosing to leave university to continue working full-time at the company where he completed his sandwich year placement. This decision marked the beginning of a long and successful career in care management and compliance.
One of Hamid’s key roles was as Manager at Geneva Health, where he oversaw care services for both adults and children with challenging behaviours and mental health needs. During this time, he gained valuable experience managing complex care cases involving PEG feeding, epilepsy, and tracheostomy support—ensuring that care plans were safely implemented and staff were properly trained to meet clinical needs.
At SureCare Central London, Hamid leads a growing team that provides personalised care across Camden, Islington, and Hackney. The service supports clients with a wide range of needs, including dementia, neurological conditions, physical disabilities, and mental health challenges. He is known for his reliable, time-efficient, and hands-on leadership style, and for fostering a culture of dignity, safety, and continuous improvement.
Hamid is also passionate about supporting carers—especially those who have relocated from overseas—and is actively involved in initiatives that promote inclusion, training, and career development. His vision for SureCare Central London includes expanding services, building community partnerships, and creating a nurturing environment where both clients and carers feel valued and empowered.
Frequently Asked Questions about SureCare Central London
How much does SureCare Central London cost?
The agency lists fees between £30 and £38 for hourly visiting care and between £1,200 and £1,900 for weekly live-in care. Funding accepted: Private Funding (Self-funded), Direct Payments (from Local Authority/NHS), Local Authority (Contracted Provider), NHS (Contracted Provider).
How many Carers does SureCare Central London employ?
SureCare Central London employs 100 carers.
Information on this page is displayed without responsibility for its accuracy on the part of homecare.co.uk. Please contact SureCare Central London to verify any information. View our terms and conditions. SureCare Central London has an Enhanced Service -what an Enhanced Service includes.
