Assist and Care Ltd

Tracey is the founder of Assist and Care, setting up the company in 2010.

Her own experience of caring began at the age of just 15 when her mother was diagnosed with a benign brain tumour, Tracey cared for her mother throughout her life, she also cared for her father at home during his battle with cancer. Her Aunty with Dementia. Tracey gained first-hand experience of the lack of help that was available to the family during these times. The service that was provided was very generic and did not always meet the holistic needs of her loved ones or the rest of the family's needs Tracey decided after the death of her parents to take up a career in caring as it was something she felt extremely passionate about, determined that community care could be delivered to a high standard.

Tracey’s professional career as a carer included working in individual homes, nursing homes, hospitals and also with a local trust providing care for adults with learning disabilities, Tracey works with a holistic approach.

It is a personal mission for Tracey and her daughter Keera to provide the best care and helping hands. A lifelong passion to care for others with dignity and respect and always going the extra mile is at the heart of the company. Consequently, they have grown the business by introducing other key staff members.

Keera grew up spending many hours with her Grandparents, especially with her Grandma who was in a wheelchair. It became second nature for Keera to assist them whenever she could. This childhood experience motivated Keera to achieve a degree in Health and Social Care. Keera has worked alongside her Mother, Tracey at Assist and Care since 2014, not only bringing her organisation skills to the company but also her empathy, sensitivity and understanding that she learnt growing up and beyond helping others when needed.