Alina Homecare Rustington

14 Ash Lane, Rustington, Littlehampton BN16 3BZ
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9.9 28 Reviews
  • Alina Homecare Rustington, Littlehampton
Alina Homecare Rustington is a high-quality home care provider that operates within the Rustington and nearby areas.

The branch is located in the heart of the town, in Ash Lane, and the manager has a vast amount of experience delivering person-centred homecare and live-in care to clients.

Respite care, complex care and disability care are also available.

Other locations that carers can travel to include Aldwick, Angmering, Arundel, Barnham, Clapham, Clymping, East Preston, Ferring, Ford Village, Littlehampton, Middleton, Patching, Rustington & Yapton.

Staff are selected for their empathy skills and for their past care experience. They are then heavily vetted with DBS checks and then by being fully reference checked. Once selected they are then given extensive training.

Good communication is a vital part of care packages, with individuals and relatives being kept up to date about major care decisions.

The dignity and respect of individuals are of paramount importance.

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Care Provided

Types of Home Care

  • Visiting Care
  • Live-in Care
  • 24 Hour Care

Contract Durations

  • Ongoing / Long Term
  • Respite / Short Term

Age Ranges

  • Older Person Care (65+)
  • Younger Adult Care (18-65)

Personal Care Services

  • Washing & Dressing
  • Medication Assistance (Oral)
  • Companionship

Household Services

  • Cleaning Service
  • Food Preparation & Serving
  • Shopping Service / Errands
  • Transportation Service

Other Care Provided

  • Dementia
  • Palliative / End of Life Care
  • Learning Disability / Autism
  • Mental Health Condition
  • Physical Disability
  • Hospital Discharge

Funding & Fees

  • Hourly Visiting Care Fees: £35.15 – £40.27
  • Weekly Live-in Care Fees: £1650 – £1750

We pride ourselves on providing excellent quality Home Care at competitive prices.
The costs of Home Care will vary depending on the type of care you need, how often you need it, and where you live. We offer everything from short visits to 24 hour Live In Care. If you have more complex needs, you may need two Home Carers per visit, so we can provide a cost for this too.
Live-in Care is generally considered to be a cost effective alternative to living in a care home, whilst still providing a level of independence. Everyone’s needs are different so the costs of Live-in Care can vary depending on the level of care required. Unlike other Home Care options, the costs of our Live-in Care remains the same wherever you live across the South of England.
We adapt our Home Care services to suit your specific requirements. Our Home Care costs include a personalised care plan, ensuring your care suits your needs, wishes and budget.
We want to make arranging Home Care as simple and easy as possible. When you contact your local Team, we’ll work with you to design a customised care plan. Once you choose our service, your care plan is kept under constant review so that it continues to suit you.
Your home. Your care. Your choice.

These prices are only a guideline, please contact Alina Homecare Rustington to find out the exact price for your requirements.

Funding Types Accepted

  • Private Funding (Self-funded)
  • Direct Payments (from Local Authority/NHS)
  • Local Authority (Contracted Provider)
  • NHS (Contracted Provider)
Explain these funding types

Good to Know

Group/Owner

Person in charge

  • Gary Till (Branch Manager)

Alina Homecare Rustington Reviews (28)

Total of 28, showing 1-20
9.9

Alina Homecare Rustington has a Review Score of 9.9 (9.896) out of 10, based on 13 reviews in the last 2 years. Over all time Alina Homecare Rustington has 28 reviews.

Overall Experience

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Date Published

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Review from Susan V (Client) published on 25 July 2025
Submitted via Website • Report

Overall Experience  Overall Experience 5.0 out of 5

Recently arrived to East Preston. Alina Homecare assessed my needs as I am wheelchair bound. The manager visited twice to assess and organise the care package; whilst here he kindly moved some furniture for me.
Within a week my carer started visiting weekly, so helpful & professional, nothing is too
much trouble. She is friendly, approachable, respectful and I look forward to seeing her each time.
Her visits have been backed up with contact from the office to ensure I am satisfied with the arrangement -
I could not be happier with Alina Homecare Rustington and would recommend them highly to anyone either verbally or in writing.

Reply from Gary Till, Branch Manager at Alina Homecare Rustington

Thank you so much for your kind review. We try to help in whatever way we can when supporting our clients. We also try wherever possible to ensure continuity when rostering carers as this leads to better outcomes and helps to build a strong working relationship between the carer and the client. Thank you for the recommendation and we wish you all the best for the future.

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Review from Karen E (Daughter of Client) published on 30 May 2025
Submitted via Website • Report

Overall Experience  Overall Experience 5.0 out of 5

Thank you Alina Homecare for the ongoing care provided for our Mum. As a family we have been very pleased we chose this company - the service has been excellent. Staff are always on the end of the phone and have been so helpful with last minute visit requests even at weekends. All care staff have been
carefully selected to suit Mum's needs, the same regular staff visit which is comforting for her and has enabled her to build a nice relationship with her carers. Nothing is too much trouble and staff are always willing to do whatever Mum wants or needs- she is a very particular 93 yr old!
The service provided by Alina has been very reassuring for our family and has enabled Mum to stay in her own home, living independently, as she wanted, for longer than we anticipated. The company send me an email each Friday so that I am aware of times and staff for each care visit for the following week - another little touch that I am grateful for.
Again, thank you Alina Homecare

Reply from Gary Till, Branch Manager at Alina Homecare Rustington

Thank you for such a lovely review and for choosing Alina Homecare in the first instance. We strive to deliver a service that is responsive and most importantly, person centred. We work hard to develop open lines of communication with clients and their family members. This is essential for ensuring that the care is tailored to meet all your mum's needs. Continuity of carers as you rightly point out is important to ensure the consistency of the level of service, but also with building rapport between mum and the care team. We are so pleased that the service we have provided has allowed mum to stay at home and continue to live independently. This is ultimately our aim, and it is very gratifying when we can contribute towards this. Thank you again for taking the time to write such a detailed and positive review.

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Review from Gillian D (Daughter of Client) published on 28 May 2025
Submitted via Website • Report

Overall Experience  Overall Experience 5.0 out of 5

I can't thank Alina care enough for the kindness they all show my dad. The more we all get to know each other the better it gets. My dad has dementia and at times can be very challenging From the team out on the road to the team in the office.nothing is to much trouble.
His condition is forever changing.
Which means ongoing discussions and changes in his care can be weekly.
Before Alina came on board we were on our knees struggling with guilt and totally exhausted.
They were highly recommend to me and I would highly recommend them to you

Reply from Gary Till, Branch Manager at Alina Homecare Rustington

Thank you very much for your kind review. The delivery of care is a team effort and the importance of family involvement can not be understated. Without such support, it is much more difficult to provide safe and effective care. Thank you so much for assisiting us in making a difference to your dad.

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Review from Louise D (Daughter of Client) published on 10 January 2025
Submitted via Website • Report

Overall Experience  Overall Experience 5.0 out of 5

The office and care staff have been amazing with my mum. It's reassuring to know she's safe and being looked after.
The live-in and domiciliary carers have been very attentive and have built a good rapport with my mum. The staff are also very knowledgeable in terms of care practices and procedures.
The price is in line with private market rates.

Reply from Gary Till, Branch Manager at Alina Homecare Rustington

Thank you for your kind review, we are so glad that your mum has responded well to the care and attention provided by our carers. We work hard to ensure our carers are specifically trained to support all of our clients' needs. We are glad that you are happy with the service Alina Homecare provides.

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Review from C S (Daughter of Client) published on 18 November 2024
Submitted via Website • Report

Overall Experience  Overall Experience 5.0 out of 5

From the first phone call I made in order to make enquiries to the present day the manager and his staff could not have been more accommodating, professional, understanding, sympathetic or helpful. The app helps me to keep track of the care being provided which is always very thorough and for the duration
of the time being paid for. The carers are friendly, thorough and respect people's dignity. The carers will encourage and support the client to be independent as much as possible and pay good attention to detail. Carers are patient and respectful to both the client and family. The manager and staff will go the extra mile where they can.

Reply from Gary Till, Branch Manager at Alina Homecare Rustington

Thank you so much for the lovely feedback. The Alina Homecare Rustington team strive from the start to ensure that the care is structured to meet the individual's care requirements, whilst also ensuring it works with the client's emotional needs. The team make sure that any decisions around the care, firstly involve the client and when needed, the family, where joint decisions need to be made. Independence is at the heart of our approach and carers are trained to encourage all clients to be as independent as possible. Thank you again for taking the time to write a review.

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Review from Elaine F (Daughter of Client) published on 14 August 2024
Submitted via Website • Report

Overall Experience  Overall Experience 5.0 out of 5

Contacting and setting up a care plan for my mum to leave hospital after a fall was very easy to do. Alinacare knew exactly what the NHS required for my mum to return home and they organised that very efficiently.
Our plan has always been to enable my mum to regain her independence, albeit with some
changes and the care given by Alinacare has been key to making this happen.
The care plan is tailored specifically to suit the individual, taking into account of what encourages and helps the person to recover and regain self-confidence. Alinacare asks questions and gives suggestions we hadn't even thought about, all in a sensitive way.
Having praised the organisational aspects, the greatest praise must go to the carers themselves. Every carer who visits is attentive, kind, cheerful and so willing to help in the best way. My mum looks forward to their visit and their little chats, thereby greatly benefiting in her physical and mental health. The carers are simply amazing people.

Reply from Gary Till, Branch Manager at Alina Homecare Rustington

The team are really pleased that the work put in to ensure that your mum's care is person-centred and specific to her requirements has made a positive difference. The supervisory team try to ensure that the client's specific wishes are captured during the initial assessment, but it is often the case that the care needs to be adapted once the package of care has started. We are glad that we have been able to adapt to ensure that your mum is encouraged and supported in a way that has really made a difference. I know that the carers enjoy visiting your mum and do their very best to ensure your mum's needs are met. Thank you very much for your kind review.

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Review from Sylvia J (Wife of Client) published on 22 July 2024
Submitted via Website • Report

Overall Experience  Overall Experience 5.0 out of 5

Very kind efficient carers who make my husband feel comfortable and at home.
They are on time and do any small thing that you ask for.
Will clean the shower after use which is really helpful.
They give me confidence that my husband is receiving excellent care.

Reply from Gary Till, Branch Manager at Alina Homecare Rustington

Thank you very much for the kind review. Alina Homecare aims to ensure that the care provided is individualised and most importantly, person-centred. This not only ensures that the client is looked after in the way they want, but also provides peace of mind to loved ones who are often closely involved with the organisation of the care. Thank you again.

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Review from Richard G (Husband of Client) published on 5 July 2024
Submitted via Website • Report

Overall Experience  Overall Experience 5.0 out of 5

Lovely carer. Warm and compassionate. Flexible in what is asked. Usually giving a bath and making the bed, but takes in supermarket orders if one arrives. We look forward to the day she comes. Yes, we would recommend.

Reply from Gary Till, Branch Manager at Alina Homecare Rustington

Thank you so much for the review and we are glad you are happy with your dedicated carer. We always aim to send a regular member of the team wherever possible and we are so glad that this has worked well for you and your wife. Alina Homecare staff always try to go the extra mile. Thank you so much for your recommendation.

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Review from J W (Wife of Client) published on 21 March 2024
Submitted via Website • Report

Overall Experience  Overall Experience 5.0 out of 5

The first contact I had with Alina Homecare, Rustington was positive and supportive and I was confident that they could provide the care needed for my husband. The carers were always on time, professional yet friendly and very aware of his specific needs and our wishes. We were always informed early
if there was a change to the usual carer. The carers were always willing to carry out tasks within the home such as ironing or cleaning. We would definitely still be using them now if my husband had not gone into care.

Reply from Gary Till, Branch Manager at Alina Homecare Rustington

We are really grateful for such positive feedback, and it is nice to hear that the Alina Homecare Rustington team was able to support you and your husband with his specific needs and wishes. We strive to ensure continuity in provision of care by allocating the same carer where possible but inevitably, this can change from time to time due to holidays and absence. When this occurs, we ensure that our clients are informed and that a suitable carer is allocated as a replacement when needed. Our carers are all highly trained but instinctively go above and beyond when they can to ensure our client's expectations are exceeded. Thank you again for a lovely review.

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Review from Ray M (Son of Client) published on 14 February 2024
Submitted via Website • Report

Overall Experience  Overall Experience 5.0 out of 5

As a family, with a parent needing care, we are extremely pleased with the service we are receiving, from Alina Homecare. The office staff and On-Call service are excellent and give us peace of mind that there is always someone on the phone to help out when needed. The carers themselves are lovely.
Professional and caring, and always treating our parent with dignity. As a family, it is lovely to have the application, so that we can keep in touch, and know what is happening, at all times.

Reply from Gary Till, Branch Manager at Alina Homecare Rustington

Thank you very much for your kind review. The office staff in the Rustington Branch of Alina Homecare strive to provide a service that is focused on the client whilst also considering the needs of family members by involving them in the day-to-day provision of care. We understand the challenges that families often face when they have a loved one who depends on them and our carers so we are there to support everyone involved.
We are pleased you find the app helpful so you have full visibility of the care being delivered at any time and the reassurance of knowing you’re loved one receives the highest quality care.
Thanks again for the lovely review.

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Review from Paul S (Son of Client) published on 19 September 2023
Submitted via Website • Report

Overall Experience  Overall Experience 5.0 out of 5

We continue to be very impressed with the care services provided to my mother by everyone at Alina, having been badly let down by another local provider. An exemplary care package was implemented within just a few days of needing to change the care provider and my mother, whilst difficult, has accepted
certain aspects of the care after only two weeks - something that was promised by the other provider but without success even after two years. We have trust in Alina that they will provide what they promise and that is what matters to us most.

Reply from Gary Till, Branch Manager at Alina Homecare Rustington

We are so glad we are able to make a difference to your mother’s care and we always strive to implement our person-centred care, to suit the specific needs of our clients. Alina Homecare prides itself on improving our client’s quality of lives via the delivery of professional and compassionate care. This is why we gauge our services on providing care with a difference, we call this the ‘Alina Difference’.

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Review from L B (Client) published on 7 September 2023
Submitted via Website • Report

Overall Experience  Overall Experience 4.0 out of 5

Alina has really persevered in trying to help our mum. She will not accept care or help readily, yet they've continued to engage with her each day. We find them accessible at all times, with a friendly management team and committed staff. They have also interacted with other services, such as mental
health and social services, to provide complete coverage.

Reply from Gary Till, Branch Manager at Alina Homecare Rustington

Thank you for such positive feedback. Alina Homecare always endeavours to meet the complex challenges that are sometimes presented by our clients. Our team are trained to ensure that they balance the needs of the client whilst respecting their preferences and wishes. We make it our priority to engage with family members and other services to ensure that the client is fully supported in continuing to live as independently as they can. I will pass on your feedback to all those who have been involved in supporting your mum. Thank you once again.

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Review from Neil G (Son of Client) published on 31 August 2023
Submitted via Postal Card • Report

Overall Experience  Overall Experience 5.0 out of 5

I have no hesitation in recommending Alina Homecare. Their carers are always kind and considerate to my mother. I am grateful for their knowledge and positive input into her life and the confidence they give me, as well as peace of mind, knowing her needs are met every day etc. showing a professional
approach.

Reply from Gary Till, Branch Manager at Alina Homecare Rustington

We are very happy that you have no hesitation in recommending our services. Alina Homecare strives to provide a professional service and what is equally important to us is that each of our carers considers the specific needs of our clients and indeed your mum. We are glad that you and your mum have been positively supported by the care we deliver. This quality of care is due not only to the dedication of our teams but also to the significant investment made by Alina Homecare in our systems to ensure the highest quality approach to our care services and the provision of rigorous training via the unique Alina Academy. We will pass on your kind comments to our Rustington team. Thank you so much for this review.

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Review from V Z (Daughter of Client) published on 24 July 2023
Submitted via Postal Card • Report

Overall Experience  Overall Experience 5.0 out of 5

Mum is very happy with the care she receives from Alina Homecare. She is treated with dignity at all times. The service is reliable and the carers friendly. Mum likes routine and does not easily adapt to change. As her daughter, it is easy for me to check on the app to see the note for each visit. Mum
has very limited abilities and her vision and hearing are poor, so communication has its challenges. Mum likes to be as independent as possible and the carers respect that.

Reply from Gary Till, Branch Manager at Alina Homecare Rustington

We are very happy and feel privileged to provide quality domiciliary care to your mum. We will continue to strive to meet her needs and we look forward to working with you and your mum in the future. I will pass your lovely comments on to the rest of the Rustington Branch care team, thank you so much for providing this review.

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Review from J H (Daughter of Client) published on 11 May 2023
Submitted via Website • Report

Overall Experience  Overall Experience 5.0 out of 5

My father received excellent care from Alina Care for the last year of his life, enabling him to stay in his own home for as long as possible. The staff were polite and attentive. Some were very kind and befriended my father and alleviated his loneliness. Also, some staff were very helpful and supportive
when my father fell and was very unwell.

Reply from Seun Akinboluwajo, Operations Manager at Alina Homecare Rustington

Thank you for the lovely review. We are delighted that our staff were able to help your father stay at home for as long as possible. We will pass on your lovely words to our team.

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Review from Jeffrey B (Husband of Client) published on 10 May 2023
Submitted via Website • Report

Overall Experience  Overall Experience 5.0 out of 5

My wife is severely disabled and requires carers three times a day. Alina’s carers are always kind and friendly and have built a strong relationship with my wife.
Our main carer in particular has a great understanding of her condition and has a real special bond with her.
Alina are always very accommodating
if I need to make changes to our rota or ask for additional carers.
I wouldn’t be able to manage without our carers and am extremely grateful for their help and support.

Reply from Seun Akinboluwajo, Operations Manager at Alina Homecare Rustington

Thank you for the lovely review. We are delighted that we can help, we will pass on your kind words to our staff.

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Review from Sarah P (Daughter of Client) published on 11 January 2023
Submitted via Website • Report

Overall Experience  Overall Experience 5.0 out of 5

My dad sadly had a stroke and despite rehab, it left him unable to walk or stand. The family home was adapted but he needed 2 carers four times a day to wash and change him and Alina took on that role. They made it so easy to arrange and were friendly, professional and organised, especially the manager
and another member of staff in particular. The care dad received from all of his carers was amazing. Their kindness and empathy not only for dad but also for mum was wonderful. They were always helpful and attentive to dad's needs and wishes and it took away a lot of the stress and worry for mum and my family knowing dad was being so well cared for. We later had to apply for council funding which was a nightmare and the manager stepped in and sorted it for us. They pretty much became part of our family for 18 months until sadly dad passed away in November. A massive and heartfelt thank you to you all.

Reply from Sally Cobby, Registered Manager at Alina Homecare Rustington

Thank you for your kind words. It was a privilege to have been able to provide care to your father and to enable him to fulfil his wishes to remain at home with his family.

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Review from D D (Son of Client) published on 14 September 2022
Submitted via Website • Report

Overall Experience  Overall Experience 5.0 out of 5

My father has been receiving lunchtime visits from Alina Homecare for a few months now. He has Alzheimer's and can sometimes be confused and a little difficult. All of the carers are very good with him, they are patient, and they make him lunch and a cup of tea. Wash up the plates and sit and talk to
Dad, try and calm him if he's anxious. They report on the visit every day on an app which tells how much food and drink he consumed and his mood. I would highly recommend Alina to anyone looking for care for their elderly loved ones.

Reply from Sally Cobby, Registered Manager at Alina Homecare Rustington

We are very pleased that we have been able to assist you with caring for your father. Thank you for your kind words which we will pass on to our care staff.

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Review from Graham E (Father of Client) published on 20 January 2022
Submitted via Postal Card • Report

Overall Experience  Overall Experience 5.0 out of 5

The best team of all times.

Reply from Sally Cobby, Registered Manager at Alina Homecare Rustington

It was a pleasure to have cared for your daughter and we send her our best wishes and hope she settles in well in her new home.

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Review from Melanie H (Daughter of Client) published on 22 June 2021
Submitted via Website • Report

Overall Experience  Overall Experience 5.0 out of 5

I cannot speak highly enough of Alina Homecare. They were quick to respond with help when it was needed unexpectedly. All staff are polite, courteous and efficient. I would not hesitate in recommending them. Thank you, Alina Homecare, for helping us through a very stressful few weeks.

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Current Review Score: 9.9 (9.896)

Overview of Review Score

The Review Score of 9.9 (9.896) out of 10 for Alina Homecare Rustington is based on a) the Average Rating and b) the number of positive Reviews.

  • a) The Average Rating is 4.9 out of 5 from 13 Reviews in the last 24 months.

  • b) The score for the number of positive Reviews is 5.0 out of 5 from 13 positive Reviews in the last 24 months.

Detailed Breakdown of Review Score

The maximum Review Score for a Home Care Provider is 10, which is made up from the Average Rating of Reviews (maximum of 5 points) and the Number of Reviews (maximum of 5 points) in the last 24 months:

  • a) 5 Points are available for the Average Rating from all Reviews in the last 24 months.

    The Average Rating of 4.896 for Alina Homecare Rustington is calculated as follows: ( (71 Excellents x 5) + (4 Goods x 4) + (2 Satisfactorys x 3) ) ÷ 77 Ratings = 4.896

  • b) 5 Points are available for the number of Positive Reviews in the last 24 months. A Positive Review is defined as any Review with an 'Overall Experience' of '4' or '5' (out of a max rating '5').

    The 5 points available are broken down as follows: 3 points for the first Positive Review, 2 points in total for each of the next 9 Positive Reviews (1st = 3, 2nd = 0.5, 3rd = 0.5, 4th = 0.25, 5th = 0.25, 6th = 0.1, 7th = 0.1, 8th = 0.1, 9th = 0.1, 10th = 0.1)

    The 5 points relating to the number of Positive Reviews for Alina Homecare Rustington is based on 13 Positive Reviews in the last 24 months and is calculated as follows: 3 + 0.5 + 0.5 + 0.25 + 0.25 + 0.1 + 0.1 + 0.1 + 0.1 + 0.1 = 5

  • When a Review is submitted by someone who has previously submitted a Review, only the latest Review will count towards the Review Score.

  • If a Home Care Provider does not have a review in the last 24 months, then it will not have a Review Score.

Regulatory Rating

Care Quality Commission (CQC) Rating

Date: 16 Sep 2022

Overall
Good

  • Caring

    Good

  • Effective

    Good

  • Responsive

    Good

  • Safe

    Good

  • Well-led

    Good

Care Quality Commission is responsible for the registration and inspection of social care services in England.

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Awards / Recognitions (7)

Meet the Team (1)

Gary

Gary

Job Title: Branch Manager

Joined: 2023

Gary leads a team with many years of experience delivering personalised Home Care and Live-in Care to this beautiful area. They are in the centre of town, so we encourage you to pop in and have a chat or get in touch by phone or email.

Frequently Asked Questions about Alina Homecare Rustington

What Type of Services does Alina Homecare Rustington offer?

Alina Homecare Rustington offers Home Care.

How many Carers does Alina Homecare Rustington employ?

Alina Homecare Rustington employs 18 carers.

Information on this page is displayed without responsibility for its accuracy on the part of homecare.co.uk. Please contact Alina Homecare Rustington to verify any information. View our terms and conditions. Alina Homecare Rustington has an Enhanced Service - more info.