Safe Choice Care

70 York Road, Deal CT14 7EE
Review Us
9.8 30 Reviews
  • Safe Choice Care, Deal
Safe Choice Care provides high-quality, person-centred care across Deal, Dover, Sandwich, Ramsgate, Broadstairs, Margate, and surrounding areas within a 15-mile radius of CT14 7EE. Care is designed to promote independence, dignity, and well-being, with tailored plans to meet each person’s individual needs.

The mission is to provide safe, compassionate, and reliable care that empowers individuals to live happily and independently in their own homes. Every care plan is tailored to meet each person’s unique needs, ensuring the right balance of support, comfort, and quality of life.

Support ranges from assistance with washing, dressing, grooming, and mobility, to safe and accurate medication management. Staff are trained in safe moving and handling techniques, using equipment such as hoists and stand aids when required, and always providing mobility assistance with dignity and respect. Companionship, emotional support, and meaningful social interaction are offered to help prevent loneliness and promote emotional well-being. Specialist services are available for those living with dementia, physical disabilities, palliative care needs, and complex conditions, always delivered with empathy, respect, and professionalism.

Carers are chosen for their kindness, skill, and reliability, with all staff fully trained, DBS-checked, and regularly assessed to ensure safe, effective, and compassionate care that truly makes a difference.

Safe Choice Care believes that care is not simply about meeting needs — it is about making a meaningful difference every single day. Each person supported is valued, respected, and encouraged to live life to the fullest in the place they call home.

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Care Provided

Types of Home Care

  • Visiting Care
  • 24 Hour Care
  • Adult Home Care (18+)
  • Respite Care

Personal Care & Household Services

  • Washing & Dressing
  • Medication Assistance (Oral)
  • Domestic Services / Home Help
  • Cleaning Service
  • Companionship
  • Food Preparation & Serving
  • Shopping Service / Errands
  • Sit in Service

Other Care Provided

  • Older Person Care
  • Dementia
  • Palliative / End of Life Care
  • Learning Disability / Autism
  • Mental Health Condition
  • Physical Disability
  • Visual / Hearing Impairment
  • Hospital Discharge
  • Cancer Care
  • High Dependency Care, two carers attending

Funding & Fees

  • Hourly Visiting Care Fees: £18 – £40
  • Weekly Live-in Care Fees: £900 – £2000

Please enquire for further information.
No charges for cancellations 24 hours before.

These prices are only a guideline, please contact Safe Choice Care to find out the exact price for your requirements.

Funding Types Accepted

  • Private Funding (Self-funded)
Explain these funding types

Good to Know

Owner

  • Safe Choice Care Ltd

Person in charge

  • Helena Barr (Manager)

Safe Choice Care Reviews (30)

Total of 30, showing 1-20
9.8

Safe Choice Care has a Review Score of 9.8 (9.775) out of 10, based on 30 reviews in the last 2 years. Over all time Safe Choice Care has 30 reviews.

Overall Experience

  • 21
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Review from A R (Daughter of Client) published on 13 May 2025
Submitted via Website • Report

Overall Experience  Overall Experience 5.0 out of 5

I cannot recommend safe choice enough. They always do the upmost to help, both my parents are cared for by them and the staff have always kind and considerate
I have had to call them on several occasions with emergency situations and they have always been able to assist.

Reply from Helena Barr, Owner at Safe Choice Care

Thank you so much for your kind words and for taking the time to leave such a thoughtful review.It truly means a lot to us to know that both your parents feel supported and cared for. Our team is dedicated to being there not just day to day, but especially when things get challenging - and we're so pleased we've been able to assist during those urgent moments.We'll be sure to pass your lovely feedback on to the whole team!With warmest thanks,Safe Choice Care Team

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Review from Mark S (Brother-in-law of Client) published on 13 May 2025
Submitted via Website • Report

Overall Experience  Overall Experience 5.0 out of 5

Very reliable company. Carers are friendly and professional. Any changes in requirements can be quickly arranged through the company management. In addition the App is extremely useful as every day you get a report on clients status

Reply from Helena Barr, Owner at Safe Choice Care

Thank you so much for your kind words and lovely review.We're so pleased to hear that you find our carers friendly and professional, and that you feel confident in the reliability of our service. Our team works hard to make sure any changes are handled swiftly and smoothly, and it's great to know the app is helping keep you updated each day. Your feedback means a lot to us and will be shared with the whole team!Warmest wishes, Safe Choice Care Team

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Review from Lynda B (Wife of Client) published on 9 May 2025
Submitted via Website • Report

Overall Experience  Overall Experience 5.0 out of 5

I cannot thank Safe Choice and their carers enough. They are so patient and kind with both my husband and myself. Nothing is too much trouble. If I have had to request a change of timing the office have always been most helpful in accommodating my request. My husband much appreciates the friendliness
and kindness of his carers.

Reply from Helena Barr, Owner at Safe Choice Care

Thank you so much for your kind words. We're truly grateful for your appreciation and delighted to hear that both you and your husband feel well supported by our team. Our carers always strive to provide compassionate and flexible care, and it's lovely to know that this is making a difference. Your feedback means a great deal to us all at Safe Choice.

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Review from A F (Daughter of Client) published on 4 February 2025
Submitted via Website • Report

Overall Experience  Overall Experience 4.0 out of 5

I am as always tremendously grateful for the care given to my mum by all the carers, particularly now they are going 3 times a day. There are just a couple of niggles which I hope can be resolved as time goes on and mum's routine becomes more familiar.
1. I have left what I hope are helpful notes
on the kitchen cupboard but sometimes they are not followed e.g I asked for a slice of bread to be left out of the freezer at lunchtime to defrost for tea under clingfilm but sometimes it goes stale as it's not covered in cling.
2. Some carers still call my mum by the wrong name.
3. I have the app so I can check in what's going on but sometimes the notes don't make sense - the English and spelling are so bad. I need to know as I live in Essex.
4. One carer unfortunately forgot to give mum her medication.
As I said though, I am very happy on the whole with the care given to mum. Thank you all.

Reply from Victoria Steel, Administraton Manager at Safe Choice Care

Thank you so much, It was a pleasure to look after Mum.

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Review from Eleanor I (Wife of Client) published on 4 February 2025
Submitted via Website • Report

Overall Experience  Overall Experience 4.0 out of 5

Mostly very friendly carers, occasionally a little hasty and careless with wasteful use of disposable items such as wet/dry wipes, puppy mats etc which over time can be quite costly. Most engage well with the service user. Office very friendly, accommodating and well organised. Invoicing clear.

Reply from Helena Barr, Owner at Safe Choice Care

Thank you for your feedback. We're delighted to hear that you find our carers mostly very friendly and that they engage well with the service user. It's also great to know that you've had a positive experience with our office team and invoicing process. We really appreciate your comments regarding the use of disposable items and we will take this on board to ensure greater care and efficiency in their use. Your feedback helps us improve and we're always looking for ways to provide the best possible care while being mindful of costs and resources. If you ever have any concerns or further suggestions, please don't hesitate to get in touch, we're always here to listen and improve. Thank you again for your support.

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Review from D F (Daughter of Client) published on 4 February 2025
Submitted via Website • Report

Overall Experience  Overall Experience 4.0 out of 5

Mum seems very pleased with the carers that come to see her and is a lot less worried than she was about getting up and dressed in the morning. She says the staff are always friendly and she has a chat and a joke with them. The only negative I can think of is how much the timing of the visit varies.
Mum does not sleep well and is not a morning person, so very early visits can leave her a bit stressed.

Reply from Helena Barr, Owner at Safe Choice Care

Thank you so much for your kind words and for sharing your mum's experience with us. We're delighted to hear that she feels comfortable with our carers and enjoys their visits. It's so important to us that she feels supported and has a positive start to her day. We appreciate your feedback regarding the timing of visits. We understand how important routine can be, especially for those who struggle with sleep. While we do our best to keep visit times as consistent as possible, there can sometimes be variations due to scheduling. That said, we'd love to discuss this further and see if we can find a solution that better suits your mum's needs. Please feel free to get in touch with our office and we'll do our best to accommodate her preferences. Thank you again for your feedback, we truly value it.

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Review from Hilary S (Daughter of Client) published on 4 February 2025
Submitted via Website • Report

Overall Experience  Overall Experience 5.0 out of 5

Very caring staff who looked after my mother. She was happy with the care she received, because as well as looking after her to a high standard, they also engaged with her and she enjoyed the chats.
The staff did their best and mum was well looked after.

Reply from Helena Barr, Owner at Safe Choice Care

Thank you so much for your kind words. We are truly grateful for the opportunity to have cared for your mother and are delighted to hear that she was happy with the support she received. Providing high-quality care is at the heart of what we do and it's wonderful to know that our carers not only looked after her needs but also took the time to engage with her and share meaningful conversations. We believe that companionship is just as important as care and we're so pleased that she enjoyed her time with us. Your feedback means a lot to our team and we appreciate you taking the time to share your experience. If there's anything we can do for you in the future, please don't hesitate to reach out.

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Review from N B (Daughter of Client) published on 7 October 2024
Submitted via Website • Report

Overall Experience  Overall Experience 5.0 out of 5

Very satisfied with the ongoing care of my father. Care is tailored to his needs and given sensitively. Safe Choice has always been easy to contact and I have been more than happy with the care given to both of my parents, putting our minds at rest.

Reply from Helena Barr, Owner at Safe Choice Care

Thank you for your kind words, your feedback is appreciated and will be passed on to our staff.

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Review from Vanessa T (Daughter of Client) published on 3 October 2024
Submitted via Website • Report

Overall Experience  Overall Experience 5.0 out of 5

All the carers are very kind and caring to my Mother and Uncle.
They have seen my Mum deteriorate dramatically over the past year, yet they remain patient and kind.
Their support and care helps enormously and provides my mum with personal needs, meals and medication administration.
My Uncle has
become very accepting of their help too.
They are very gentle and understanding with them both.
Management is excellent also, always happy to help with any concerns that may arise. They are approachable, kind and understanding and always make me feel listened to. As a family, we feel lucky to have such an amazing team looking after our loved ones. It gives me peace of mind and reassurance that they are, indeed, 'safe' with Safe Choice. Thank you so much everyone.

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Review from Anna F (Daughter of Client) published on 1 October 2024
Submitted via Website • Report

Overall Experience  Overall Experience 5.0 out of 5

I am very happy with the love and care shown to my mother by all the carers who visit. I can't think of anything more to add. Thank you all very much.

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Review from Debbie O (Daughter of Client) published on 1 October 2024
Submitted via Website • Report

Overall Experience  Overall Experience 5.0 out of 5

Safe Choice has looked after my mum for over 2 years now and they do an amazing job. They meet my mum's needs and the carers are all lovely, helpful and supportive towards my mum. Definitely recommend them to anyone who is looking for help.

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Review from S B (Daughter of Client) published on 26 September 2024
Submitted via Website • Report

Overall Experience  Overall Experience 5.0 out of 5

Safe Choice has been excellent for my mum - really friendly reliable carers who take the time to chat with Mum and help her with small tasks, not just prompt her to take her tablets. They quickly raise any concerns with their office and me, which means I can make sure Mum gets outside help as needed
(nurse appointment etc). Any issues have been dealt with quickly and professionally. No hesitation in recommending Safe Choice.

Reply from Helena Barr, Owner at Safe Choice Care

Thank you for sharing your experience. We are very grateful.

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Review from F B (Daughter of Client) published on 26 September 2024
Submitted via Website • Report

Overall Experience  Overall Experience 5.0 out of 5

Carers are helpful and reliable. Have endless patience. Stay in contact and give updates. Management is easy to get hold of.
Mum is comfortable around carers. As the years have gone by, her memories and moods have declined and they are aware of how to deal with dementia patients and show a lot of empathy.

Reply from Helena Barr, Owner at Safe Choice Care

Thank you for sharing your thoughts and insights, we appreciate it.

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Review from David C (Son of Client) published on 26 September 2024
Submitted via Website • Report

Overall Experience  Overall Experience 5.0 out of 5

The care and treatment that my father has received have always been first-class.
The carers have always been polite and courteous to my father when attending to my father's needs and care on a daily basis.

Reply from Helena Barr, Owner at Safe Choice Care

Thank you for your kind words, your feedback is greatly appreciated and welcomed.

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Review from R B (Son of Client) published on 16 July 2024
Submitted via Website • Report

Overall Experience  Overall Experience 5.0 out of 5

I am very happy with the service that we receive from two members of staff in particular when they are together, they are always very polite, have a laugh with the client and engage well.
They both always manage to make my father smile and laugh, even when he is having a bad day, their level of care
is phenomenal.
They are both very professional at all times, polite and courteous, they engage with all members of the family when present and we have never had a bad experience with them.
They are both an asset to have as a team, and we are very happy to have them attending as regular carers as a team for my father.
Another carer who is always really well received, he is always professional and polite also, and as above engages well.
I would love for you to pass my feedback on to the carers.

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Review from Raymond B (Husband of Client) published on 29 May 2024
Submitted via Website • Report

Overall Experience  Overall Experience 4.0 out of 5

The carers from Safe Choice are all real caring people. That's what counts to me more than anything. My wife was in the care profession for 40 years. Now it's her turn to be cared for. They certainly do.

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Review from H F (Daughter of Client) published on 23 May 2024
Submitted via Website • Report

Overall Experience  Overall Experience 5.0 out of 5

I find Safe Choice Care an excellent service with friendly people at the end of the phone in the office, we are very pleased with the standard of care given and the care taken to ensure our family member is well cared for.

Reply from Helena Barr, Owner at Safe Choice Care

Thank you for your feedback, I am very pleased you are enjoying your support from Safe Choice Care.

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Review from Jackie J (Daughter of Client) published on 23 May 2024
Submitted via Website • Report

Overall Experience  Overall Experience 4.0 out of 5

All staff are very friendly, would prefer a more consistent approach to timings of visits. Appreciate that unexpected events when visiting clients can impact the rest of the day's schedule, but for example;
Sat 09:09,
Sun 08:11,
Mon 10:02,
Tues 07:47,
Weds 08:17,
Thurs 09:09.

Reply from Helena Barr, Owner at Safe Choice Care

Thank you for your feedback. I will pass this message on to our team and hopefully see a more consistent outcome with staff/timings.

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Review from Karen H (Daughter of Client) published on 16 January 2024
Submitted via Website • Report

Overall Experience  Overall Experience 4.0 out of 5

Helpful and kind carers visiting 3 times per day, making sure Mum has food and drink available. Washing up done too.
Help with dressing and personal care including checking incontinence pads in place.

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Review from Michelle J (Daughter of Client) published on 23 November 2023
Submitted via Website • Report

Overall Experience  Overall Experience 5.0 out of 5

My mum has Alzheimer’s and we’ve got to a stage to need some companion care. Safe Choice is the only company I contacted, I contacted them and here we are.
Mum has her main assistant and I've also met her other carer. Mum has settled and is quite excited to see her main assistant, Mum speaks highly
of her, which is great to hear.
For us as a family, it’s given us extra time to do what we need to do, knowing Mum is looked after. It really makes a difference to our lives having a company and their team helping to relieve the stress. As I always say; if Mum’s happy, we’re happy!

Reply from Victoria Steel, Administraton Manager at Safe Choice Care

Thank you so much, we are so pleased that Mum is happy and that we are able to help, so that it gives you time.
Many thanks, Administraton Manager.

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Current Review Score: 9.8 (9.775)

Overview of Review Score

The Review Score of 9.8 (9.775) out of 10 for Safe Choice Care is based on a) the Average Rating and b) the number of positive Reviews.

  • a) The Average Rating is 4.8 out of 5 from 30 Reviews in the last 24 months.

  • b) The score for the number of positive Reviews is 5.0 out of 5 from 30 positive Reviews in the last 24 months.

Detailed Breakdown of Review Score

The maximum Review Score for a Home Care Provider is 10, which is made up from the Average Rating of Reviews (maximum of 5 points) and the Number of Reviews (maximum of 5 points) in the last 24 months:

  • a) 5 Points are available for the Average Rating from all Reviews in the last 24 months.

    The Average Rating of 4.775 for Safe Choice Care is calculated as follows: ( (138 Excellents x 5) + (25 Goods x 4) + (5 Satisfactorys x 3) + (1 Poors x 2) ) ÷ 169 Ratings = 4.775

  • b) 5 Points are available for the number of Positive Reviews in the last 24 months. A Positive Review is defined as any Review with an 'Overall Experience' of '4' or '5' (out of a max rating '5').

    The 5 points available are broken down as follows: 3 points for the first Positive Review, 2 points in total for each of the next 9 Positive Reviews (1st = 3, 2nd = 0.5, 3rd = 0.5, 4th = 0.25, 5th = 0.25, 6th = 0.1, 7th = 0.1, 8th = 0.1, 9th = 0.1, 10th = 0.1)

    The 5 points relating to the number of Positive Reviews for Safe Choice Care is based on 30 Positive Reviews in the last 24 months and is calculated as follows: 3 + 0.5 + 0.5 + 0.25 + 0.25 + 0.1 + 0.1 + 0.1 + 0.1 + 0.1 = 5

  • When a Review is submitted by someone who has previously submitted a Review, only the latest Review will count towards the Review Score.

  • If a Home Care Provider does not have a review in the last 24 months, then it will not have a Review Score.

Regulatory Rating

Care Quality Commission (CQC) Rating

Date: 14 Sep 2022

Overall
Requires improvement

  • Caring

    Good

  • Effective

    Good

  • Responsive

    Good

  • Safe

    Requires improvement

  • Well-led

    Requires improvement

Care Quality Commission is responsible for the registration and inspection of social care services in England.

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Awards / Recognitions (0)

Meet the Team (4)

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Helena Barr

Job Title: Manager

Joined: 2017

Helena Barr is a Co-Owner of Safe Choice Care.


Helena Barr is one of the dedicated co-owners of Safe Choice Care, bringing a wealth of experience from hospital settings, home care environments, and working with young adults. Her background in various care sectors has given her a deep understanding of the importance of high-quality, person-centered support.


As a great communicator and active listener, Helena is always available to provide guidance and encouragement to both staff and service users. She is passionate about ensuring that every member of the team feels valued, respected, and empowered, believing that a supported and motivated team delivers the best care.


Helena is committed to driving excellence in care, continuously pushing the team to uphold the highest standards. She takes a hands-on approach, maintaining direct contact with service users to ensure any concerns or queries are quickly addressed. Her dedication to both staff and clients shines through in the compassionate, professional, and person-centered care that Safe Choice Care is known for.

Tracy

Tracy Barr

Job Title: Manager

Joined: 2017

Tracy Barr is a dedicated co-owner of Safe Choice Care, bringing over 30 years of experience in home care. Her extensive knowledge and hands-on approach make her an invaluable leader, ensuring that both staff and service users receive the support they need.


Tracy is known for her compassion and unwavering support, always being there for staff, families, and service users during difficult times. She works tirelessly to ensure that the team feels protected, valued, and encouraged, creating a positive and nurturing work environment.


Passionate about delivering the highest standard of care, Tracy takes the time to personally engage with service users and their loved ones. By maintaining open communication and regular check-ins, she ensures that the care provided is always tailored, person-centered, and of the best quality. Her dedication to both staff and clients is at the heart of everything Safe Choice Care stands for.

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Denise Thomas

Job Title: Field Care Manager

Joined: 2019

Denise joined Safe Choice Care in 2019 as a dedicated care assistant and has since grown into a key member of the team. Through hard work and continuous professional development, including NVQs and specialist training, she has advanced her career and now plays a vital role in assessing and supporting both new and existing service users.


With a keen eye for detail, Denise ensures that all documentation is accurate and thorough, maintaining the highest standards in record-keeping and care planning. She is highly approachable and has built strong, trusting relationships with service users and their families, always taking the time to listen and address their needs with care and professionalism.


Denise is instrumental in keeping Safe Choice Care running smoothly. She is responsible for overseeing service users well-being, coordinating medical requests, and ensuring MAR charts are always up to date. She also maintains constant communication with other healthcare professionals, advocating for the best possible care and support for every individual.


Her dedication, attention to detail, and compassionate approach make her an invaluable part of the Safe Choice Care team.

Victoria

Victoria Steel

Job Title: Administrative Manager

Joined: 2019

Vicky is the Administrative Manager at Safe Choice Care, playing a vital role in ensuring the smooth and efficient running of our services. As a dedicated professional, she coordinates systems and workflows, overseeing the daily administrative processes that keep our team organised and effective.


With a strong eye for detail and efficiency, Vicky supervises the administrative team, ensuring that all office tasks are completed seamlessly. She is responsible for planning, coordinating, and implementing administrative procedures, making sure that everything operates smoothly behind the scenes.


Beyond managing daily operations, Vicky is committed to staff development, ensuring that all team members are up to date with their training. She also works closely with GPs, nurses, and other healthcare professionals to ensure that service users receive the medical attention they require.


Vicky's leadership, organisation, and dedication to excellence make her an indispensable part of the Safe Choice Care team. Her hard work and commitment are truly valued by both staff and service users alike.

Frequently Asked Questions about Safe Choice Care

What Type of Services does Safe Choice Care offer?

Safe Choice Care offers Home Care.

How many Carers does Safe Choice Care employ?

Safe Choice Care employs 40 carers.

Information on this page is displayed without responsibility for its accuracy on the part of homecare.co.uk. Please contact Safe Choice Care to verify any information. View our terms and conditions. Safe Choice Care has an Enhanced Service - more info.