Safe Choice Care

70 York Road, Deal CT14 7EE
Review Us
9.8 30 Reviews
  • Safe Choice Care, Deal
Safe Choice Care provides high-quality, person-centred care across Deal, Dover, Sandwich, Ramsgate, Broadstairs, Margate, and surrounding areas within a 15-mile radius of CT14 7EE. Care is designed to promote independence, dignity, and well-being, with tailored plans to meet each person’s individual needs.

The mission is to provide safe, compassionate, and reliable care that empowers individuals to live happily and independently in their own homes. Every care plan is tailored to meet each person’s unique needs, ensuring the right balance of support, comfort, and quality of life.

Support ranges from assistance with washing, dressing, grooming, and mobility, to safe and accurate medication management. Staff are trained in safe moving and handling techniques, using equipment such as hoists and stand aids when required, and always providing mobility assistance with dignity and respect. Companionship, emotional support, and meaningful social interaction are offered to help prevent loneliness and promote emotional well-being. Specialist services are available for those living with dementia, physical disabilities, palliative care needs, and complex conditions, always delivered with empathy, respect, and professionalism.

Carers are chosen for their kindness, skill, and reliability, with all staff fully trained, DBS-checked, and regularly assessed to ensure safe, effective, and compassionate care that truly makes a difference.

Safe Choice Care believes that care is not simply about meeting needs — it is about making a meaningful difference every single day. Each person supported is valued, respected, and encouraged to live life to the fullest in the place they call home.

Care Provided

Types of Home Care

  • Visiting Care
  • 24 Hour Care
  • Adult Home Care (18+)
  • Respite Care

Personal Care & Household Services

  • Washing & Dressing
  • Medication Assistance (Oral)
  • Domestic Services / Home Help
  • Cleaning Service
  • Companionship
  • Food Preparation & Serving
  • Shopping Service / Errands
  • Sit in Service

Other Care Provided

  • Older Person Care
  • Dementia
  • Palliative / End of Life Care
  • Learning Disability / Autism
  • Mental Health Condition
  • Physical Disability
  • Visual / Hearing Impairment
  • Hospital Discharge
  • Cancer Care
  • High Dependency Care, two carers attending

Funding & Fees

  • Hourly Visiting Care Fees: £18 – £40
  • Weekly Live-in Care Fees: £900 – £2000

Please enquire for further information.
No charges for cancellations 24 hours before.

These prices are only a guideline, please contact Safe Choice Care to find out the exact price for your requirements.

Funding Types Accepted

  • Private Funding (Self-funded)
Explain these funding types

Good to Know

Owner

  • Safe Choice Care Ltd

Person in charge

  • Helena Barr (Manager)
Total of 30, showing 21-30
9.8

Safe Choice Care has a Review Score of 9.8 (9.775) out of 10, based on 30 reviews in the last 2 years. Over all time Safe Choice Care has 30 reviews.

Overall Experience

  • 21
  • 9
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Overall Experience  Overall Experience 5.0 out of 5

The care I receive is excellent as I would find it so difficult getting showered and dressed each day. I have found the carers to be polite, kind and so helpful. Long may your services continue. I truly appreciate the help given.

Reply from Victoria Steel, Administraton Manager at Safe Choice Care

Thank you for your kind words. Your feedback is greatly appreciated.

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Overall Experience  Overall Experience 5.0 out of 5

I am pleased to report for the second time this year our complete satisfaction with the care provided by your staff. Throughout this reporting period, which relates to the last four months, the staff have demonstrated a professional and proactive approach and performed the most onerous tasks easily.
A useful tool they have at their disposal is the messaging app which enables individuals to alert their colleagues to any new developments. This has meant that the staff are fully informed at all times and able to adjust easily going forward. Since last April the staff have fully integrated themselves to this household and have offered friendly advice to help improve the routine on occasions. Well done to all concerned and more of the same please.

Reply from Victoria Steel, Administraton Manager at Safe Choice Care

Thank you for your kind words and feedback. It is highly appreciated. Glad you are enjoying your care visits.

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Overall Experience  Overall Experience 4.0 out of 5

On the whole my mother is very happy with the carers who visit her. There have been occasions when the carer has either turned up too early, sometimes an hour early and sometimes a little late. We do appreciate that sticking to certain time frames can be tricky due to either staff sickness or unexpected
absences but, when my mother expects a lunchtime visit between 12.30 and 1 pm to help with the cooking of her lunch and the carer turns up as early as 11.45 am then it is pointless the carer being there. Similar has happened at teatime. The allotted time is between 5.30 pm and 6 pm and the carer has called as early as 4.30 pm which is far too early to help my mother prepare her evening meal. On these occasions, my mother has sent the carer away without them actually doing anything for her as she appreciates that some of their other clients have greater needs than hers.

Reply from Helena Barr, Owner at Safe Choice Care

Thank you for your feedback and being understanding. We do appreciate it can be frustrating when you don’t get the times that you prefer, we do endeavour to get it right. Unfortunately, unforeseen circumstances can have an impact on the timings. We will take into consideration your thoughts and work on improving this.

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Overall Experience  Overall Experience 4.0 out of 5

Overall carers are efficient, on time and friendly.
Mum is happy with all the carers and service provided.
On rare occasions, punctuality has been on the late side, but overall everything has worked out and there's never been a day that carers have not attended.

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Overall Experience  Overall Experience 4.0 out of 5

All the carers have been very good. The only problems have been when the regular carer was on holiday and we were not informed when or who the replacement would be. Whilst we appreciate there are always going to be times when emergencies disrupt schedules, it should be fairly straightforward to send
a text to explain what is happening.

Reply from Helena Barr, Owner at Safe Choice Care

Thank you for your kind words. Sorry you weren’t informed, we will take this into consideration and value your feedback.

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Overall Experience  Overall Experience 5.0 out of 5

My wife passed away on the 10th of October and although she was cared for for only a short few days, she enjoyed the very best of wonderful care possible. Every member of her team that she met became her friends, totally dedicated, professional and loving in every way. I would not hesitate to recommend
Safe Choice to anyone who is in need of care and support by a complete professional and dedicated company and team in the future.

Reply from Helena Barr, Owner at Safe Choice Care

Thank you for your kind words. Our thoughts are with you and your family.

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Overall Experience  Overall Experience 5.0 out of 5

My mum has had Safe Choice for four years now, three times a day, all through the pandemic too, the carers are kind, considerate, wear appropriate PPE when required, they wash, change, assist and support my mum's personal care needs, as well as preparing food, loading washing and dryer machine, often
having a good chat and laugh along the way. In illness, paramedics and myself are contacted immediately. We are more than happy with the service provided by Safe Choice. Thank you.

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Overall Experience  Overall Experience 5.0 out of 5

Safe Choice Care are very supportive, they provide good care, they are reliable, always there if we need help. They are always very respectful. Very supportive. When I have been in hospital and needed extra support when returning home, they have also supported the family, which we appreciate.

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Overall Experience  Overall Experience 5.0 out of 5

We have received home care from Safe Choice for over a year now and are fully satisfied with their service. All of their staff are willing and able to undertake any of the personal care required. Occasionally we also have various trainees who are keen to learn and are watched very closely by the more
experienced members of the team.

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Overall Experience  Overall Experience 5.0 out of 5

You have a lovely team of carers who call on my mother twice a day. They deal with her care needs, have a chat with her, and check on her well-being. My mother and her family are very appreciative of the service you provide.

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Current Review Score: 9.8 (9.775)

Overview of Review Score

The Review Score of 9.8 (9.775) out of 10 for Safe Choice Care is based on a) the Average Rating and b) the number of positive Reviews.

  • a) The Average Rating is 4.8 out of 5 from 30 Reviews in the last 24 months.

  • b) The score for the number of positive Reviews is 5.0 out of 5 from 30 positive Reviews in the last 24 months.

Detailed Breakdown of Review Score

The maximum Review Score for a Home Care Provider is 10, which is made up from the Average Rating of Reviews (maximum of 5 points) and the Number of Reviews (maximum of 5 points) in the last 24 months:

  • a) 5 Points are available for the Average Rating from all Reviews in the last 24 months.

    The Average Rating of 4.775 for Safe Choice Care is calculated as follows: ( (138 Excellents x 5) + (25 Goods x 4) + (5 Satisfactorys x 3) + (1 Poors x 2) ) ÷ 169 Ratings = 4.775

  • b) 5 Points are available for the number of Positive Reviews in the last 24 months. A Positive Review is defined as any Review with an 'Overall Experience' of '4' or '5' (out of a max rating '5').

    The 5 points available are broken down as follows: 3 points for the first Positive Review, 2 points in total for each of the next 9 Positive Reviews (1st = 3, 2nd = 0.5, 3rd = 0.5, 4th = 0.25, 5th = 0.25, 6th = 0.1, 7th = 0.1, 8th = 0.1, 9th = 0.1, 10th = 0.1)

    The 5 points relating to the number of Positive Reviews for Safe Choice Care is based on 30 Positive Reviews in the last 24 months and is calculated as follows: 3 + 0.5 + 0.5 + 0.25 + 0.25 + 0.1 + 0.1 + 0.1 + 0.1 + 0.1 = 5

  • When a Review is submitted by someone who has previously submitted a Review, only the latest Review will count towards the Review Score.

  • If a Home Care Provider does not have a review in the last 24 months, then it will not have a Review Score.

Regulatory Rating

Care Quality Commission (CQC) Rating

Date: 14 Sep 2022

Overall
Requires improvement

  • Caring

    Good
  • Effective

    Good
  • Responsive

    Good
  • Safe

    Requires improvement
  • Well-led

    Requires improvement

Care Quality Commission is responsible for the registration and inspection of social care services in England.

View Latest Report

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Awards / Recognitions (0)

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Meet the Team (4)

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Helena Barr

Job Title: Manager

Joined: 2017

Helena Barr is a Co-Owner of Safe Choice Care.


Helena Barr is one of the dedicated co-owners of Safe Choice Care, bringing a wealth of experience from hospital settings, home care environments, and working with young adults. Her background in various care sectors has given her a deep understanding of the importance of high-quality, person-centered support.


As a great communicator and active listener, Helena is always available to provide guidance and encouragement to both staff and service users. She is passionate about ensuring that every member of the team feels valued, respected, and empowered, believing that a supported and motivated team delivers the best care.


Helena is committed to driving excellence in care, continuously pushing the team to uphold the highest standards. She takes a hands-on approach, maintaining direct contact with service users to ensure any concerns or queries are quickly addressed. Her dedication to both staff and clients shines through in the compassionate, professional, and person-centered care that Safe Choice Care is known for.

Tracy

Tracy Barr

Job Title: Manager

Joined: 2017

Tracy Barr is a dedicated co-owner of Safe Choice Care, bringing over 30 years of experience in home care. Her extensive knowledge and hands-on approach make her an invaluable leader, ensuring that both staff and service users receive the support they need.


Tracy is known for her compassion and unwavering support, always being there for staff, families, and service users during difficult times. She works tirelessly to ensure that the team feels protected, valued, and encouraged, creating a positive and nurturing work environment.


Passionate about delivering the highest standard of care, Tracy takes the time to personally engage with service users and their loved ones. By maintaining open communication and regular check-ins, she ensures that the care provided is always tailored, person-centered, and of the best quality. Her dedication to both staff and clients is at the heart of everything Safe Choice Care stands for.

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Denise Thomas

Job Title: Field Care Manager

Joined: 2019

Denise joined Safe Choice Care in 2019 as a dedicated care assistant and has since grown into a key member of the team. Through hard work and continuous professional development, including NVQs and specialist training, she has advanced her career and now plays a vital role in assessing and supporting both new and existing service users.


With a keen eye for detail, Denise ensures that all documentation is accurate and thorough, maintaining the highest standards in record-keeping and care planning. She is highly approachable and has built strong, trusting relationships with service users and their families, always taking the time to listen and address their needs with care and professionalism.


Denise is instrumental in keeping Safe Choice Care running smoothly. She is responsible for overseeing service users well-being, coordinating medical requests, and ensuring MAR charts are always up to date. She also maintains constant communication with other healthcare professionals, advocating for the best possible care and support for every individual.


Her dedication, attention to detail, and compassionate approach make her an invaluable part of the Safe Choice Care team.

Victoria

Victoria Steel

Job Title: Administrative Manager

Joined: 2019

Vicky is the Administrative Manager at Safe Choice Care, playing a vital role in ensuring the smooth and efficient running of our services. As a dedicated professional, she coordinates systems and workflows, overseeing the daily administrative processes that keep our team organised and effective.


With a strong eye for detail and efficiency, Vicky supervises the administrative team, ensuring that all office tasks are completed seamlessly. She is responsible for planning, coordinating, and implementing administrative procedures, making sure that everything operates smoothly behind the scenes.


Beyond managing daily operations, Vicky is committed to staff development, ensuring that all team members are up to date with their training. She also works closely with GPs, nurses, and other healthcare professionals to ensure that service users receive the medical attention they require.


Vicky's leadership, organisation, and dedication to excellence make her an indispensable part of the Safe Choice Care team. Her hard work and commitment are truly valued by both staff and service users alike.

Information on this page is displayed without responsibility for its accuracy on the part of homecare.co.uk. Please contact Safe Choice Care to verify any information. View our terms and conditions. Safe Choice Care has an Enhanced Service - more info.