Betamindes Ltd

Ian is from the local area and has been in business since the age of 23. He ran a successful joinery/carpentry business for 25 years before setting up Betamindes in 2005 with his wife Dawne. Ian has a personal interest and experience of looking after family members with different types of dementia and has used this extensive knowledge to create the quality service provided today.

‘On setting up Betamindes we had a very clear picture of the future, “our vision”. Today we are determined to stick to our principles and believe that everyone is entitled to the care package of their choice and Betamindes will be there to support our clients to make the process as seamless as possible’

Dawne worked within the NHS as a Registered Mental Nurse from 1985 – 2006, gaining vast knowledge and experience in the psychiatric arena before moving specifically into Dementia care in the late 1990s.

Dawne set up and managed day care centres in joint ventures with the NHS and Social Services in the West Midlands and South Cheshire area before launching Betamindes in 2005 as a family-run business in her local area of Wistaston.

We endeavour to ensure that our passion for an excellent quality service is entrenched in our organisational culture. We advocate bringing our passion and understanding to meet each person’s needs

With over 24 years of experience in adult social care, I’ve built a career grounded in compassion, purpose, and continuous learning. From starting out as a Care Assistant to becoming Operations Manager at Betamindes Care Services, I’ve always believed that everyone deserves to live with dignity and independence.

I lead our team with a commitment to person-centred care, empowering staff to deliver services that truly make a difference. I’m passionate about building strong relationships. Listening, supporting, and helping people thrive in their own homes and communities.

My background in commissioning and contract management gives me a strategic view of how we can deliver flexible, high-quality care that goes beyond expectations.

At Betamindes, we’re not just meeting needs, we’re creating a culture where people feel valued, respected, safe and supported.

The care sector is always evolving, and I’m proud to grow with it, continually improving services and advocating for those we support.

I’ve worked in care for almost 40 years, gaining experience across many areas, including care homes, extra care, homecare, and enablement services. I began my career as a care assistant and worked my way through different roles to where I am today. For over 15 years, I have been a Registered Manager, but no matter my role, my passion has always been and always will be within care.

My management background has given me experience in every aspect of this work. One of my proudest achievements was navigating a large team through the challenges of the pandemic with compassion and resilience at the heart of everything we did. I have strong knowledge of legislation, CQC standards and targets, and I bring great communication, risk management, and leadership skills to my role.

I am qualified with a QCF Level 5 Diploma in Leadership and Management, NVQ Level 3 and Level 4, and I’m also an A1 Assessor and Internal Verifier, to name a few of my achievements. I’d describe myself as a critical thinker, a problem solver, and above all, someone passionate about delivering the highest standard of quality care.

I bring to Betamindes not only my experience and knowledge of the care sector but also my drive to encourage and support my team. I strive to be the best I can be, and I love inspiring others to push themselves, aim for excellence, and deliver care that truly makes a difference.

I have been working in the care sector for over 4 years. Before that, I worked in Education.

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To relax, I enjoy crafts such as knitting, crocheting, and art. However, I am always happiest when I am sitting on a beach in the sunshine.

I started at Betamindes Care in August this year, but I’ve been working in the care sector for 35 years. Over that time, I’ve built up a wealth of experience, particularly in dementia care and palliative care. A role that I have been honoured to be a part of for many years. Alongside this, I’m also a qualified hairdresser.

For me, care has never been just a job. I love making a difference and enabling people to smile through the work we do. I’m a real team player, and I’m always on hand to help and support others whenever I can. Training in all areas of care has always been important to me; it isn’t just part of the role, it’s something I truly dedicate myself to.

Joining Betamindes felt like stepping into a family. We work hard, we laugh, and we support one another. Our work will always make a difference, and that’s what makes it so special. It doesn’t feel like “work”, it’s so much more, something that truly warms my heart, and I feel privileged to be a part of.