Betamindes Ltd

Ian is from the local area and has been in business since the age of 23. He ran a successful joinery/carpentry business for 25 years before setting up Betamindes in 2005 with his wife Dawne. Ian has a personal interest and experience of looking after family members with different types of dementia and has used this extensive knowledge to create the quality service provided today.

‘On setting up Betamindes we had a very clear picture of the future, “our vision”. Today we are determined to stick to our principles and believe that everyone is entitled to the care package of their choice and Betamindes will be there to support our clients to make the process as seamless as possible’

Dawne worked within the NHS as a Registered Mental Nurse from 1985 – 2006, gaining vast knowledge and experience in the psychiatric arena before moving specifically into Dementia care in the late 1990s.

Dawne set up and managed day care centres in joint ventures with the NHS and Social Services in the West Midlands and South Cheshire area before launching Betamindes in 2005 as a family run business in her local area of Wistaston.

‘We endeavour to ensure that our passion for an excellent quality service is entrenched in our organisational culture. We advocate bringing our passion and understanding to meet each person’s needs’

I have worked within the care sector since leaving school, I started as a business administrator, in a domiciliary care company, making my way up to be the care coordinator. I have also worked within a dementia care home and a medical oxygen company, so I have a lot of knowledge in different areas of care which will be helpful in my role as Care Administrator. I take pride in my work and like to feel I am making a difference in someone’s life. I came into the care sector as this is something that I am passionate about. A care background is something that is in my family which led me to want to make a career in the care sector.
Outside of my working life, I enjoy spending time with friends and family, I love cooking, nail art and having a laugh with people and try to always look on the bright side of life.

I grew up locally.

I have had a varied career so far in my working life. I started with being a supermarket manager for 10 years, then I enjoyed care work for a while, and then I became a fully qualified pharmacy dispenser.

I am now enjoying my new position with Betamindes as a Care Field Supervisor.

Outside of work, I have 3 children and a Grandaughter.

Family is very important to me and I recently relocated back to the Crewe area from Suffolk to be closer to my mum who needs support due to her having dementia.

I am very active and have done Taekwondo for 3 1/2 years and I am also a member of the GTUK England squad, most recently winning Gold medals in the European Championships in 2024.

I find doing Martial Arts gives me confidence and a determined mindset.

I have been working in the care sector for over 4 years. Before that, I worked in Education.

I enjoy working in the care industry and I get a lot of job satisfaction out of knowing I can make a difference in someone's life and also play a small part in combating issues such as loneliness and
isolation.

Outside of work, I enjoy spending time with my family, my husband, children and grandchildren.
To relax I enjoy crafts such as knitting, crochet and art. However, I am always happiest when I am sitting on a beach in the sunshine.