AIM Homecare

Our Registered Managing Director brings a wealth of knowledge and leadership to the team. She holds an NVQ Level 5 in Health and Social Care, along with Advanced Safeguarding and Medication Training, and is a qualified trainer in Moving and Handling. With over 10 years of management experience, Ali is passionate about delivering high-quality care and creating a supportive environment for both staff and service users. Her outstanding people skills and hands-on approach ensure that our values are reflected in everything we do.

Stephen is one of our Directors and brings over 16 years of valuable business experience to Aim Homecare. With a strong interest in the company’s growth and success, Stephen plays a more behind-the-scenes role, ensuring the smooth operation and strategic direction of the business.

Although he often works in the background, Stephen is actively involved in the day-to-day running of the organisation and is always ready to step in when needed. On several occasions, he has quite literally rolled up his sleeves to support the team in delivering hands-on care, demonstrating his genuine commitment to the service we provide.

Stephen is a true team player, consistently encouraging collaboration, communication, and a positive working environment.

His leadership style embodies Aim Homecare’s values—supportive, approachable, and driven by a shared goal of delivering outstanding care.

Erin Courtney is the newest member of our management team and proudly represents the next generation of Aim Homecare. As the daughter of Alison, our founder, Erin is learning every aspect of the business from the ground up to ensure the company’s values and high standards continue for years to come. When we say we are a family-run company, we truly mean it.

Erin has already achieved her Level 3 Diploma in Health and Social Care and is now embarking on her Level 5 qualification, following closely in her mum’s footsteps. She has quickly become an integral part of the team, building fantastic working relationships with both staff and clients.

Through hands-on experience in the field and coordinating care within the office, Erin has developed a deep understanding of the day-to-day operations and the importance of delivering compassionate, person-centred care. Her enthusiasm, dedication, and fresh perspective make her a valuable asset to the future of Aim Homecare.

Aren Newman has been a valued member of the Aim Homecare team for the past seven years, consistently demonstrating dedication, reliability, and a strong commitment to the company’s values. Over the years, Karen has proven herself to be an invaluable asset to both the management team and the wider staff community.

Karen possesses extensive knowledge in many areas of care, with particular expertise in medication administration. She is currently working diligently towards achieving her Train the Trainer qualifications and her Level 3 Diploma in Health and Social Care, which will further enhance her ability to support and mentor staff—especially those who are new to the field.

Karen has already successfully completed her Train the Trainer qualification in Medication, achieving top marks and excelling in this area. Her depth of understanding and practical experience make her a trusted source of guidance for her colleagues. There is very little Karen doesn’t know when it comes to medication administration within the care worker role.

Her commitment to professional growth, combined with her supportive nature and wealth of knowledge, makes Karen a much-valued member of our management team and a key contributor to the high standards of care we uphold at Aim Homecare.

Jen Is our assistant manager with over 28 years experience in care . She is responsible for all the training of staff, and taking control in Ali's absence. Jens qualifications include, Taqa level 3, NVQ 5, Advanced Safeguarding, advanced promoting independence. and makiton. Jen also has 11 years experience in autism.4 years experience as a NVQ assessor with the ability to train staff up to a level 5 NVQ in health and social care .