





AshwellCare – Award-Winning Family-Run Home Care
AshwellCare is an award-winning, family-run domiciliary care provider, driven by a deep commitment to making a real difference in the lives of the people they support.
With personal experience of arranging care for their own family members, the founders of Ashwell understand the concerns, anxieties, and hopes that come with choosing care at home. This insight shapes every aspect of their approach, ensuring that each client...
Care Provided by AshwellCare
Types of Home Care
- Visiting Care
Minimum Visit Duration (Visiting Care)
- 30 minutes
Contract Durations
- Ongoing / Long Term
- Respite / Short Term
Age Ranges
- Older Person Care (65+)
- Younger Adult Care (18-65)
Personal Care Services
- Washing & Dressing
- Toileting Assistance
- Medication Assistance (Oral)
- Companionship
- Continence Care
- Feeding & Drinking Assistance
Household Services
- Cleaning Service
- Food Preparation & Serving
- Laundry Service
- Shopping Service / Errands
- Transportation Service
Other Care Provided
- Dementia
- Parkinson's Disease
- Stroke
- Cancer Care
- Palliative / End of Life Care
- Mental Health Condition
- Physical Disability
- Hospital Discharge
Funding & Fees
Daily Charges per Person
- Hourly Visiting Care Fees: £42 - £42
- 30 Minute Visiting Care Fees: £28 - £28
At Ashwell Care, we believe exceptional care starts with trust, honesty, and genuine human connection. That’s why we are fully transparent about our pricing, giving you complete clarity and confidence from the very beginning with no hidden surprises.
Our rates reflect the high standards of care we are proud to deliver every single day. As an award winning, family led provider, we invest in compassionate, highly trained carers who truly care about making a positive difference in people’s lives.
Why Families Choose Ashwell Home Care
We carefully match carers and clients to build trusted relationships, providing continuity, comfort, and peace of mind.
Every individual is unique. Our tailored care plans are built around personal routines, wishes, values, and goals to support independence and dignity.
We believe families should always feel informed and reassured. Our responsive team provides clear communication, regular updates, and ongoing support.
We are proud to be recognised for delivering high quality care that goes beyond expectations, with a strong focus on professionalism, kindness, and excellence.
As a family run organisation, people are at the centre of everything we do. We care for every client as we would our own loved ones.
We understand that choosing care is one of the most important decisions a family can make. With Ashwell Home Care, you are not simply paying for visits — you are investing in compassionate support, trusted relationships, independence, and quality of life.
Get in touch today to discover how we can support you or your loved one with care that truly feels like family.
Contact AshwellCare to get a personalised quote:
Funding Types Accepted
- Private Funding (Self-funded)
- Direct Payments (from Local Authority/NHS)
- Local Authority (Contracted Provider)
- NHS (Contracted Provider)
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Good to Know
Owner
- Ashwell Home Care Services Ltd
- Private Owned
Person in charge
- Deborah Ashwell (Manager)
AshwellCare Reviews (88)
AshwellCare has a Review Score of 9.9 (9.892) out of 10, based on 28 reviews in the last 2 years.
Over all time AshwellCare has 88 reviews.
I can definitely recommend Ashwell's.
Thank you so much for your kind words and thoughtful review. It means the world to us to know that we've been able to make a positive difference for your mum and your family. At Ashwell, we truly believe in providing care that is gentle, respectful and tailored to each individual's needs and it's...
From the initial consultation, it was made very clear on my mother's behalf that the care at home would not be a long-term requirement as my mother prides herself on her independence and at 87, a force to be reckoned with. However, this was accepted willingly by the team and gave me more confidence with the flexibility of care.
I know that Mum is happy and has already said that when she needs care (if!) she would only be too happy to contact Ashwell Home Care Services again.
We wish you all the best for the future. (I actually live in Spain) and Mum is in Malvern and to have updates etc all the time is great. Thank You.
Thank you so much for taking the time to share your positive experience with Ashwell Home Care Services. We are delighted to hear that your expectations were not only met but exceeded from the very first contact. It means a lot to us that we were able to provide punctual and reliable care for your...
Dealing with the team was very good and carers have been excellent. They have in all cases been kind and considerate. The management has been friendly and introduced any new carers to my wife prior to them starting.
Thank you for taking the time to leave such a positive review! We're thrilled to hear that you found our team to be kind, considerate and friendly. We truly value feedback like yours as it helps us continue to provide the best possible care. If there's anything we can do to improve even further, please don't hesitate to let us know.
My mother has been having twice weekly visits (since August 2024) by Ashwell Home Care Services to help her put on compression stockings. The carers have all been very good and always leave her comfortable. She also enjoys the social side of the visits especially now she is housebound and has few visitors. She has had a number of different carers but Ashwell makes sure the new carer is introduced to her by someone she has already met. Very pleased with the level of care to date.
Hi June, It has been a pleasure to be able to support your mum since August. Thank you for your kind words and we look forward to continuing to support her in the future.
From our experience, Ashwells is 5-star for anyone who wants - or needs - just a teeny bit of help or someone to pop in and say 'hi' when (in our case) Dad is still mostly able.
Hi Joe, What a wonderful review - thank you so much for taking the time. Your dad is such a pleasure to support and the carers all love visiting him. This is a typical case of not really sure if care is needed but really seeing the immediate benefit that the visits can make to a person. We will make sure we pass on your lovely comments to our fantastic team.
Ashwell Home Care Services are very flexible and clear with how they can support. From the initial welcome and the ongoing day-to-day care service, all staff are very friendly and professional. We feel really assured that our mother is well cared for. Thank you team!
Thank you so much for your kind review! We're thrilled to hear that you and your family feel assured of the care your mother is receiving. At Ashwell Home Care Services, we pride ourselves on being flexible and providing clear communication to ensure the best possible care. It's wonderful to know...
They are also brilliant with their communication. Not only are their daily logs detailed but they will call and/or email if they have any concerns.
I don't think my dad could be looked after any better. He adores them, always a good sign!
I just wanted to personally thank you for your incredibly kind words and the wonderful review you left. It means so much to us to hear that you feel confident in recommending our services. We take great pride in treating your dad with the kindness, respect, and dignity he deserves, and we're...
Ashwells started looking after my in-laws nearly 12 months ago and we were impressed with the quality of service compared with a previous agency. They always came when they said they would and did what we asked. There were no missing visits due to staff absences which was very refreshing. The consistent team was friendly, respectful, and proactive. My in-laws have recently moved into a care home as sadly their needs became too much for us to safely manage in their own home (Parkinson's and Dementia). Ashwells were helpful during this transition period, in particular picking up shifts at the 11th hour when the move date changed at the last minute. We wish we'd found them sooner and would recommend them to anyone looking for quality care for their loved ones at home. Thank you Team Ashwells.
Thank you so much for your wonderful review. It has been an absolute pleasure to support your in-laws at home before they move into a care home. We wish them all the very best for the future.
The app they use is an excellent way of knowing what care has been given and how your loved one is on that particular day.
Any changes in the care are updated quickly and efficiently to the app, so notify all staff.
Staff in the office are friendly, supportive and approachable.
The carers we have notice things you would as a relative and address them, and don't just leave things. This may include leaving notes for me or via an escalation to the office, or notes on the app.
They take the time to chat with your loved one which is as vital as the physical care they receive.
The apartment is always left immaculate and Mum with plenty of snacks and drinks to keep her going.
When there was an emergency and an ambulance was called, the carer was outstanding.
Many thanks for this brilliant review. When we set the business up we felt it was really important to ensure that we looked after everyone as they were a member of our own family so I am delighted to read that you feel that we are achieving this with your mom. I will ensure that your kind words are passed on to all our team.
I cannot praise Ashwell enough, from the managing director and the care quality director helping us work out my mother-in-law's care needs at the beginning through to the great care team who were kind, patient, and very caring with my mother-in-law. She liked every one of them very much, even if she couldn't remember their names! Recently my mother-in-law had to be taken to A&E, on release we reached out to Ashwell for help, they didn't hesitate and 'pulled out all the stops' to arrange some extra care visits within hours of our call. Not only can you rely on Ashwell to take excellent care of your loved ones, they are also there when the wider family needs help and support. Thank you 'Team Ashwell'!
Thank you so much for your wonderful and heartfelt words. They really do mean an awful lot to us to know that what we do is appreciated not only by our clients but by their families too. Your mother-in-law was a pleasure to care for, and we wish both her and you all the very best for the future! We are only at the end of the phone if we can help with anything at all going forward.
We as a family are very happy with the care Ashwell provides to my father. He’s not the easiest man to please but the ladies seem to provide a professional service that even he compliments. Long may it continue.
Thank you so much for your wonderful review. We are thrilled that your father has complimented our services and would add that it is a pleasure to be able to support you both.
We have felt fully supported by the excellent service Ashwells has provided for our family since we first approached them a year ago. Our relationship with the managerial staff and carers has helped provide effective, timely, and above all kind care. In addition, the manager's knowledge, from their expertise over many years, has signposted us to other services which has been invaluable. Our parents have live-in care which is further supported by Ashwell carers. They have consistently, seamlessly, and respectively fitted in. I have and will continue to recommend this family's professional, experienced, and truly caring team.
Your words are really appreciated. When we set up the business we were aware of how important it is to not only support the person receiving the care but also their families and others involved in their care. It really has been a pleasure to have made a difference to you all in the 12 months that we have known you. Thank you.
I would be very happy for any future customers to contact me (independently or via Ashwell) to hear how Ashwell has been caring for my mother's needs over the past few years, right up until she had to go into a nursing home. Thank you, team Ashwell.
Thank you so much, Jerry, for your wonderful review. It means such a lot when people take the time to acknowledge the great work that our team do day in and day out. It has been a real pleasure to care for and support your mum over the last few years, and we wish both her and you all the very best for the future.
Six months later we can't speak highly enough of these two special ladies who take care of Mum without taking over. She enjoys every visit. When one's away a lovely third lady covers. Mum loves the consistency of knowing who is coming every day. They have exceeded our expectations. They treat Mum with respect and dignity and make her laugh in the process. I can't say how great it is to have such brilliant carers! Thanks.
Thank you so much for your wonderful and kind words! We are thrilled that you and your mum are so happy with the care provided and the carers that visit each day. It is a real pleasure to know that we are making a real difference.
All staff have been very helpful and supportive with good ideas as well. Mum has improved since Ashwell Home Care Services has been providing care, well done to all.
Thank you for your review. We are thrilled that you feel your mum has improved since we started supporting her. This is exactly the reason that we set the business up, to make a real difference to people so it is wonderful to hear that we are making a difference to your mum.
The management team demonstrates an evident passion to deliver excellent, bespoke care. Staff are carefully recruited and much valued.
This ethos is reflected in the professionalism and kindness of the carers attending to our mother.
She is treated with dignity, respect and compassion.
Her carers are punctual, reliable, hardworking and pragmatic.
Mum now has invaluable structure and companionship in her day-to-day routine. Her home is clean, warm and well-ordered.
My sister and I feel so reassured that our mother is comfortable and content.
A huge thank you to Ashwell Homecare Services-we are very blessed to have you in our lives!
Penelope, thank you so much for your wonderful review. We are truly humbled to receive such positive feedback. When we set the business up we had a vision to transform the way care is delivered and your comments show that we are delivering that. We have an amazing team and I will make sure your feedback is passed on to them.
A very caring, competent and helpful team.
Thank you for taking the time to share your positive experience with Ashwell Home Care Services. It's great to read that the team are caring, competent and helpful. I will ensure I pass your comments on to the team.
My 98-year-old dad was discharged from hospital still recovering from a severe chest infection, we the family were only able to give practical help, he needed more. I was lucky enough to be able to engage Ashwell to make a daily visit to help with his personal needs and keep the flat tidy. The Director, the Manager and the team have been wonderful, always punctual and reliable, easy to communicate with, and showing a genuine interest in dad's welfare. He has now made a good recovery, I'd like to give huge thanks for the care provided, and would wholeheartedly recommend Ashwell Home Care Services.
Thank you so much for your review. We have all loved caring for your Dad, even though it was only for a short time. I will pass your lovely comments on to the team.
Ashwell Home Care is the platinum standard service other care providers should aim for. They select and recruit staff very carefully as a first point. Then no member of staff visits my parents' home unless they have been introduced to them and new staff always shadow another to learn about my father. They have robust documentation so that all carers know the individual care my dad needs. They respond appropriately to changes in his condition and treat him at every interaction with respect, dignity and compassion. My mother is his primary carer and Ashwell Home Care support her incredibly in this role and day-to-day. Ashwell provide respite care and shopping to my parents in addition to personal care for my father. The management is present and hands on which means they have a good working knowledge of the care needed and being provided. We are very grateful for their support over the last couple of years and they go above and beyond every day.
Thank you for your wonderful review, Sarah. It is a real pleasure to care for your Dad. He holds a special place in our hearts. I will make sure these wonderful comments are passed on to the rest of the team, and as always if there is ever anything you need please do not hesitate to contact us
Exceptional! From the initial discussions with Ashwell right through to the day-to-day support they are now providing we have found them to be first-class. They were quick to meet the initial requirements that have rapidly turned into additional support morning and evening, 7 days a week. Ashwell have come up quickly with a plan that meets these increasing needs. 5 stars to the whole team, very importantly every carer has been professional, friendly, easily accepted and demonstrated that they really do care. The manager is really approachable, knows what she's doing and has built a great team under her both at the coalface and in the office.
Wow - thank you so much for such a wonderful review. It is a real pleasure to support your mom. When we set the business up we really wanted to transform the way care is delivered in the community. We have an amazing team and I am truly delighted to read that not only do you find the team professional but caring as well. I will ensure that I pass on our feedback to all the team.
Regulatory Rating
Care Quality Commission (CQC) Rating
Date: 06 August 2021- Caring Good
- Effective Good
- Responsive Good
- Safe Good
- Well-led Good
Inspection ratings
We rate most services according to how safe, effective, caring, responsive and well-led they are, using four levels:
- Outstanding - The service is performing exceptionally well.
- Good - The service is performing well and meeting our expectations.
- Requires Improvement - The service isn't performing as well as it should and we have told the service how it must improve.
- Inadequate - The service is performing badly and we've taken action against the person or organisation that runs it.
- Not rated - we have not yet rated this area of the service, this is normally because the assessments we have carried out have been focused on other key questions.
News (4)
- Posted: Tuesday 26 May 2026At AshwellCare, creating meaningful connections is at the heart of everything we do. Our recent Coffee and Paint event was a wonderful example of how small, thoughtful experiences can make...
- Posted: Tuesday 26 May 2026We are proud to share a meaningful step forward for our community. Our joint venture between Ashwell Care and the Worcester Warriors Foundation Dementia Café in Upton is now running...
- Posted: Monday 11 Nov 2024Ashwell Home Care Services is proud to announce that Kim Henshaw has been awarded the title of “Dementia Carer of the Year” at the Worcestershire 2024 Health & Social Care...
Awards / Recognitions (5)
- Recipient: AshwellCareDate: Monday 02 Mar 2026
- Recipient: AshwellCareDate: Friday 31 May 2024
- Recipient: AshwellCareDate: Wednesday 31 May 2023
Meet the Team (4)
Prior to my husband and I opening Ashwell Home Care Services I had been working as a Deputy Manager in a Residential Care Home. I realised that although the staff who worked there were competent and caring there were inconsistencies in the level of care and support given. My husband’s family had received care at home and the experience was not always good, this put pressure on us as a family as we weren’t involved or consulted by the agencies they used.
I started working in the Care sector over 20 years ago as a night care assistant and immediately knew that I had found my calling. My mother tells me that when I was a child, I wanted to be a doctor, not one who did injections or operations but one who helped people who weren’t feeling well and did what I could to make them better. It took me 2 children and a 17 year career working in the Travel Industry to realise my dream and now I spend every day making a difference to the people that we care for and support and I ABSOLUTELY LOVE WHAT WE DO!
I am passionate about working with our clients and their families to improve their quality of life and to keep them living in their own homes for as long as they can. I also love being a voice for clients who haven’t got any family to rely on to make sure that they get the care they deserve. It gives me a great deal of pride to work alongside my husband and our daughter as well as our amazing team to offer a truly family focussed and driven experience and to make a real difference to the people we support.
I know first-hand what it's like to have your loved one receive care that is sub-par as this is what happened when my mum needed care towards the end of her life. It's because of this experience that Ashwell Home Care Services was founded from a desire to provide a level of care that transforms the way in which care is delivered within the community.
The difference that sets us apart from other agencies is that we appreciate how hard the decision can be to choose home care. We understand your concerns; we respect your feelings and we really do want to make this step as smooth and straightforward as possible with you in mind at all times. We will explain, guide and support you through our assessment process and ensure that you, your partner, family and friends are involved in every step of compiling your individual care plan.
I'm a Business Support Executive and part of the Ashwell family. As well as doing HR and Finance I sometimes go out into the community to visit our lovely clients. I believe that it's so important to provide the best care possible to everyone we look after and am proud of the business that my parents have built.
My name is Sandy Wisby, I was born in Hastings - East Sussex and have a younger sister.
I first started my journey in care at 15 years old visiting a local Nursing home and taking around tea after school and at weekends.
I then when I left school was given a full-time job there and while there, went and did Auxiliary training at the Royal East Sussex Hospital.
I have always worked in care for the last 45 years in various roles in a Hospice, I moved from East Sussex to Gloucestershire in 1989.
To work as a Manager both on a residential farm with Adults with learning disabilities, and then in various Domiciliary care settings.
Care is in my blood written right through me like a stick of rock.
Enabling elderly and frail adults to be supported by carers delivering quality care, enabling and supporting them to be empowered to be at the centre of their person centred care, and to maintain their or increase their independence for as long as possible, so as to be able to remain in their own home for as long as they wish safely. Supporting and enabling End of Life Care to take place at home, and working alongside other professionals involved to achieve an individual’s and their family`s wishes, aspirations, preferences, choices and goals, for a positive end of life experience for all
I have a partner who used to be a flat race jockey, and we now have Appaloosa horses, whom we show, breed and are both ridden and driven, they are sports horses who do well in, Dressage and show jumping, and we also have an amazing but very old short legged jack Russell.
I am quite new to the company joining in January 2024 and I love the family feel of the company, the the care that is embedded throughout the company for not just the client but the staff as well. It's a real team environment with a great sense of humour and laughter at its core.
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