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AshwellCare

Troyte House, Sandy’s Road, Malvern WR14 1JJ
AshwellCare Logo
AshwellCare logo
AshwellCare, Malvern
AshwellCare, Malvern
AshwellCare, Malvern

AshwellCare – Award-Winning Family-Run Home Care

AshwellCare is an award-winning, family-run domiciliary care provider, driven by a deep commitment to making a real difference in the lives of the people they support.

With personal experience of arranging care for their own family members, the founders of Ashwell understand the concerns, anxieties, and hopes that come with choosing care at home. This insight shapes every aspect of their approach, ensuring that each client...  

Care Provided by AshwellCare

Types of Home Care

  • Visiting Care

Minimum Visit Duration (Visiting Care)

  • 30 minutes

Contract Durations

  • Ongoing / Long Term
  • Respite / Short Term

Age Ranges

  • Older Person Care (65+)
  • Younger Adult Care (18-65)

Personal Care Services

  • Washing & Dressing
  • Toileting Assistance
  • Medication Assistance (Oral)
  • Companionship
  • Continence Care
  • Feeding & Drinking Assistance

Household Services

  • Cleaning Service
  • Food Preparation & Serving
  • Laundry Service
  • Shopping Service / Errands
  • Transportation Service

Other Care Provided

  • Dementia
  • Parkinson's Disease
  • Stroke
  • Cancer Care
  • Palliative / End of Life Care
  • Mental Health Condition
  • Physical Disability
  • Hospital Discharge

Funding & Fees

Daily Charges per Person

  • Hourly Visiting Care Fees: £42 - £42
  • 30 Minute Visiting Care Fees: £28 - £28

At Ashwell Care, we believe exceptional care starts with trust, honesty, and genuine human connection. That’s why we are fully transparent about our pricing, giving you complete clarity and confidence from the very beginning with no hidden surprises.

Our rates reflect the high standards of care we are proud to deliver every single day. As an award winning, family led provider, we invest in compassionate, highly trained carers who truly care about making a positive difference in people’s lives.

Why Families Choose Ashwell Home Care

• Compassionate, Consistent Care

We carefully match carers and clients to build trusted relationships, providing continuity, comfort, and peace of mind.

• Truly Person Centred Support

Every individual is unique. Our tailored care plans are built around personal routines, wishes, values, and goals to support independence and dignity.

• Open and Honest Communication

We believe families should always feel informed and reassured. Our responsive team provides clear communication, regular updates, and ongoing support.

• Award Winning Standards

We are proud to be recognised for delivering high quality care that goes beyond expectations, with a strong focus on professionalism, kindness, and excellence.

• Family Values at the Heart of What We Do

As a family run organisation, people are at the centre of everything we do. We care for every client as we would our own loved ones.

We understand that choosing care is one of the most important decisions a family can make. With Ashwell Home Care, you are not simply paying for visits — you are investing in compassionate support, trusted relationships, independence, and quality of life.

Get in touch today to discover how we can support you or your loved one with care that truly feels like family.

The price(s) shown are provided by the agency. Contact AshwellCare for full pricing details and T&Cs.

Contact AshwellCare to get a personalised quote:

Funding Types Accepted

  • Private Funding (Self-funded)
  • Direct Payments (from Local Authority/NHS)
  • Local Authority (Contracted Provider)
  • NHS (Contracted Provider)

Good to Know

Owner

  • Ashwell Home Care Services Ltd
  • Private Owned

Person in charge

  • Deborah Ashwell (Manager)

AshwellCare Reviews (88)

9.9

AshwellCare has a Review Score of 9.9 (9.892) out of 10, based on 28 reviews in the last 2 years. Over all time AshwellCare has 88 reviews.

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Showing 88 reviews matching selected criteria
Review from Wendy T (Daughter of Client) published on 30 May 2022 Submitted via Postal Card
Overall Experience

Totally dependable, capable, and professional. I have all confidence as a daughter to leave my mother in their care. I am close by and see my mother nearly daily.

Reply from Debbie Ashwell, Registered Manager at AshwellCare

Hi Wendy. thank you very much for your wonderful review, your mother is an absolute pleasure to support and an inspiration to us all!

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Review from Pat C (Daughter of Client) published on 5 May 2022 Submitted via Website
Overall Experience
Ashwell provided companionship calls to Mum three times a week. The carers who visited were friendly, helpful and Mum always looked forward to their visits. It was always easy to speak to the administrative staff and make any required changes, they were always flexible and supportive.

The online notes detailing each visit to Mum was very useful and provided an extra layer of reassurance. New staff were always introduced to Mum before they visited. We have now moved Mum to a nursing home as her needs have changed but she still remembers her visits and the carers with affection.

Reply from Phil Ashwell, Director at AshwellCare

Thank you Pat for your lovely review. It was a real privilege to have been a part of her life. The team loved going in to support mom and she is very much missed by all the team. It was also great to read that the family portal worked well for you and gave you that extra layer of reassurance. I am sure she will settle in to her new home really quickly and please give all our love to her.

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Review from David D (Son of Client) published on 3 May 2022 Submitted via Website
Overall Experience

Ashwell Home Care Services have been providing first-class care to my father for several months now. The carers attend punctually and provide professional assistance but also show great empathy and patience. At times they have had to deal with less than cooperative behaviour but they have done this gently and without complaint. I can highly recommend them.

Reply from Phil Ashwell, Director at AshwellCare

Thank you David for your kind words and recommendation. It means a lot to us to receive feedback from our clients. I will of course let our team of carers know you are happy with the support that Dad gets.

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Review from Susan M (Daughter of Client) published on 25 March 2022 Submitted via Website
Overall Experience

I am doing this review to thank Ashwell Home Care for the kindness and care shown to my mum. At 97 years old Mum is set in her ways and doesn't think she needs help or carers. Mum has only had praise for the carers that call on her at lunchtime. We as a family are so grateful to these lovely ladies. Any concerns we might have are sorted straight away. We can't thank Ashwell Home Care enough. Our heartfelt thanks to the Manager and her wonderful team.

Reply from Phil Ashwell, Director at AshwellCare

Hi Sue, thank you so much for your lovely review. It is absolutely our pleasure to support your mum at lunchtimes, we all love going to see her.

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Review from W L (Daughter of Client) published on 3 March 2022 Submitted via Website
Overall Experience

My father had a home care service from Ashwell for a few weeks recently. Unfortunately, they had to give him notice due to staffing problems, which are so prevalent in social care at this time. This was a great shame as we were very pleased with the care that was provided. The carers were all kind, well trained, and professional. They came on time and were always happy to help in whatever way was needed. The management were friendly and approachable and the impression I got in the short period my father had the service, was that they have high standards. The care workers we met seemed happy working for the company. We have had experience of several home care providers in the area and I would have no hesitation in recommending Ashwell.

Reply from Phil Ashwell, Director at AshwellCare

Thank you so much for your kind comments - reviews like this make us so proud. We were all really disappointed that we could not continue to support your father. We have a great team and we will ensure all the staff are aware of your comments.

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Review from Janet O (Stepdaughter of Client) published on 1 March 2022 Submitted via Website
Overall Experience

The carers were all dedicated to ensuring that my father was comfortable and safe at all times. No request was too much trouble for them, and a close relationship was established over a short period of time. A very caring nature was displayed by the carers and I cannot praise them highly enough having seen them with my father at first hand. They are very much a credit to the passion and ethos shown by the owners of the company. They should be exceptionally proud of the superb service provided. I cannot recommend this company highly enough.

Reply from Phil Ashwell, Director at AshwellCare

What a wonderful review Janet, thank you so much for taking the time to give us such fabulous feedback. We all really appreciate it and I will ensure that everyone involved is made aware of the incredibly positive things you've said. We are fortunate to have such a superb team.

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Review from Sheila S (Daughter-in-law of Client) published on 3 February 2022 Submitted via Website
Overall Experience

I can't praise Ashwell Home Care Services enough, unfortunately, they were only taking care of my mother-in-law for a very short period of time as she passed away. But from the time of our enquiry, we were so impressed, the owner came out to see us and meet with my mother-in-law, just a day after we made the enquiry. They went through everything with us step by step. They are very caring and very professional. We were so pleased with the care they gave. We as a family would highly recommend them. Thank you very much Ashwell Home Care Services.

Reply from Phil Ashwell, Director at AshwellCare

Thank you so much for your lovely feedback, we all really enjoyed supporting your mother-in-law, we will miss our visits to her.

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Review from C H (Friend of Client) published on 20 January 2022 Submitted via Postal Card
Overall Experience

All carers were extremely kind and professional throughout, making this difficult time bearable.

Reply from Phil Ashwell, Director at AshwellCare

Thank you for your 5-star review. We are really pleased you feel this way about our service and our team.

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Review from Helen M (Daughter of Client) published on 13 January 2022 Submitted via Website
Overall Experience

This company went above and beyond to care for my father, more family than employees. They were personable, caring, easy to get along with and they gave 110 percent. Whatever praise I give them will never be enough.

Reply from Phil Ashwell, Director at AshwellCare

Thank you Helen for your lovely review. We are really appreciative of your feedback and will be passed on to our team of carers who looked after your Dad. Our carers enjoyed every day they spent with your dad and he is sorely missed. This feedback means so much to us all. Thank you again.

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Review from Pauline D (Wife of Client) published on 7 December 2021 Submitted via Postal Card
Overall Experience

I am very pleased with every aspect of the care that my husband receives. Carers are always on time, very friendly and polite, they do their work in a really caring way. I have no criticism at all.

Reply from Phil Ashwell, Director at AshwellCare

Thank you for your review, Pauline. We are really pleased to read that you are happy with every aspect of the care your husband receives. Our whole team work really hard to ensure that the team deliver the best care possible.

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Review from S W (Son of Client) published on 7 December 2021 Submitted via Website
Overall Experience

Excellent all-round care. All aspects of care are well delivered, staff are reliable and knowledgeable, service is well managed. I no longer have to worry about my father's home care as I feel he is in safe hands.

Reply from Phil Ashwell, Director at AshwellCare

Thank you for taking the time to write us a review and for rating us so highly. We very much appreciate your kind words and we are truly delighted that you feel your dad is in safe hands. It's a pleasure to help and support the family.

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Review from Ben L (Client / Service User) published on 28 October 2021 Submitted via Postal Card
Overall Experience

I'm very happy with the quality of care that I'm receiving from Ashwell. All of the staff attend all my care needs to the highest standards, thus far I have been very impressed. Also, everyone from the carers to the management are respectful, caring, and friendly. I would recommend Ashwell to anyone looking for a care service.

Reply from Phil Ashwell, Director at AshwellCare

Thank you so much for taking the time to leave such a wonderful review. It is really important for us that we provide the highest quality care possible. It was great to read that everyone is respectful, caring, and friendly as well as delivering care and support to the highest standards.

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Review from J M (Client / Service User) published on 21 October 2021 Submitted via Postal Card
Overall Experience

I have been very satisfied with the service provided by Ashwell Home Care. The standard of care has been of a consistently good and compassionate standard. They offer flexibility according to my needs. The office staff are always prepared to liaise with my family.

Reply from Phil Ashwell, Director at AshwellCare

Thank you very much for taking the time to write us a review. It’s really nice to hear you are happy with the service and that you feel the team are compassionate. I know they all love supporting you both and I will pass on your kind comments.

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Review from Tanya S (Daughter of Client) published on 23 August 2021 Submitted via Website
Overall Experience

There just aren’t enough words to say how fantastic Ashwell is! This is how care should be done. Ashwell look after my father who has severe Alzheimer’s. He is cared for with so much compassion and dignity. The lovely carers turn up on time, and never am I left worrying whether they will turn up. They cook him beautiful meals, play cards with him, and during this pandemic when I’ve not been able to get to him, they have gone above and beyond for dad, getting him extra shopping, going back to him on their break to make sure he’s ok, etc. We have experienced terrible care before Ashwell came into our lives, every day I count my blessings that we now have the best care that dad could possibly get. Thank you, everyone, at Ashwell, you’ve changed mine and dad's life over the last 10 months.

Reply from Phil Ashwell, Director at AshwellCare

Your review is amazing, Tanya, thank you for taking the time to share this. Our team love supporting your father. We understand that it has been a very challenging time for you and your family, and we are pleased you have placed your trust in us to support you all. We are proud to be your care provider. Thank you again.

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Review from Jayne F (Partner of Client) published on 20 August 2021 Submitted via Website
Overall Experience

Ashwell are the most caring and professional people I have ever come across. They help me care for my partner. She responds to them and looks forward to seeing them and they have been a lifesaver for me. They make you feel you are part of a family. They have been helping me look after my partner for two months now, but I feel that we have known them for a lot longer. Thank you to you all. I would recommend them 100%.

Reply from Phil Ashwell, Director at AshwellCare

Thank you for your lovely review, Jayne. We are very grateful for you taking the time to share your experiences of our services. It is a real honour to support you and your partner. We know that the team really enjoy visiting you both and are pleased that you are both a part of their day. The team will be very humbled by your kind words.

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Review from G G (Client / Service User) published on 12 August 2021 Submitted via Postal Card
Overall Experience

Always pleasing and caring and do their job.

Reply from Phil Ashwell, Director at AshwellCare

Thank you so much for your kind words, our incredible team of Care Companions will be so happy to know you have rated them 5 stars

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Review from Patricia W (Daughter of Client) published on 10 May 2021 Submitted via Website
Overall Experience

My frail 94-year-old Dad eventually appreciated that he could no longer cope independently in his own home. He absolutely refused to enter a care home and reluctantly agreed to assistance at home. We interviewed several care agencies and were most impressed by Ashwell Home Care Services. Their understanding of our needs and friendly, excellent staff soon put Dad at ease and he looked forward to every visit. Sadly, Dad has now reached the stage where he needs 24-hour care but the interim care period covered by Ashwell has been outstanding and I can't thank the team enough. Dad will certainly miss the companionship, 'banter', and of course, care provided by the whole team.

Reply from Phil Ashwell, Director at AshwellCare

Dear Patricia thanks for such a lovely review, your kind words really do mean so much to us. It has been our absolute pleasure to deliver care and support for your dad and he will be missed by us all but especially the team that we matched to him. We wish him well and I will certainly pass on your feedback.

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Review from Pamela S (Client / Service User) published on 25 March 2021 Submitted via Postal Card
Overall Experience

I thought I did not require care. How different my life has been since having my carer coming in daily. I realise how lonely the days must have been without seeing anyone. Thank you to everyone I have come into contact with. I now feel so much more in touch with the outside world - ready to get out again after so long in isolation.

Reply from Phil Ashwell, Director at AshwellCare

We understand how difficult it can be to decide to have care. It is wonderful to read that we are making a positive difference to your life. Thank you for your kind words and positive review, we feel very privileged to have been chosen to provide your care and support.

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Review from Sharon H (Daughter of Client) published on 15 March 2021 Submitted via Website
Overall Experience

Ashwell - a caring, compassionate, attentive, friendly, supportive, trusting, honest, professional service. I cannot thank them enough and especially 2 members of staff in particular for the day-to-day care of my Mum who has been diagnosed, bless her, with Vascular Dementia. It has been extremely hard due to Covid in so many ways for so many people. However Ashwell, in the short space of time, have achieved all of the above. My Mum is so well looked after. Mum is happy in her “Own Little World”, that’s what it’s all about. Ashwell, you are doing fantastic, I cannot recommend you enough.

Reply from Phil Ashwell, Director at AshwellCare

Thanks for taking the time to submit such a great review. It was lovely to read that you feel we are a caring, compassionate and a professional service. It really does mean the world to us. It is a real pleasure to support your mom and your kind comments will be passed on to the staff to ensure they receive a thank you for all their hard work.

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Review from C H (Niece of Client) published on 12 March 2021 Submitted via Postal Card
Overall Experience

Ashwell Home Care Services is our first experience with a home care team. We are very pleased to say from the management to the carers they are very professional in smartly dressed uniforms, honest, warm, understanding and very considerate to your needs. When talking to you they are very respectable and polite. If a problem arises you may ring the office and there is always someone to help and advise you on the matter of concern which can be a great relief to know this. They would always help if possible or point you in the right direction. We class ourselves very fortunate to have such care and support.

Reply from Phil Ashwell, Director at AshwellCare

Thank you for such great feedback, providing a high standard of care is so important to us. It is great to read that you find the team honest, warm, considerate, respectful and polite. We truly do have such an amazing team, so it is nice to hear such positive comments, thank you very much.

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Regulatory Rating

Care Quality Commission (CQC) Rating

Date: 06 August 2021
Overall Good
  • Caring Good
  • Effective Good
  • Responsive Good
  • Safe Good
  • Well-led Good
Care Quality Commission is responsible for the registration and inspection of social care services in England. View Latest Report

News (4)

News
  • Posted: Tuesday 26 May 2026At AshwellCare, creating meaningful connections is at the heart of everything we do. Our recent Coffee and Paint event was a wonderful example of how small, thoughtful experiences can make...
  • Posted: Tuesday 26 May 2026We are proud to share a meaningful step forward for our community. Our joint venture between Ashwell Care and the Worcester Warriors Foundation Dementia Café in Upton is now running...
  • Posted: Monday 11 Nov 2024Ashwell Home Care Services is proud to announce that Kim Henshaw has been awarded the title of “Dementia Carer of the Year” at the Worcestershire 2024 Health & Social Care...

Awards / Recognitions (5)

  • Recipient: AshwellCareDate: Monday 02 Mar 2026
  • Recipient: AshwellCareDate: Friday 31 May 2024
  • Recipient: AshwellCareDate: Wednesday 31 May 2023

Meet the Team (4)

Deb Ashwell Job Title: Care Quality Director / Owner / Registered Manager Joined: 2019
Deb Ashwell
What inspired me to open Ashwell Home Care Services ?

Prior to my husband and I opening Ashwell Home Care Services I had been working as a Deputy Manager in a Residential Care Home. I realised that although the staff who worked there were competent and caring there were inconsistencies in the level of care and support given. My husband’s family had received care at home and the experience was not always good, this put pressure on us as a family as we weren’t involved or consulted by the agencies they used.

We felt that there was a real gap in the market for a care agency who wanted to transform the way that care is delivered in the community. Also, where the person receiving the care was made to feel like the most special person in the world and where we involved their families so that we could work together to improve the quality of the lives of those receiving the care. With this as our goal Ashwell Home Care Services was started and our journey began.

I started working in the Care sector over 20 years ago as a night care assistant and immediately knew that I had found my calling. My mother tells me that when I was a child, I wanted to be a doctor, not one who did injections or operations but one who helped people who weren’t feeling well and did what I could to make them better. It took me 2 children and a 17 year career working in the Travel Industry to realise my dream and now I spend every day making a difference to the people that we care for and support and I ABSOLUTELY LOVE WHAT WE DO!

I am passionate about working with our clients and their families to improve their quality of life and to keep them living in their own homes for as long as they can. I also love being a voice for clients who haven’t got any family to rely on to make sure that they get the care they deserve. It gives me a great deal of pride to work alongside my husband and our daughter as well as our amazing team to offer a truly family focussed and driven experience and to make a real difference to the people we support.

Philip Ashwell Job Title: Managing Director Joined: 2019
Philip Ashwell

I know first-hand what it's like to have your loved one receive care that is sub-par as this is what happened when my mum needed care towards the end of her life. It's because of this experience that Ashwell Home Care Services was founded from a desire to provide a level of care that transforms the way in which care is delivered within the community.

The difference that sets us apart from other agencies is that we appreciate how hard the decision can be to choose home care. We understand your concerns; we respect your feelings and we really do want to make this step as smooth and straightforward as possible with you in mind at all times. We will explain, guide and support you through our assessment process and ensure that you, your partner, family and friends are involved in every step of compiling your individual care plan.

Emily Ashwell Job Title: Business Support Executive Joined: 2019
Emily Ashwell

I'm a Business Support Executive and part of the Ashwell family. As well as doing HR and Finance I sometimes go out into the community to visit our lovely clients. I believe that it's so important to provide the best care possible to everyone we look after and am proud of the business that my parents have built.

Sandy Job Title: Care Quality Manager Joined: 2023
Sandy

My name is Sandy Wisby, I was born in Hastings - East Sussex and have a younger sister.

I first started my journey in care at 15 years old visiting a local Nursing home and taking around tea after school and at weekends.

I then when I left school was given a full-time job there and while there, went and did Auxiliary training at the Royal East Sussex Hospital.

I have always worked in care for the last 45 years in various roles in a Hospice, I moved from East Sussex to Gloucestershire in 1989.

To work as a Manager both on a residential farm with Adults with learning disabilities, and then in various Domiciliary care settings.

Care is in my blood written right through me like a stick of rock.

My Career Highlights - Enabling positive transitions for adults with learning difficulties to move successfully from long stay institutions, to living active and positive lives within the community, supporting them to obtain work or work experience and achieve their goals preferences and wishes, with the opportunity for the ability to move onto supported semi independent living, and eventually where appropriate complete independent living within the community.

Enabling elderly and frail adults to be supported by carers delivering quality care, enabling and supporting them to be empowered to be at the centre of their person centred care, and to maintain their or increase their independence for as long as possible, so as to be able to remain in their own home for as long as they wish safely. Supporting and enabling End of Life Care to take place at home, and working alongside other professionals involved to achieve an individual’s and their family`s wishes, aspirations, preferences, choices and goals, for a positive end of life experience for all

I have a partner who used to be a flat race jockey, and we now have Appaloosa horses, whom we show, breed and are both ridden and driven, they are sports horses who do well in, Dressage and show jumping, and we also have an amazing but very old short legged jack Russell.

My Role at the moment is Care Quality Manager at AHCS

I am quite new to the company joining in January 2024 and I love the family feel of the company, the the care that is embedded throughout the company for not just the client but the staff as well. It's a real team environment with a great sense of humour and laughter at its core.

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