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AshwellCare

Troyte House, Sandy’s Road, Malvern WR14 1JJ
AshwellCare Logo
AshwellCare logo
AshwellCare, Malvern
AshwellCare, Malvern
AshwellCare, Malvern

AshwellCare – Award-Winning Family-Run Home Care

AshwellCare is an award-winning, family-run domiciliary care provider, driven by a deep commitment to making a real difference in the lives of the people they support.

With personal experience of arranging care for their own family members, the founders of Ashwell understand the concerns, anxieties, and hopes that come with choosing care at home. This insight shapes every aspect of their approach, ensuring that each client...  

Care Provided by AshwellCare

Types of Home Care

  • Visiting Care

Minimum Visit Duration (Visiting Care)

  • 30 minutes

Contract Durations

  • Ongoing / Long Term
  • Respite / Short Term

Age Ranges

  • Older Person Care (65+)
  • Younger Adult Care (18-65)

Personal Care Services

  • Washing & Dressing
  • Toileting Assistance
  • Medication Assistance (Oral)
  • Companionship
  • Continence Care
  • Feeding & Drinking Assistance

Household Services

  • Cleaning Service
  • Food Preparation & Serving
  • Laundry Service
  • Shopping Service / Errands
  • Transportation Service

Other Care Provided

  • Dementia
  • Parkinson's Disease
  • Stroke
  • Cancer Care
  • Palliative / End of Life Care
  • Mental Health Condition
  • Physical Disability
  • Hospital Discharge

Funding & Fees

Daily Charges per Person

  • Hourly Visiting Care Fees: £42 - £42
  • 30 Minute Visiting Care Fees: £28 - £28

At Ashwell Care, we believe exceptional care starts with trust, honesty, and genuine human connection. That’s why we are fully transparent about our pricing, giving you complete clarity and confidence from the very beginning with no hidden surprises.

Our rates reflect the high standards of care we are proud to deliver every single day. As an award winning, family led provider, we invest in compassionate, highly trained carers who truly care about making a positive difference in people’s lives.

Why Families Choose Ashwell Home Care

• Compassionate, Consistent Care

We carefully match carers and clients to build trusted relationships, providing continuity, comfort, and peace of mind.

• Truly Person Centred Support

Every individual is unique. Our tailored care plans are built around personal routines, wishes, values, and goals to support independence and dignity.

• Open and Honest Communication

We believe families should always feel informed and reassured. Our responsive team provides clear communication, regular updates, and ongoing support.

• Award Winning Standards

We are proud to be recognised for delivering high quality care that goes beyond expectations, with a strong focus on professionalism, kindness, and excellence.

• Family Values at the Heart of What We Do

As a family run organisation, people are at the centre of everything we do. We care for every client as we would our own loved ones.

We understand that choosing care is one of the most important decisions a family can make. With Ashwell Home Care, you are not simply paying for visits — you are investing in compassionate support, trusted relationships, independence, and quality of life.

Get in touch today to discover how we can support you or your loved one with care that truly feels like family.

The price(s) shown are provided by the agency. Contact AshwellCare for full pricing details and T&Cs.

Contact AshwellCare to get a personalised quote:

Funding Types Accepted

  • Private Funding (Self-funded)
  • Direct Payments (from Local Authority/NHS)
  • Local Authority (Contracted Provider)
  • NHS (Contracted Provider)

Good to Know

Owner

  • Ashwell Home Care Services Ltd
  • Private Owned

Person in charge

  • Deborah Ashwell (Manager)

AshwellCare Reviews (88)

9.9

AshwellCare has a Review Score of 9.9 (9.892) out of 10, based on 28 reviews in the last 2 years. Over all time AshwellCare has 88 reviews.

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Showing 88 reviews matching selected criteria
Review from J N (Client / Service User) published on 9 June 2020 Submitted via Postal Card
Overall Experience

The care service is family run which means we have more contact with management. The carers are handpicked and vetted and only the best will do. The carers are very friendly, professional and treat me with respect. The bosses are very approachable and efficient and answer any queries I have.

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Review from A H (Son of Client) published on 3 June 2020 Submitted via Postal Card
Overall Experience

Nothing is too much trouble they go the extra mile.

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Review from Robin P (Son of Client) published on 1 June 2020 Submitted via Website
Overall Experience

All the staff at Ashwell are extremely caring and have considerably improved my mother's quality of life since they took over her care package recently. Nothing is too much trouble for them. This is how homecare should be delivered and I would have no hesitation in recommending them to anyone. Excellent all round.

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Review from M T (Son-in-law of Client) published on 13 May 2020 Submitted via Postal Card
Overall Experience

Ashwell Home Care has provided care for my mother-in-law, which has been second to none. Both management and carers have been extremely friendly and supportive whilst maintaining a high standard of service and making you feel that they really do care. I would highly recommend them to anyone.

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Review from V B (Client / Service User) published on 29 April 2020 Submitted via Postal Card
Overall Experience

I have found all carers from this company very cheerful and willing to do all they can to help with my care.

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Review from Peter K (Client / Service User) published on 31 January 2020 Submitted via Postal Card
Overall Experience

All carers and management have been very caring and professional.

Reply from Phil Ashwell, at AshwellCare

Truly delighted we have had another 5-star review. Our vision is to transform the way care is delivered and our mission is to change the way that people who receive care and support are treated

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Review from Joanne S (Daughter of Client) published on 20 December 2019 Submitted via Postal Card
Overall Experience

I could not wish for more caring people to look after my mother. All the staff went over and above to communicate and look after my mother.

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Review from S G (Wife of Client) published on 19 December 2019 Submitted via Postal Card
Overall Experience
I am extremely happy with the care provided to my husband by Ashwell Home Care Service.

I have found the company to be professional in their approach and are always willing to ensure my husband's needs are met. Furthermore, I have found the staff to go the extra mile to make life easier for myself and my husband. I would not hesitate to recommend them to others choosing a company to care for their family member.

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Treated with Dignity
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Regulatory Rating

Care Quality Commission (CQC) Rating

Date: 06 August 2021
Overall Good
  • Caring Good
  • Effective Good
  • Responsive Good
  • Safe Good
  • Well-led Good
Care Quality Commission is responsible for the registration and inspection of social care services in England. View Latest Report

News (4)

News
  • Posted: Tuesday 26 May 2026At AshwellCare, creating meaningful connections is at the heart of everything we do. Our recent Coffee and Paint event was a wonderful example of how small, thoughtful experiences can make...
  • Posted: Tuesday 26 May 2026We are proud to share a meaningful step forward for our community. Our joint venture between Ashwell Care and the Worcester Warriors Foundation Dementia Café in Upton is now running...
  • Posted: Monday 11 Nov 2024Ashwell Home Care Services is proud to announce that Kim Henshaw has been awarded the title of “Dementia Carer of the Year” at the Worcestershire 2024 Health & Social Care...

Awards / Recognitions (5)

  • Recipient: AshwellCareDate: Monday 02 Mar 2026
  • Recipient: AshwellCareDate: Friday 31 May 2024
  • Recipient: AshwellCareDate: Wednesday 31 May 2023

Meet the Team (4)

Deb Ashwell Job Title: Care Quality Director / Owner / Registered Manager Joined: 2019
Deb Ashwell
What inspired me to open Ashwell Home Care Services ?

Prior to my husband and I opening Ashwell Home Care Services I had been working as a Deputy Manager in a Residential Care Home. I realised that although the staff who worked there were competent and caring there were inconsistencies in the level of care and support given. My husband’s family had received care at home and the experience was not always good, this put pressure on us as a family as we weren’t involved or consulted by the agencies they used.

We felt that there was a real gap in the market for a care agency who wanted to transform the way that care is delivered in the community. Also, where the person receiving the care was made to feel like the most special person in the world and where we involved their families so that we could work together to improve the quality of the lives of those receiving the care. With this as our goal Ashwell Home Care Services was started and our journey began.

I started working in the Care sector over 20 years ago as a night care assistant and immediately knew that I had found my calling. My mother tells me that when I was a child, I wanted to be a doctor, not one who did injections or operations but one who helped people who weren’t feeling well and did what I could to make them better. It took me 2 children and a 17 year career working in the Travel Industry to realise my dream and now I spend every day making a difference to the people that we care for and support and I ABSOLUTELY LOVE WHAT WE DO!

I am passionate about working with our clients and their families to improve their quality of life and to keep them living in their own homes for as long as they can. I also love being a voice for clients who haven’t got any family to rely on to make sure that they get the care they deserve. It gives me a great deal of pride to work alongside my husband and our daughter as well as our amazing team to offer a truly family focussed and driven experience and to make a real difference to the people we support.

Philip Ashwell Job Title: Managing Director Joined: 2019
Philip Ashwell

I know first-hand what it's like to have your loved one receive care that is sub-par as this is what happened when my mum needed care towards the end of her life. It's because of this experience that Ashwell Home Care Services was founded from a desire to provide a level of care that transforms the way in which care is delivered within the community.

The difference that sets us apart from other agencies is that we appreciate how hard the decision can be to choose home care. We understand your concerns; we respect your feelings and we really do want to make this step as smooth and straightforward as possible with you in mind at all times. We will explain, guide and support you through our assessment process and ensure that you, your partner, family and friends are involved in every step of compiling your individual care plan.

Emily Ashwell Job Title: Business Support Executive Joined: 2019
Emily Ashwell

I'm a Business Support Executive and part of the Ashwell family. As well as doing HR and Finance I sometimes go out into the community to visit our lovely clients. I believe that it's so important to provide the best care possible to everyone we look after and am proud of the business that my parents have built.

Sandy Job Title: Care Quality Manager Joined: 2023
Sandy

My name is Sandy Wisby, I was born in Hastings - East Sussex and have a younger sister.

I first started my journey in care at 15 years old visiting a local Nursing home and taking around tea after school and at weekends.

I then when I left school was given a full-time job there and while there, went and did Auxiliary training at the Royal East Sussex Hospital.

I have always worked in care for the last 45 years in various roles in a Hospice, I moved from East Sussex to Gloucestershire in 1989.

To work as a Manager both on a residential farm with Adults with learning disabilities, and then in various Domiciliary care settings.

Care is in my blood written right through me like a stick of rock.

My Career Highlights - Enabling positive transitions for adults with learning difficulties to move successfully from long stay institutions, to living active and positive lives within the community, supporting them to obtain work or work experience and achieve their goals preferences and wishes, with the opportunity for the ability to move onto supported semi independent living, and eventually where appropriate complete independent living within the community.

Enabling elderly and frail adults to be supported by carers delivering quality care, enabling and supporting them to be empowered to be at the centre of their person centred care, and to maintain their or increase their independence for as long as possible, so as to be able to remain in their own home for as long as they wish safely. Supporting and enabling End of Life Care to take place at home, and working alongside other professionals involved to achieve an individual’s and their family`s wishes, aspirations, preferences, choices and goals, for a positive end of life experience for all

I have a partner who used to be a flat race jockey, and we now have Appaloosa horses, whom we show, breed and are both ridden and driven, they are sports horses who do well in, Dressage and show jumping, and we also have an amazing but very old short legged jack Russell.

My Role at the moment is Care Quality Manager at AHCS

I am quite new to the company joining in January 2024 and I love the family feel of the company, the the care that is embedded throughout the company for not just the client but the staff as well. It's a real team environment with a great sense of humour and laughter at its core.

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