Ashwell Home Care Services

Troyte House, Sandy’s Road, Malvern WR14 1JJ
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9.9 78 Reviews
  • Ashwell Home Care Services, Malvern
Ashwell Home Care Services – Award-Winning Family-Run Home Care

Ashwell Home Care Services is an award-winning, family-run domiciliary care provider, driven by a deep commitment to making a real difference in the lives of the people they support.

With personal experience of arranging care for their own family members, the founders of Ashwell understand the concerns, anxieties, and hopes that come with choosing care at home. This insight shapes every aspect of their approach, ensuring that each client is treated not just as a “service user,” but as part of the Ashwell family.

Ashwell’s ethos centres on empowering clients to live independently at home for as long as possible, while remaining fully involved in decisions about their care. Their philosophy is simple: to be an extra pair of helping hands, offering support, reassurance, and companionship where it is needed most.

The team at Ashwell Home Care is carefully selected and trained to uphold the company’s core values of respect, dignity, honesty, and trust. Staff members are seen as “care companions,” providing both professional support and genuine human connection, bringing warmth and a sense of belonging to every visit.

At Ashwell, delivering the highest standards of personalised care is more than a goal — it is a heartfelt promise. The organisation’s strong culture of inclusion ensures that every client feels valued, respected, and supported, just as they would be by their own family.

Ashwell Home Care Services – where family values and award-winning care come together to create exceptional support at home.

Care Provided

Types of Home Care

  • Visiting Care

Minimum Visit Duration (Visiting Care)

  • 30 minutes

Contract Durations

  • Ongoing / Long Term
  • Respite / Short Term

Age Ranges

  • Older Person Care (65+)
  • Younger Adult Care (18-65)

Personal Care Services

  • Washing & Dressing
  • Medication Assistance (Oral)
  • Companionship

Household Services

  • Cleaning Service
  • Food Preparation & Serving
  • Laundry Service
  • Shopping Service / Errands

Other Care Provided

  • Dementia
  • Cancer Care
  • Palliative / End of Life Care
  • Mental Health Condition
  • Physical Disability
  • Hospital Discharge

Funding & Fees

  • Hourly Visiting Care Fees: £26.25 – £38.85

Transparent Pricing. Exceptional Care.


We believe that high-quality care should come with honesty, integrity, and no hidden surprises. That’s why we’re open about our pricing — so you can make informed choices with complete peace of mind.


At Ashwell Home Care, our rates reflect the value we place on delivering professional, compassionate, and person-centred care. We invest in well-trained, consistent carers who are not only skilled but genuinely passionate about making a difference.


Why Choose Us?
   •   Consistent, Compassionate Carers: Our team is carefully selected and matched to ensure continuity and trusted relationships.
   •   Tailored Support Plans: We don’t believe in one-size-fits-all. Every care plan is created around your individual needs, values, and preferences.
   •   Real-Time Communication: We keep families informed through clear communication, daily updates, and responsive care coordination.
   •   Rigorous Quality Standards: Our care is regularly reviewed and monitored to exceed industry benchmarks.
   •   Local and Reliable: As a community-focused provider, we understand the unique needs of families in our area — and we’re always just a call away.


We understand that cost matters, but care quality matters more. With us, you’re not just buying time — you’re investing in dignity, independence, and a better quality of life.


Get in touch today to find out how we can support you or your loved one.

These prices are only a guideline, please contact Ashwell Home Care Services to find out the exact price for your requirements.

Funding Types Accepted

  • Private Funding (Self-funded)
  • Direct Payments (from Local Authority/NHS)
  • Local Authority (Contracted Provider)
  • NHS (Contracted Provider)
Explain these funding types

Good to Know

Owner

  • Ashwell Home Care Services Ltd

Person in charge

  • Deborah Ashwell (Manager)

Ashwell Home Care Services Reviews (78)

9.9

Ashwell Home Care Services has a Review Score of 9.9 (9.892) out of 10, based on 22 reviews in the last 2 years.
Over all time Ashwell Home Care Services has 78 reviews.

Overall Experience
  • 75
  • 3
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Date Published
  • 78
  • 9
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  • 22
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Reviewer Connection to Ashwell Home Care Services
  • 35
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Total of 78, showing 61-78
Review from K N (Client) published on 11 January 2021 Submitted via Postal Card • Report
Overall Experience 4.0 out of 5
My experience with Ashwell Home Care Services has been very good and have felt a lot better since I have had them.
Reply from Phil Ashwell, Director at Ashwell Home Care Services

Thank you for your kinds words, they are really appreciated and the team love helping and supporting you.

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Review from B R (Client) assisted by family/friend published on 14 December 2020 Submitted via Postal Card • Report
Overall Experience 5.0 out of 5
Everybody is very kind, helpful and understanding. Nothing is too much trouble.
Reply from Phil Ashwell, Director at Ashwell Home Care Services

Thank you for your kind words and positive review, we feel very proud to have been chosen to provide the care and support to mom.

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Review from C L (Client) published on 14 December 2020 Submitted via Postal Card • Report
Overall Experience 5.0 out of 5
I find the carers are very polite and are absolutely first class, they are helpful and go out of their way to look after me. Nothing is too much trouble for them.
Reply from Phil Ashwell, Director at Ashwell Home Care Services

Thank you for your positive feedback, we are very pleased to hear that you are so happy with the services which we provide.

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Review from B A (Daughter of Client) published on 11 December 2020 Submitted via Website • Report
Overall Experience 5.0 out of 5
My mum and myself are delighted with the service. Carers go above and beyond to make my mum's life comfortable - she would like to give them all gold stars! She has adapted well to having carers and it is all down to the friendly and professional service provided, nothing is too much trouble. Ashwell
Home Care (office staff) are very easy to talk to if I have any queries, no matter how small. Communication is excellent.
Reply from Phil Ashwell, Director at Ashwell Home Care Services

Thank you so much for your lovely comments, they are really appreciated. Our care companions love coming to visit and care for your mum. I will pass on your comments to his carers, it will make their day to know their contribution is making a difference. Thanks again.

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Review from Caroline H (Daughter of Client) published on 25 November 2020 Submitted via Website • Report
Overall Experience 5.0 out of 5
Ashwell Home Care Services are excellent - I can't say it any other way.
The compassion, professionalism and person-centred practice of all the carers and the leadership team is astounding. Everyone 'gets it'.
We are all so grateful for their time and wise counsel at a very difficult time and their
calm and methodical approach to solving problems is exemplary.
All the carers have formed trusted relationships with our parents - for which Mum and Dad are very grateful.
Thank you so much - you are a lovely team and very much valued by all of us.
Reply from Phil Ashwell, Director at Ashwell Home Care Services

Caroline thank you so much for your kind words. It is a real pleasure to support Dad and the family.

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Review from Kirsty K (Daughter of Client) published on 1 October 2020 Submitted via Website • Report
Overall Experience 5.0 out of 5
They always go above and beyond, caring for both parents with two very different needs. Never undermining, and always there to help, and assist in a professional and caring manner. Always go beyond my expectations. Communication is good between the carer's office and myself and always keep everyone
informed.
Reply from Phil Ashwell, Director at Ashwell Home Care Services

Thank you so much for this lovely review we really appreciate your feedback. It is a real pleasure to support your parents.

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Review from David S (Client) assisted by family/friend published on 16 September 2020 Submitted via Postal Card • Report
Overall Experience 5.0 out of 5
We have found the carers and management at Ashwell have exceeded our expectations with the standard of care they provide. Always cheerful, always willing and helpful and a pleasure to have their help.
Reply from Phil Ashwell, Director at Ashwell Home Care Services

Thank you so much for this really lovely review and the pleasure is all ours.

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Review from Joan B (Wife of Client) published on 3 September 2020 Submitted via Postal Card • Report
Overall Experience 5.0 out of 5
We are very satisfied with the care that my husband is getting. They are very caring. They are polite and nothing is too much trouble. Even the bosses are very caring and come to check on how things are going and if we are satisfied and make sure that the carers are doing their job properly, and if
there are any complaints which I think that is the thing. That a good company should do.
Reply from Phil Ashwell, Director at Ashwell Home Care Services

Your happiness is so important to us so thank you very much for your kind words. It's truly appreciated, it's a real pleasure to support your husband.

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Review from Rosie (Daughter of Client) published on 2 September 2020 Submitted via Website • Report
Overall Experience 5.0 out of 5
This is our first experience of having carers for my Mum and I am extremely impressed with the professionalism of all staff at Ashwell Home Care Services. They truly put the client at the front of everything they do and are excellent at keeping the family updated with what is taking place. They have
been incredibly proactive with also making changes and suggestions for the best of the client.
Mum was initially very resistant to having help, despite needing it. Since Ashwell Home Care Services have been assisting her, she has been so happy, positive and forward-leaning with their whole approach. They do their very best to keep her independent.
The peace of mind having them helping Mum is second to none. I would not hesitate for one second to recommend their services to anyone else.
Thank you team, for everything you do.
Reply from Phil Ashwell, Director at Ashwell Home Care Services

Thank you for leaving such a wonderful review. We truly appreciate you taking the time to let us know how you feel about the support we are giving your mum.

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Review from Paula F (Daughter of Client) published on 27 August 2020 Submitted via Website • Report
Overall Experience 5.0 out of 5
The managers and their team of carers are fabulous and we wouldn’t hesitate to recommend them.
Punctual, efficient, hardworking, friendly, trustworthy – everything you would hope a care provider would be... BUT it’s the added service that makes them exceptional. They really do care and are so helpful
as nothing is too much trouble – all with a smile and a chat.
If there is a problem, they want to solve it. They are dedicated to making their clients comfortable and happy. My mother is blossoming under their care and I am so grateful to them.
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Review from J N (Client) assisted by family/friend published on 9 June 2020 Submitted via Postal Card • Report
Overall Experience 5.0 out of 5
The care service is family run which means we have more contact with management. The carers are handpicked and vetted and only the best will do. The carers are very friendly, professional and treat me with respect. The bosses are very approachable and efficient and answer any queries I have.
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Review from A H (Son of Client) published on 3 June 2020 Submitted via Postal Card • Report
Overall Experience 5.0 out of 5
Nothing is too much trouble they go the extra mile.
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Review from Robin P (Son of Client) published on 1 June 2020 Submitted via Website • Report
Overall Experience 5.0 out of 5
All the staff at Ashwell are extremely caring and have considerably improved my mother's quality of life since they took over her care package recently. Nothing is too much trouble for them. This is how homecare should be delivered and I would have no hesitation in recommending them to anyone. Excellent
all round.
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Review from M T (Son-in-law of Client) published on 13 May 2020 Submitted via Postal Card • Report
Overall Experience 5.0 out of 5
Ashwell Home Care has provided care for my mother-in-law, which has been second to none. Both management and carers have been extremely friendly and supportive whilst maintaining a high standard of service and making you feel that they really do care. I would highly recommend them to anyone.
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Review from V B (Client) published on 29 April 2020 Submitted via Postal Card • Report
Overall Experience 5.0 out of 5
I have found all carers from this company very cheerful and willing to do all they can to help with my care.
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Review from Peter K (Client) published on 31 January 2020 Submitted via Postal Card • Report
Overall Experience 5.0 out of 5
All carers and management have been very caring and professional.
Reply from Phil Ashwell at Ashwell Home Care Services

Truly delighted we have had another 5-star review. Our vision is to transform the way care is delivered and our mission is to change the way that people who receive care and support are treated

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Review from Joanne S (Daughter of Client) published on 20 December 2019 Submitted via Postal Card • Report
Overall Experience 5.0 out of 5
I could not wish for more caring people to look after my mother. All the staff went over and above to communicate and look after my mother.
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Review from S G (Wife of Client) published on 19 December 2019 Submitted via Postal Card • Report
Overall Experience 5.0 out of 5
I am extremely happy with the care provided to my husband by Ashwell Home Care Service.
I have found the company to be professional in their approach and are always willing to ensure my husband's needs are met. Furthermore, I have found the staff to go the extra mile to make life easier for myself
and my husband. I would not hesitate to recommend them to others choosing a company to care for their family member.
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Current Review Score: 9.9 (9.892)

Overview of Review Score

The Review Score of 9.9 (9.892) out of 10 for Ashwell Home Care Services is based on a) the Average Rating and b) the number of positive Reviews.

  1. The Average Rating is 4.9 out of 5 from 22 Reviews in the last 24 months.
  2. The score for the number of positive Reviews is 5.0 out of 5 from 22 positive Reviews in the last 24 months.

Detailed Breakdown of Review Score

The maximum Review Score for a Home Care Provider is 10, which is made up from the Average Rating of Reviews (maximum of 5 points) and the Number of Reviews (maximum of 5 points) in the last 24 months:

  1. 5 Points are available for the Average Rating from all Reviews in the last 24 months. The Average Rating of 4.892 for Ashwell Home Care Services is calculated as follows: ( (116 Excellents x 5) + (14 Goods x 4) ) ÷ 130 Ratings = 4.892
  2. 5 Points are available for the number of Positive Reviews in the last 24 months. A Positive Review is defined as any Review with an 'Overall Experience' of '4' or '5' (out of a max rating '5').

    The 5 points available are broken down as follows: 3 points for the first Positive Review, 2 points in total for each of the next 9 Positive Reviews (1st = 3, 2nd = 0.5, 3rd = 0.5, 4th = 0.25, 5th = 0.25, 6th = 0.1, 7th = 0.1, 8th = 0.1, 9th = 0.1, 10th = 0.1)

    The 5 points relating to the number of Positive Reviews for Ashwell Home Care Services is based on 22 Positive Reviews in the last 24 months and is calculated as follows: 3 + 0.5 + 0.5 + 0.25 + 0.25 + 0.1 + 0.1 + 0.1 + 0.1 + 0.1 = 5
  3. When a Review is submitted by someone who has previously submitted a Review, only the latest Review will count towards the Review Score.
  4. If a Home Care Provider does not have a review in the last 24 months, then it will not have a Review Score.

Regulatory Rating

Care Quality Commission (CQC) Rating

Date: 6 Aug 2021

Overall Good

  • Caring Good
  • Effective Good
  • Responsive Good
  • Safe Good
  • Well-led Good
Care Quality Commission is responsible for the registration and inspection of social care services in England. View Latest Report

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Awards / Recognitions (4)

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Meet the Team (4)

Deb

Deb Ashwell

Job Title: Care Quality Director / Owner / Registered Manager Joined: 2019

What inspired me to open Ashwell Home Care Services ?

Prior to my husband and I opening Ashwell Home Care Services I had been working as a Deputy Manager in a Residential Care Home. I realised that although the staff who worked there were competent and caring there were inconsistencies in the level of care and support given. My husband’s family had received care at home and the experience was not always good, this put pressure on us as a family as we weren’t involved or consulted by the agencies they used.


We felt that there was a real gap in the market for a care agency who wanted to transform the way that care is delivered in the community. Also, where the person receiving the care was made to feel like the most special person in the world and where we involved their families so that we could work together to improve the quality of the lives of those receiving the care. With this as our goal Ashwell Home Care Services was started and our journey began.

I started working in the Care sector over 20 years ago as a night care assistant and immediately knew that I had found my calling. My mother tells me that when I was a child, I wanted to be a doctor, not one who did injections or operations but one who helped people who weren’t feeling well and did what I could to make them better. It took me 2 children and a 17 year career working in the Travel Industry to realise my dream and now I spend every day making a difference to the people that we care for and support and I ABSOLUTELY LOVE WHAT WE DO!

I am passionate about working with our clients and their families to improve their quality of life and to keep them living in their own homes for as long as they can. I also love being a voice for clients who haven’t got any family to rely on to make sure that they get the care they deserve. It gives me a great deal of pride to work alongside my husband and our daughter as well as our amazing team to offer a truly family focussed and driven experience and to make a real difference to the people we support.

Philip

Philip Ashwell

Job Title: Managing Director Joined: 2019

I know first-hand what it's like to have your loved one receive care that is sub-par as this is what happened when my mum needed care towards the end of her life. It's because of this experience that Ashwell Home Care Services was founded from a desire to provide a level of care that transforms the way in which care is delivered within the community.


The difference that sets us apart from other agencies is that we appreciate how hard the decision can be to choose home care. We understand your concerns; we respect your feelings and we really do want to make this step as smooth and straightforward as possible with you in mind at all times. We will explain, guide and support you through our assessment process and ensure that you, your partner, family and friends are involved in every step of compiling your individual care plan.

Emily

Emily Ashwell

Job Title: Business Support Executive Joined: 2019

I'm a Business Support Executive and part of the Ashwell family. As well as doing HR and Finance I sometimes go out into the community to visit our lovely clients. I believe that it's so important to provide the best care possible to everyone we look after and am proud of the business that my parents have built.

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Sandy

Job Title: Care Quality Manager Joined: 2023

My name is Sandy Wisby, I was born in Hastings - East Sussex and have a younger sister.


I first started my journey in care at 15 years old visiting a local Nursing home and taking around tea after school and at weekends.


I then when I left school was given a full-time job there and while there, went and did Auxiliary training at the Royal East Sussex Hospital.


I have always worked in care for the last 45 years in various roles in a Hospice, I moved from East Sussex to Gloucestershire in 1989.


To work as a Manager both on a residential farm with Adults with learning disabilities, and then in various Domiciliary care settings.


Care is in my blood written right through me like a stick of rock.


My Career Highlights - Enabling positive transitions for adults with learning difficulties to move successfully from long stay institutions, to living active and positive lives within the community, supporting them to obtain work or work experience and achieve their goals preferences and wishes, with the opportunity for the ability to move onto supported semi independent living, and eventually where appropriate complete independent living within the community.
Enabling elderly and frail adults to be supported by carers delivering quality care, enabling and supporting them to be empowered to be at the centre of their person centred care, and to maintain their or increase their independence for as long as possible, so as to be able to remain in their own home for as long as they wish safely. Supporting and enabling End of Life Care to take place at home, and working alongside other professionals involved to achieve an individual’s and their family`s wishes, aspirations, preferences, choices and goals, for a positive end of life experience for all


I have a partner who used to be a flat race jockey, and we now have Appaloosa horses, whom we show, breed and are both ridden and driven, they are sports horses who do well in, Dressage and show jumping, and we also have an amazing but very old short legged jack Russell.


My Role at the moment is Care Quality Manager at AHCS
I am quite new to the company joining in January 2024 and I love the family feel of the company, the the care that is embedded throughout the company for not just the client but the staff as well. It's a real team environment with a great sense of humour and laughter at its core.

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