CARE4U2DAY Ltd

Leadership & Team Culture

Paul Hayes, our Managing Director, brings over 40 years of experience in sales, marketing, IT, finance, and customer support.

His strategic insight and operational expertise drive CARE4U2DAY’s success, with a continued focus on maintaining our high standards and reputation for excellence.

Leading with passion and experience, his wife Paula Hayes—our Care Director and co-founder—is the heart of CARE4U2DAY. Her deep understanding of health and social care, paired with genuine compassion, shapes our values and ensures every service user is treated with dignity and respect.

Our management team shares this commitment, embracing their roles with empathy and professionalism. Every customer interaction is handled with care, helping turn service users and their families into ambassadors who proudly support and share our values.

Paula Hayes, Registered Care Manager, Care Director, and joint founder of CARE4U2DAY, is the driving force behind our compassionate and high-quality care.

With many years of experience in health and social care—including her previous role as a Senior Manager in Middlesex—Paula brings unmatched expertise, leadership, and dedication to every aspect of our service.

Her hands-on approach and unwavering commitment to excellence set the tone for our entire team.

Paula remains actively involved in frontline care, ensuring that every service user receives the dignity, respect, and kindness they deserve. Her reputation in the care sector is built on consistently prioritising the well-being of others and maintaining the highest standards.

Paula’s greatest passion lies in supporting the NHS through compassionate palliative care, offering comfort and dignity to individuals and families during life’s most challenging moments.

Her empathy and professionalism create a culture of trust, making CARE4U2DAY a place where families feel confident that their loved ones are in safe, caring hands.

Chloe joined CARE4U2DAY in October 2020, bringing with her a strong background in leadership, people management, and HR strategy.

Prior to joining the family business, she held a senior management role at a global contact centre, where she successfully led large teams, enhanced performance, and implemented operational improvements in a fast-paced, high-pressure environment.

In 2025, Chloe was appointed as HR & Recruitment Director, taking full responsibility for leading and overseeing all human resources and recruitment processes across the organisation. Her strategic approach and commitment to excellence have been instrumental in building a resilient and compassionate workforce.

Chloe is currently undertaking her Level 5 Diploma in HR Law and Recruitment, further strengthening her expertise and ensuring CARE4U2DAY remains at the forefront of best practices in people management and compliance.

Her extensive experience and dedication make her a vital part of the leadership team, helping to shape our services, support our staff, and drive the continued growth of CARE4U2DAY.

Lynne joined CARE4U2DAY in March 2022 as our Care Manager, bringing over 24 years of experience in health and social care and a QCF Level 5 Diploma in Leadership for Health and Social Care.

Her career has been dedicated to supporting adults with learning disabilities and autism across a variety of settings, including domiciliary and supported living services.

She has successfully led community-based programs that promote independence and improve quality of life. She has overseen complex care plans, delivered staff training, and ensured high standards through effective supervision and leadership.

Her hands-on approach and unwavering commitment to person-centred care have earned her the trust of families and professionals alike.

Currently, Lynne is undertaking her Registered Care Manager Leadership and Management qualification.

Her calm leadership, deep sector knowledge, and compassionate nature make her an invaluable part of our team.

Working closely with both Paul & Paula, our founders, and Chloe, our HR & Recruitment Director, Lynne ensures full compliance with regulatory standards and alignment with CARE4U2DAY’s mission.

Lisa Benton joined CARE4U2DAY in May 2022 as our Senior Care Administrator, bringing with her a QCF Level 3 Diploma in Health and Social Care and a strong foundation of sector knowledge. Her precision, reliability, and dedication make her an essential part of our care delivery team.

Lisa is responsible for managing and maintaining accurate service user records, ensuring all documentation complies with company policies and regulatory standards. She conducts regular visits to patients and service users, preparing essential care documentation and assessing administrative needs directly on-site.

In addition to her administrative expertise, Lisa is deeply committed to supporting our care teams with hands-on care whenever needed, ensuring continuity and compassion in every aspect of service delivery. Her proactive approach and attention to detail help uphold the high standards CARE4U2DAY is known for.

Families can trust that Lisa’s work behind the scenes plays a vital role in ensuring their loved ones receive safe, well-documented, and person-centered care.

Anne-Marie joined CARE4U2DAY in 2024 as our Care Administrator and has quickly become a valued and trusted member of the team.

While new to the care sector, she brings a compassionate nature, a strong work ethic, and a genuine desire to make a difference in people’s lives.

Her connection to CARE4U2DAY began as the daughter-in-law of one of our service users. Moved by the kindness and support shown to her father-in-law, Anne-Marie felt inspired to join the family business and contribute to the same standard of care that had touched her family so deeply.

In her role, Anne-Marie supports the day-to-day administration of our care services alongside Lisa, helping to manage care records, schedule visits, and ensure documentation meets company standards.

She takes a hands-on approach, learning quickly and always going the extra mile to support both staff and service users.

Anne-Marie also conducts monthly visits to service users, preparing and maintaining documentation in line with company policies. In emergencies, she provides hands-on care, offering vital support to both clients and the wider care team.

Her warmth, reliability, and attention to detail reflect the values at the heart of CARE4U2DAY. With every interaction, Anne-Marie brings kindness and professionalism, helping to ensure the smooth running of our service and the continued well-being of those in our care.

Nicky Campbell, Paul & Paula's eldest daughter, joined CARE4U2DAY in 2021, bringing a wealth of experience in financial administration, payroll, pensions, and reporting.

She plays a pivotal role in overseeing the company’s financial operations. While working remotely from Devon, she works closely with Paul & Paula to ensure accuracy, compliance, and efficiency across all financial processes.

With a professional background that includes working at The Telegraph in Canary Wharf, Nicky developed a deep understanding of complex financial systems.

Nicky’s trusted oversight adds significant value to the business, helping to ensure that our financial operations remain robust, transparent, and aligned with our mission to deliver exceptional care.