Serve Homecare

Rix, one of the founding members of Serve Homecare, has worked in the Health and Social Care sector since 2007. Throughout his career, he has taken on a wide range of roles within the home care industry, gaining extensive experience and a deep understanding of both frontline care and operational excellence. His journey has shaped a strong commitment to staying connected to his roots—ensuring that our service is just as supportive and efficient for our Care Team as it is for our customers.

Rix is driven by a genuine passion for delivering high-quality, person-centred care. He is committed to evolving and adapting services to meet the unique needs of every individual, with the ultimate goal of enhancing their quality of life.

Working closely with our dedicated team, Rix strives to ensure that each client receives compassionate, professional, and personalised care—empowering them to live independently and comfortably in the place they call home.

Cameron, one of the founding members of Serve Homecare, has been working in the Health and Social Care sector since 2010. With over a decade of experience, he has developed a strong understanding of what it takes to deliver high-quality home care services and remains committed to continually improving the support we offer to our clients.

Cameron is a firm believer in shaping the care industry into a sustainable model for the future. His approach focuses on innovation, the thoughtful integration of technology, and a “finders keepers” philosophy—placing high value on retaining and empowering our dedicated care professionals.

Alongside the wider leadership team, Cameron works tirelessly to ensure that our clients receive exceptional, person-centred care while also fostering a supportive and forward-thinking environment for our staff.

Rafiq began his career in Health and Social Care as a Community Care Worker and has steadily progressed through several roles since joining Serve Homecare in 2020. With exceptional people skills and strong leadership abilities, Rafiq brings a calm, supportive presence to the team and is committed to ensuring that every client receives the highest standard of care.

As Care Manager, Rafiq is responsible for the day-to-day operations of our care services. He provides direct support to our Team Leaders, oversees service delivery, and ensures ongoing compliance with both regulatory standards and internal policies. His role also includes identifying and implementing improvements to continually enhance the quality and efficiency of our care.

Rafiq takes great pride in offering honest, practical support to both clients and colleagues. He is focused on aligning expectations, maintaining clear communication, and making sure that every individual—whether a team member or client—feels valued and well-supported.

Maicey-Anne began her career with Serve Homecare as a Community Care Worker, where she quickly demonstrated strong leadership potential and a deep commitment to high-quality care. Her dedication and drive led to a promotion to Team Leader, and she has since progressed into her current role as Care Coordinator—a reflection of her continued growth and professionalism.

In her role as Care Coordinator, Maicey-Anne is responsible for scheduling and managing the working patterns of our Care Team, overseeing the coordination of daily routines within her locality. She ensures seamless communication between care staff, clients, professionals, and stakeholders to maintain smooth and efficient service delivery.

Motivated by a passion for excellence, Maicey-Anne is committed to making every day count—ensuring that each client receives timely, person-centred care delivered with compassion and consistency.

Loraine began her journey with Serve Homecare as a Community Care Worker, quickly demonstrating strong leadership potential through her dedication and exceptional care delivery.

Her commitment not only inspired those around her but also paved the way for her progression into the role of Care Coordinator. Loraine’s journey exemplifies her unwavering passion for supporting both our service users and colleagues with professionalism and compassion.

As Care Coordinator, Loraine is responsible for scheduling and managing the working patterns of our Care Team within her locality. She plays a key role in organising daily routines and maintaining clear, ongoing communication with team members, clients, professionals, and stakeholders to ensure smooth and effective service delivery.

Driven by a passion for excellence, Loraine is committed to making every day count—ensuring that every individual receives the high-quality care they deserve, delivered efficiently and with genuine compassion.

As a Team Leader, Anisa plays a vital role in supporting the Care Team within her locality. She ensures that every team member receives the guidance, supervision, and encouragement necessary to deliver the highest standard of care. Additionally, Anisa is actively involved in onboarding new team members, facilitating their smooth integration into the team.

Anisa is responsible for conducting thorough risk assessments and developing detailed care plans for new clients, ensuring their individual care needs are fully understood and met. She continually monitors these needs throughout the duration of care, ensuring all arrangements remain in place to provide exceptional, person-centred support.

As a Team Leader, Madison plays a key role in supporting the Care Team within her locality. She ensures that every team member receives the guidance, supervision, and support necessary to deliver the highest quality care. Madison is also actively involved in onboarding new team members, helping them to integrate smoothly and confidently into the team.

Madison is responsible for conducting comprehensive risk assessments and developing detailed care plans for new clients, ensuring that their individual care needs are fully understood and addressed. She continuously monitors and reviews these needs throughout the course of care, making certain that all arrangements remain in place to provide exceptional, person-centred support.

With over 30 years of experience in the Health and Social Care sector, Debbie has progressed through numerous roles within the home care industry, bringing a wealth of knowledge and expertise to Serve Homecare. Her extensive background plays a crucial role in ensuring the seamless operation of our services.

As an Out-of-Hours Operative, Debbie provides essential support during non-office hours, helping to maintain the high standards and smooth running of the service around the clock. She offers leadership, guidance, and advice to both our customers and Care Team, ensuring that everyone can perform their roles safely and effectively at all times.

Chianne oversees the training and onboarding of both new and existing members of our Care Team at Serve Homecare. She is committed to supporting the professional development of team members, guiding them towards progressive roles through the achievement of vocational qualifications.

Chianne’s mission is to deliver industry-leading training that equips our Care Team with the knowledge and skills necessary to provide exceptional care. Drawing on her own experience, she firmly believes that anyone entering the care sector can build a rewarding career through ongoing personal development and the right support.

Under Chianne’s guidance, our team members receive the tools and confidence they need to excel, ensuring that our clients consistently benefit from the highest standards of care.

Jamie joined Serve Homecare in 2022 as an Apprentice Accounts Assistant and quickly distinguished himself by achieving a Distinction in Level 2 AAT. Recognising his dedication and expertise, Jamie was promoted to Finance Officer, where he plays a vital role in ensuring accurate and transparent communication of pay and billing information with customers, suppliers, and internal teams.

Jamie has established clear procedures and effective communication channels with all external stakeholders, while also driving innovation in back-office processes to streamline our financial services. His contributions are essential to maintaining smooth and efficient financial operations, supporting the overall success and stability of Serve Homecare.