Home Instead (Luton & Central Beds)

Hello, I’m Femi, the owner of Home Instead in Luton & Central Bedfordshire. I have a 22-year background in medical practice, specialising in mental health. My clinical practice over the years has helped forge strong personal and professional values that are in line with Home Instead’s core value of client-centred care.

My personal experience of looking after a parent with dementia, as well as my professional work as a specialist in dementia care, has allowed me to understand the importance of promoting the client’s independence and ability to make choices, even in the face of the odds and challenges they might be facing, as a consequence of poor health.

My experience and values from clinical practice will be brought to bear in providing overarching leadership to the franchise as it continues to further its vision of providing care to the highest standards, in our local communities of Hitchin, Letchworth, Stevenage and surrounding towns and villages.

I am Simona, the Registered Manager at Home Instead Luton and Central Bedfordshire. With a strong background in care and business, I bring a wealth of experience and a unique skill set to my role. My journey has been shaped by dedication, compassion, and a commitment to improving the lives of others. I have nine years of experience in the care sector, gaining strong knowledge in best practices, client-centred care, and staff management. I have developed key skills in leadership, team development, and operations, and I am committed to creating a nurturing environment for clients and care professionals, ensuring high-quality care. As Registered Manager, my goal is to build a supportive culture where everyone feels valued and empowered to deliver outstanding care. I am committed to Home Instead’s values of compassion, respect, and trust, providing personalised care that promotes client wellbeing and independence.

I’m an experienced care professional and leader with a strong background in health and social care and customer relationship management. As Head of Client Experience at Home Instead Luton, I ensure every client and their family receive outstanding, person-centred support from first enquiry through to ongoing care. With over nine years in adult social care and ten years in sales and marketing, I bring a unique mix of compassion, operational expertise, and strategic focus. My experience includes dementia and end-of-life care, staff training, compliance, and client engagement. Previously, I held leadership roles in care homes, including Deputy Manager, and earlier achieved top regional performance in sales and marketing. I’m passionate about building meaningful relationships and helping people live life their way — with dignity, respect, and the right support at home.

I aim to train and educate you so that you can feel safe, supported and confident when visiting your clients in the local community.

My Why: was my dad. When I was young, every school holiday I used to go to work with him and help. Christmas days were spent at the care home dishing up dinner and giving out presents, whilst my mum was cooking our dinner. It gave me a passion for this industry, which never went away and was always what I was going to do.

To ensure smooth, efficient, and person-centred scheduled that balances the needs of both our clients and Care Professionals. Ensure every client and Care Professional feels valued, respected, and listened to by handling each scheduling interaction with empathy and accuracy. I believe that a well-organised schedule enables us to deliver the best possible care by minimising delays and responding quickly to changes.

The first point of contact for both Care Professionals and Clients is to provide an exceptional service by both listening to and understanding the caller’s needs. To be part of a great team who are compassionate, caring and understanding of each individual client's needs. Knowing that we make a positive difference to our clients and families' lives motivates me in my day-to-day role.

To deliver training administration with integrity, consistency, and care, ensuring learning is well organised, accessible, and fully compliant with organisational and regulatory standards. Kelly entered adult social care during the COVID-19 pandemic as a Care Professional, gaining first-hand experience of delivering care in a highly pressured and constantly changing environment.

Since then, Kelly has held several key player roles at Home Instead, including scheduling and client management, which has given her a wide and varied knowledge base across training, compliance, and operational practice. She is committed to upholding integrity in all aspects of training administration through accurate record-keeping, clear communication, and reliable processes. She values teamwork and works collaboratively with colleagues, the training team, and the registered manager to support a positive learning environment where everyone feels informed and supported. By ensuring training requirements are met and compliance is maintained, she helps protect both staff and the people we support. She believes strong training foundations-built on trust, accountability and collaboration-enable individuals and teams to deliver safe, high-quality care.

Paul is a versatile and results-oriented recruitment leader with over a decade of experience across the UK and the US. He brings a unique blend of strategic HR expertise and a deep understanding of human behaviour, backed by a BA in Applied Psychology & Sociology and an MBA in Strategic HR Management. A champion of people-centred recruitment, Paul excels in high-volume environments where empathy meets strategy. His track record includes: Relationship-Driven Leadership: Led end-to-end recruitment for global firms like Accenture and AECOM, prioritising candidate success and strong stakeholder partnerships. Operational Excellence: Managed teams delivering 150+ annual hires and implemented process changes that reduced vacancies by over 50%. Commitment to DEI: Consistently exceeded diversity targets, including achieving a 52% female intake through unbiased assessment strategies. Compassionate Mentorship: Integrates a "human touch" into talent acquisition, drawing on his background in coaching, mentoring, and an academic foundation in psychology. By blending data -driven strategy with a focus on the individual, Paul is an ideal fit for Home Instead's mission of providing high-quality, compassionate care.