
The bond between my mum and her carer is lovely,Catherine B(Daughter of Client/Service User)

We wanted a befriender who could chat with my father and take him out to his favourite placesSimon H(Son of Client/Service User)

home instead have given me real peace of mind that she is in the best handsCharlie B(Daughter of Client/Service User)

The bond between my mum and her carer is lovely,Catherine B(Daughter of Client/Service User)

We wanted a befriender who could chat with my father and take him out to his favourite placesSimon H(Son of Client/Service User)

home instead have given me real peace of mind that she is in the best handsCharlie B(Daughter of Client/Service User)

If you want to stay living comfortably at home, staff at Home Instead Norwich can help you make that choice an informed one.
Your home is where you feel the most comfortable and the happiest. It’s the place you know the best. Why would you move away from the place you love if you are faced with needing some extra care and support as you age?
They will work with you to...
If you want to stay living comfortably at home, staff at Home Instead Norwich can help you make that choice an informed one.
Your home is where you feel the most comfortable and the happiest. It’s the place you know the best. Why would you move away from the place you love if you are faced with needing some extra care and support as you age?
They will work with you to provide flexible, personalised home care based on what you would like, how and when you want it.
Care Professionals are carefully chosen for their character and values and are expertly trained to support older people and their families. They match their interests, hobbies and personality with yours to so they can become the friendly faces you’ll grow to know and trust.
The company knows that cost is one of the biggest concerns about care, so they've made their service stress-free and excellent value. Costs are very easy to understand and manage, and you are always firmly in control.
Visits are a minimum of one hour and often longer. This provides plenty of time for quality care, conversation and building relationships.
Home Instead Norwich are family owned and operated and have been providing quality care since 2010.
Care Provided by Home Instead (Norwich)
Types of Home Care
- Visiting Care
- Live-in Care
- 24 Hour Care
- Nursing/Nurse Led Care
- Overnight Care (Waking)
- Overnight Care (Sleeping)
Minimum Visit Duration (Visiting Care)
- 60 minutes
Contract Durations
- Ongoing / Long Term
- Respite / Short Term
Age Ranges
- Older Person Care (65+)
- Younger Adult Care (18-65)
Personal Care Services
- Washing & Dressing
- Toileting Assistance
- Medication Assistance (Oral)
- Companionship
- Continence Care
- Feeding & Drinking Assistance
Household Services
- Cleaning Service
- Food Preparation & Serving
- Laundry Service
- Shopping Service / Errands
- Transportation Service
Nursing / Nurse Led Care
- PEG Feeding
- Stoma Care
- Medication Assistance (Intravenous)
- Wound Dressing
- Catheter Care
Other Care Provided
- Dementia
- Parkinson's Disease
- Stroke
- Cancer Care
- Palliative / End of Life Care
- Learning Disability / Autism
- Mental Health Condition
- Physical Disability
- Visual / Hearing Impairment
- Hospital Discharge
Funding & Fees
Prices
Available on request
Contact Home Instead (Norwich) to get a personalised quote:
Funding Types Accepted
- Private Funding (Self-funded)
- Direct Payments (from Local Authority/NHS)
- Local Authority (Contracted Provider)
- NHS (Contracted Provider)
Good to Know
Group / Owner
- Home Instead
- Private Owned
Person in charge
- Chris Carter (Owner)
Home Instead (Norwich) Reviews (123)
Home Instead (Norwich) has a Review Score of 9.6 (9.631) out of 10, based on 33 reviews in the last 2 years.
Over all time Home Instead (Norwich) has 123 reviews.
From our very first meeting with a Home Instead coordinator, who visited our house to assess my husbands requirements, we were both treated with great kindness, warmth and consideration. Much time and effort and attention to detail was employed arriving at a personalised plan for my husbands care....
From our very first meeting with a Home Instead coordinator, who visited our house to assess my husbands requirements, we were both treated with great kindness, warmth and consideration. Much time and effort and attention to detail was employed arriving at a personalised plan for my husbands care. The different members of staff who come each morning to help him, were all in their individual ways, extremely kind, helpful and sympathetic quickly striking up a good rapport, so, that he felt very comfortable in their company. We were both impressed with the overall service that Home Instead provides, often giving over and above the norm and would unhesitantly recommend them to friends/family.
Thanks for taking the time to provide such a comprehensive review of your experience. Our aim is to put kindness at the heart of our service and I'm delighted that this has shone through all of the colleagues that support you. Thank you for the trust you place in us and your unhesitating recommendation.
I hadn't really ever thought care would be like this. The initial discussions to find out about dad's personality and interests as well as his care needs led to a great pairing with a carer who he saw almost exclusively for a few years, bar I think no more than a couple of times when a different...
I hadn't really ever thought care would be like this. The initial discussions to find out about dad's personality and interests as well as his care needs led to a great pairing with a carer who he saw almost exclusively for a few years, bar I think no more than a couple of times when a different carer had to attend. They seemed to have got on really well and this helped with dads recovery.
Thank you so much for your thoughtful review. We're truly touched to hear how your experience with us exceeded expectations. Taking the time at the start to understand your dad's personality, interests, and care needs is something we believe makes all the difference-and we're so pleased to hear it...
Thank you so much for your thoughtful review. We're truly touched to hear how your experience with us exceeded expectations. Taking the time at the start to understand your dad's personality, interests, and care needs is something we believe makes all the difference-and we're so pleased to hear it led to a strong and lasting match with his Care Professional. Continuity and genuine connection can play a huge role in recovery and wellbeing, and it's wonderful to know that the relationship they built had such a positive impact.
So pleased we found Home Instead, enabling Mum and Dad to stay in their own home where they are happy. Set IP was smooth and we all felt our needs were the priority, I love that Mum and Dad tend to see the same carer most of the time, but they all are lovely, caring and professional. The office...
So pleased we found Home Instead, enabling Mum and Dad to stay in their own home where they are happy. Set IP was smooth and we all felt our needs were the priority, I love that Mum and Dad tend to see the same carer most of the time, but they all are lovely, caring and professional. The office staff are very easy to contact & so helpful, even the newsletter is useful and informative. I'm so pleased we have this support for Mum and Dad.
Thank you so much for your kind words. It means a great deal to us to know that our support has helped your Mum and Dad remain happy and comfortable in their own home.We're especially pleased to hear that the set-up process felt smooth and centred around your family's needs, this is exactly what we...
Thank you so much for your kind words. It means a great deal to us to know that our support has helped your Mum and Dad remain happy and comfortable in their own home.We're especially pleased to hear that the set-up process felt smooth and centred around your family's needs, this is exactly what we strive for. Continuity of care is a top priority, so it's lovely to know that having familiar, caring faces makes a difference. Thank you again for your trust in us. We're proud to be part of your family's journey.
So far, I am fully satisfied with the services I have received. If I need more help in the future, I will know what to do.
So far, I am fully satisfied with the services I have received. If I need more help in the future, I will know what to do.
Thank your for your kind feedback. We are glad to hear you are satisfied with our services and know what to do in the future if you need more support.
Efficient service. If I have to alter the day of the carers visit - the office manages to find a replacement.
Efficient service. If I have to alter the day of the carers visit - the office manages to find a replacement.
Thankyou for taking time to leave us feedback. We are pleased to hear you are happy with the service and we are able to adapt to your needs.
Mum's care has been excellent. She bonded well with her carers and enjoyed many chatty coffee mornings. The carers always asked her what she wanted done around the house and tried to encourage her to mix with other people.
Her care with Home Instead has unfortunately come to the end only...
Mum's care has been excellent. She bonded well with her carers and enjoyed many chatty coffee mornings. The carers always asked her what she wanted done around the house and tried to encourage her to mix with other people.
Her care with Home Instead has unfortunately come to the end only because of her health issues and her needs which have become very complex.
I would certainly recommend Home Instead to other people. From the office based staff through to the actual carers all have been very welcoming, supportive and easy to communicate with. Even when we have needed them in an emergency they have not let us down. Thank you
Thankyou for your review. Your mother's Care Professionals have enjoyed supporting her and all the team at Home Instead wish her well for the future.
Always practical, very helpful, pleasant and willing.
Always practical, very helpful, pleasant and willing.
Thankyou for your review. Please don't hesitate to ask a member of our team if there is anything you need.
I have been receiving care support from Home Instead for two weeks with two carers. Both in their individual ways have given me very personal help and have also been able to assist my wife by helping the domestic situation. I have no criticisms of the service so far, and have found my quality of...
I have been receiving care support from Home Instead for two weeks with two carers. Both in their individual ways have given me very personal help and have also been able to assist my wife by helping the domestic situation. I have no criticisms of the service so far, and have found my quality of life has been enhanced by the presence of these helpful and cheering personalities.
Thank you for your review. We're pleased the service has helped improve your quality of life in such a short space of time. Please don't hesitate to ask if there's anything we can do to further enhance your health, happiness and wellbeing.
Everyone + everything is brilliant. No complaints at all.
Everyone + everything is brilliant. No complaints at all.
Thank you for your kind review. We think your Mom and family are brilliant too!
This was a very thorough review of mums complex care plan. Any issues or concerns that arose, were discussed at length and solutions, alterations to current care adapted and tweaked, were found and put into action. Where problems are more challenging or difficult to resolve, every effort was made...
This was a very thorough review of mums complex care plan. Any issues or concerns that arose, were discussed at length and solutions, alterations to current care adapted and tweaked, were found and put into action. Where problems are more challenging or difficult to resolve, every effort was made to come up with a way forward. Everyone involved was able to make positive contributions to the review and the family and client were treated with dignity and respect throughout. They were listened to!
Thank you for your review. Home Instead Norwich have an experienced and skilled professional management team in place to ensure our front line Care Professionals, the clients we care for and their families receive the very best support available. Sometimes this is complex and requires input from a...
Thank you for your review. Home Instead Norwich have an experienced and skilled professional management team in place to ensure our front line Care Professionals, the clients we care for and their families receive the very best support available. Sometimes this is complex and requires input from a range of health, care and family stakeholders. We are here to help find solutions and support the best quality of life possible. It's essential that we truly listen to our clients and support their needs and wishes as far as we are able. Please don't hesitate to speak to a member of our team if we can assist in any way.
My mother was looked after by Home Instead for eight months. Initially, only a single daily visit was needed to help her get up and organise the day but when live-in care was suddenly required, Home Instead recognised the urgency and organised round-the-clock care immediately. Over this time, we...
My mother was looked after by Home Instead for eight months. Initially, only a single daily visit was needed to help her get up and organise the day but when live-in care was suddenly required, Home Instead recognised the urgency and organised round-the-clock care immediately. Over this time, we have been consistently impressed by the emotional intelligence, caring instincts and practical common sense of the visiting carers. They write up the details of their visit on an App - listing positives and concerns - which office staff and family members can then immediately view. The wide variety of ages and personalities, from which suitable carers are selected, is a great strength. Office staff, too, have been regularly in touch: with great tact at difficult moments, and a firm oversight. We have always felt 'seen', understood and respected. Some of my mother's longest standing carers have become like family thanks to their personal generosity and humanity. Unreservedly recommended.
Thank you for taking the time to write such a comprehensive review. It's been a real pleasure to support your family. The whole team at Home Instead wish you all the best for the future.
In general I find the service to be very good. Improvements in my health mean that I need fewer visits than used to be the case, but I still need visits, both for help as well as company. The one area of uncertainty is still punctuality. With lateness the result of an unrealistic timetable or...
In general I find the service to be very good. Improvements in my health mean that I need fewer visits than used to be the case, but I still need visits, both for help as well as company. The one area of uncertainty is still punctuality. With lateness the result of an unrealistic timetable or weight of traffic on the route between jobs. This presumably has a knock on effect for clients later in the schedule. I would also observe that, to me, the hourly rates paid to carers seems low in comparison to the top slice for owners.
Thank you for your review. I'm pleased that you find the service to be very good overall but sorry you have some concerns over punctuality. A member of our management team will be in touch to make sure we get this resolved for you. They will also be happy to explain how your care fees are used. We...
Thank you for your review. I'm pleased that you find the service to be very good overall but sorry you have some concerns over punctuality. A member of our management team will be in touch to make sure we get this resolved for you. They will also be happy to explain how your care fees are used. We pay all staff above the Real Living Wage which is significantly above the Government's National Minimum Wage. Over 80% of income is spent on staffing costs with much of the rest spent on business overheads including office space, utilities, insurance, training, computer hardware and software, taxes and reinvestment into the service. We are a local, family-owned franchise, fully engaged in the service and committed to providing the best quality care in Norwich at excellent value for money and creating a great working environment for our team.
Huge thanks to the Home Instead Norwich team for caring for my parents so well. We were impressed by everyone we met from the team. The office staff were professional, well-organized and caring. Communication via phone, email and mobile app has been excellent. The Home Instead team have been...
Huge thanks to the Home Instead Norwich team for caring for my parents so well. We were impressed by everyone we met from the team. The office staff were professional, well-organized and caring. Communication via phone, email and mobile app has been excellent. The Home Instead team have been able to respond quickly to changes in our care needs. The visiting team were amazing, generous, kind, respectful, warm, compassionate, competent, flexible and professional. My parents grew fond of their caregivers and looked forward to their visits.
Thank you for your kind feedback. It's been a pleasure to support your family.
My mother-in-law has been having visits since June 2021. I must say, the carers have all been lovely and generally the timings are excellent. Unfortunately, due to the progression of Alzheimer's, we felt a move to a care home was necessary for her own safety. Many thanks to the team that helped us...
My mother-in-law has been having visits since June 2021. I must say, the carers have all been lovely and generally the timings are excellent. Unfortunately, due to the progression of Alzheimer's, we felt a move to a care home was necessary for her own safety. Many thanks to the team that helped us during this time and rest assured, she is settling into her new surroundings extremely well!
Thank you for your feedback and the opportunity to support your family. We wish you all the best for the future.
All carers provided by Home Instead give a high standard of attention and care to my wife. The only criticism is, they are not given sufficient time between clients and after arriving late.
All carers provided by Home Instead give a high standard of attention and care to my wife. The only criticism is, they are not given sufficient time between clients and after arriving late.
Thank you for your review. I am pleased you believe we are providing a high standard of care however I am sorry to hear your wife's Care Professionals haven't been allocated enough travel time. I will look into this and make sure we address the issue.
I look forward to my visits from the carer. She is always cheerful and has a lovely smile. We have worked out a routine between us for the visits which she carries out and then looks for other ways that she can help me.
I look forward to my visits from the carer. She is always cheerful and has a lovely smile. We have worked out a routine between us for the visits which she carries out and then looks for other ways that she can help me.
Thank you for your review. We're pleased the visits are working well for you.
Can't fault them, with 6 months down the line. The carers have all been nice and supportive of my dad after losing his wife and my mum. Thanks very much for the support, advice, and service.
Can't fault them, with 6 months down the line. The carers have all been nice and supportive of my dad after losing his wife and my mum. Thanks very much for the support, advice, and service.
Thank you for your review and for putting your trust in Home Instead. Your father's team of Care Professionals enjoy the time they spend with him and appreciate the pleasure he gets from spending time with them. I'm told there are smiles and laughter which are appreciated all around.
All the professional carers struck a great balance between providing companionship and practical care. They were proactive in checking the fridge for out-of-date items, noticing where cleaning was needed and carrying this...
All the professional carers struck a great balance between providing companionship and practical care. They were proactive in checking the fridge for out-of-date items, noticing where cleaning was needed and carrying this out to a high standard. The carers were all tactful, prompt and kind people who gave useful and valued feedback via an app after every single visit.
The professional carers are backed up by an extremely efficient administration team who kept both my mother aware of any staff changes in advance and who carefully followed up any issues flagged up by professional carers.
I was impressed by every aspect of the service and had every trust in the staff. This is a well-run business that I have no hesitation in recommending.
Thank you for taking the time to provide such comprehensive feedback. I'm delighted you were so happy with our service. It was an absolute pleasure to be able to help your family.
My sister gets on very well with the carer, she visits once a week for social activity and company. They chat, have a coffee and sometimes play a game. She always look forward to her visits and they have built up a bond over the last couple of years.
My sister gets on very well with the carer, she visits once a week for social activity and company. They chat, have a coffee and sometimes play a game. She always look forward to her visits and they have built up a bond over the last couple of years.
Thank you for your feedback. Your sister's care professional enjoys and appreciates the positive relationship that has developed over the years and often speaks of the laughter they enjoy during their time together.
From the initial engagement meeting with my family to providing the necessary care until Mum went into a care home, Home Instead showed...
From the initial engagement meeting with my family to providing the necessary care until Mum went into a care home, Home Instead showed compassion, empathy, understanding, and care to all members of my family. No one ever judged our situation.
The caregivers were picked so they had things in common with Mum from the start. As time progressed and Mum needed more help, including personal care, Home Instead ensured Mum had continuity of care from the same people. This avoided the need for new people to be introduced which would have distressed my mum.
The caregivers were also very supportive of my dad and his situation of being a full-time carer.
A few months ago, we decided to approach Home Instead again, this time for my dad. Once again, Home Instead showed the same compassion, empathy, and understanding towards us.
Thank you for taking the time to provide such a comprehensive review. The team at Home Instead Norwich appreciates the trust you have put in us and enjoys working with your family through the challenges and joys.
Regulatory Rating
Care Quality Commission (CQC) Rating
Date: 15 May 2019Good
- CaringGood
- EffectiveGood
- ResponsiveGood
- SafeGood
- Well-ledGood
Inspection ratings
We rate most services according to how safe, effective, caring, responsive and well-led they are, using four levels:
- Outstanding - The service is performing exceptionally well.
- Good - The service is performing well and meeting our expectations.
- Requires Improvement - The service isn't performing as well as it should and we have told the service how it must improve.
- Inadequate - The service is performing badly and we've taken action against the person or organisation that runs it.
- Not rated - we have not yet rated this area of the service, this is normally because the assessments we have carried out have been focused on other key questions.
News (0)
There are no news items for Home Instead (Norwich).
Awards / Recognitions (20)
- 29 May 2026Recipient: Home Instead
- 30 May 2025Recipient: Home Instead
- 31 May 2024Recipient: Home Instead
Accreditations
There are no accreditations posted yet for Home Instead (Norwich).
Meet the Team (12)

We are very proud to have a dedicated team of compassionate and reliable Care Professionals who go above and beyond to take care of our clients....
We are very proud to have a dedicated team of compassionate and reliable Care Professionals who go above and beyond to take care of our clients. These are people who really care.
We are delighted that many of our Care Professionals have moved on to join our office support team as you will see below.

The Home Instead Norwich office is owned by the husband and wife team, Chris and Akie Carter.
They are committed to helping older people in Norwich...
The Home Instead Norwich office is owned by the husband and wife team, Chris and Akie Carter.
They are committed to helping older people in Norwich enjoy later life and work closely with local organisations including Age UK, Norwich Older People’s Forum and the Alzheimer’s Society to support this.
Chris and Akie have experience in organising care for family members and this has helped them understand the challenges that families face when arranging care at home. They are committed to providing the same level of care for their clients as they would for their own parents.
Chris began his career as a community pharmacist and opened the Norwich office of Home Instead Senior Care in February 2010. Akie is a UEA graduate with experience working with vulnerable adults in the voluntary sector.

Hi, I'm Emma. I joined Home Instead in 2013 as a Care Professional and have steadily progressed through a variety of roles, including On-call Supervisor and Trainer. I am now the General Manager and Registered Manager.

Hello, I'm Ruth! I joined Home Instead in March 2021 as a Care Professional Trainer. In 2023 I became the Registered Manager alongside Emma.

Hi, I'm Egle! I joined Home Instead as a Care Professional in 2014 before becoming an On-call Supervisor, Scheduler and more recently our Client Experience Manager.

Hi! I'm Amanda, I joined in 2012 as a Care Professional before taking on the role of Scheduler and more recently Client Experience Lead. I meet with...
Hi! I'm Amanda, I joined in 2012 as a Care Professional before taking on the role of Scheduler and more recently Client Experience Lead. I meet with the clients and carry out reviews completing reviews to ensure the care we provide adapts to their changing needs and meets our client’s expectations.

Hi, I’m Jody. I started my Home Instead journey as a Care Professional and I now work in the office as the Recruiter.
I am responsible for recruiting more fantastic Care Professionals and Key Players.

Hello, I am Margarete, the Care Professional Recruitment Administrator at Home Instead. I joined Home Instead in September 2021. My role is to...
Hello, I am Margarete, the Care Professional Recruitment Administrator at Home Instead. I joined Home Instead in September 2021. My role is to support the Recruiter with all aspects of recruitment administration. I enjoy being part of a team that strives to improve the lives of older people by providing them with the level of care they need.

Hi, I’m Rebecca, I started my Home Instead journey as a Care Professional before moving into my current role. I am responsible for supporting Care Professionals through their Home Instead journey through training and support visits.

Hi! I am Sonia, and I am responsible for supporting Care Professionals through their Home Instead journey through training and support visits.

Hi! I am Jenny, and I am responsible for supporting Care Professionals through their Home Instead journey through training and support visits.

Hi! I am Catherine, and I initially joined Home Instead as a Care Professional. I am now the Scheduler, which means I help with the arrangement of clients' and Care Professionals' daily visits.
Information on this page is displayed without responsibility for its accuracy on the part of homecare.co.uk. Please contact Home Instead (Norwich) to verify any information. View our terms and conditions. Home Instead (Norwich) has an Enhanced Service -what an Enhanced Service includes.