Home Instead (Norwich)

We are very proud to have a dedicated team of compassionate and reliable Care Professionals who go above and beyond to take care of our clients. These are people who really care.

We are delighted that many of our Care Professionals have moved on to join our office support team as you will see below.

The Home Instead Norwich office is owned by the husband and wife team, Chris and Akie Carter.

They are committed to helping older people in Norwich enjoy later life and work closely with local organisations including Age UK, Norwich Older People’s Forum and the Alzheimer’s Society to support this.

Chris and Akie have experience in organising care for family members and this has helped them understand the challenges that families face when arranging care at home. They are committed to providing the same level of care for their clients as they would for their own parents.

Chris began his career as a community pharmacist and opened the Norwich office of Home Instead Senior Care in February 2010. Akie is a UEA graduate with experience working with vulnerable adults in the voluntary sector.

Hi, I'm Emma. I joined Home Instead in 2013 as a Care Professional and have steadily progressed through a variety of roles including On-call Supervisor and Trainer. I am now the Registered Manager.

Hello, I'm Ruth! I joined Home Instead in March 2021 as a Care Professional Trainer. In 2023 I became the Registered Manager alongside Emma.

Hi, I'm Egle! I joined Home Instead as a Care Professional in 2014 before becoming an On-call Supervisor, Scheduler and more recently our Client Experience Manager.

Hi, I’m Verity. I joined Home Instead as a Client Experience Lead and more recently moved into the role of Client Experience Manager.

I am really passionate about helping people and making a real difference. I carry out care consultations with clients and sometimes their families so they have the right care and support that they are looking for in their visits with Home Instead.

Hi! I'm Amanda, I joined in 2012 as a Care Professional before taking on the role of Scheduler and more recently Client Experience Lead. I meet with the clients and carry out reviews completing reviews to ensure the care we provide adapts to their changing needs and meets our client’s expectations.

Hi, I'm Elizabeth and I'm a Client Experience Lead. I am responsible for meeting with our clients and their families on a regular basis to ensure the care we provide adapts to their changing needs.

Hello, I am Shirley, the Finance Administrator at Home Instead. I have over 30 years of experience in finance, administration and customer service. I am responsible for many aspects of day-to-day administration including invoicing, payroll and bookkeeping.

Hi, I’m Jody. I started my Home Instead journey as a Care Professional and I now work in the office as the Recruiter.

I am responsible for recruiting more fantastic Care Professionals and Key Players.

Hello, I am Margarete, the Care Professional Recruitment Administrator at Home Instead. I joined Home Instead in September 2021. My role is to support the Recruiter with all aspects of recruitment administration. I enjoy being part of a team that strives to improve the lives of older people by providing them with the level of care they need.

Hi, I’m Rebecca, I started my Home Instead journey as a Care Professional before moving into my current role. I am responsible for supporting Care Professionals through their Home Instead journey through training and support visits.

Hi! I am Sonia, and I am responsible for supporting Care Professionals through their Home Instead journey through training and support visits.

Hi! I am Jenny, and I am responsible for supporting Care Professionals through their Home Instead journey through training and support visits.

Hi! I'm Katrina, and I am the Scheduler for Home Instead alongside Catherine.

I help organise the day-to-day visits for Care Professionals and clients.

Hi! I am Catherine and I initially joined Home Instead as a Care Professional. I am now the Scheduler alongside Katrina, which means I help with the arrangement of client and Care Professionals' daily visits.